E-commerce in China tends to be rational and mature

Why is innovation so important? First of all, I think innovation is the lifeline of an enterprise, this is not exaggerated, not too much, why so say? A people know that once extremely brilliant, almost monopoly of the film market Kodak, because of the fear of innovation leather their own lives, the result of others to his life. Once the mobile phone is one of the world's largest, but because the emergence of smartphones did not continue to innovate, the result now fell out of the top 10 Nokia, innovation is an enterprise lifeline, this is not exaggerated.

2nd, I think the advent of the internet has a lot of new, because of his information dissemination, one is there can be real-time large data, there is a more dependent on the technology of the driver, E-commerce is not a simple line of many models moved to the line, he is revolutionary, there have been many modes of innovation, operational innovation, marketing innovation. It's hard to imagine a variety of business models, B2C,C2C,B2B, and so on, as well as O2O, online technology, virtualization of merchandise, socializing, shopping, localization services, and new things like mobile shopping. That is to keep up with this trend, even to lead the trend.

What I want to share is a store, how we integrate, the industry thinks there are those good innovation cases, how to achieve innovation, one is the old club Amazon, in addition to providing services to end consumers, but also for sellers, advertisers, site owners to provide marketing innovation, provide logistics services, warehousing services, online support, Cloud computing, innovation in many modes. There is also a British website, a go into this site when you register he began to build consumer information, including family composition, preferences, quickly put each customer label, for the future customers do precision services to lay the foundation.

How a shop is in innovation, we think innovation is not a slogan, how to implement, corporate culture, innovation platform, a variety of marketing innovation, business model innovation and so on. First, before the innovation, I still think about the enterprise before, we spent two weeks to consider the corporate culture is what, how to let us in the future may be evergreen, we consider after 8 words, integrity, customer, implementation, innovation, we set up an innovation center, build an innovative platform, Innovative platform can invite all of our employees, now 8000 employees, 40 million of our customers, partners to give us ideas, our two team a team to evaluate the creative, this is the expert team they are creative achievable, capital has an assessment, submitted to the decision team, The decision team hatches 30 to 40 projects per year based on the initiative's own strategic importance to the business and ROI, and ultimately to project completion if the project succeeds as a model for our formal operations.

In the innovation culture, there are many conforming, including organization, Innovation forum, inviting the industry's outstanding industry leaders, talking about the innovation case, talking about the innovation process, analyzing many excellent enterprise innovation cases have guiding significance.

Let me give you a few examples, such as this is our wireless store, initially found that the mobile phone scan just out, in the virtual shelf wall has physical goods, you can let customers enjoy the fun at the same time, the customer from the top of the PC to move above, launched a small number of wireless shop, in Beijing, 27 meters long a dazzling range of goods can be purchased, On the subway compartment, waiting for the subway to buy. We can get a jar of cola, snacks, small commodities, let the customer enjoy the fun at the same time can quickly spread, some shopping malls one day 10,000 of customers in that shake.

We not only stay in the Wireless one Shop 1.0 development to 2.0 how to let him fall to the ground, into a three-dimensional virtual supermarket, you can take the mobile phone, map to guide to where, where there can be virtual shelves wall, you can see the merchandise, click to Buy, and 0 cost, the idea of the Cannes International Advertising Festival Award. We have a creative call trial Center, we have large manufacturers, they have a large number of new products need to get customer feedback, see Customer Repeat purchase rate, repurchase rate, what customers have feedback, we with customers, business needs to run, we at least more than 10 million of the goods out, Large can to 1000 dollars a small to a piece of money, customers are very welcome, but also provide a lot of customer behavior and data.

We want customers to help us choose what kind of goods is the most suitable, customer favorite we set up a platform called China good Goods, by the merchants to provide video of innovative products, by customers to audition, experts Select, customers want us to sell what kind of goods, more than 1000 businesses to provide their video.

There is also a social e-commerce, according to the customer's past purchase, search, collection of various behaviors to more humorous, close to customer personalized to interact with the customer, on Sina Weibo micro-group purchase and so on.

This is an innovation in operational management, PIIS, we in the whole network more than 60 sites above, the more than 17 million of the merchandise caught their inventory, backstage according to our enterprise value strategy and value model always for the above pricing, and if there is no merchandise, we based on the search for the best-selling goods to decide what kind of goods to introduce, Extended to the whole network know that there are those goods are selling, those commodity prices what kind.

There is another called OTB, we used to find inventory management, because of our commodity department, both pipe production and sales, regular inventory management, found that the purchase of goods is not what customers really want, squeeze a lot, so using OTB, according to the needs of users, according to the existing inventory to determine how much of the purchase of goods, When old goods are not clear, there is no budget to buy new goods. After doing our inventory health significantly increased, we turnover more than 20 days.

From the supply chain innovation, we began to do the use of Rs technology in the warehouse using voice-activated point of order, laser decomposition, there are some new technologies to improve our efficiency. Last year our operational efficiencies, operating costs fell by 37%. This is the way we and business cooperation innovation, just now the king of Dunhuang Wang said, began to take the platform model for a lot of business services, we built a sdy, this is a platform called merchandise, which has our warehouse management system, distribution management system, our marketing. Front end we have logistics services, warehousing services, distribution services, according to the different characteristics of goods, he may be bulky goods, precious goods and so on to take different services.

We have a large number of suppliers, with nearly 4,000 suppliers, many are not large suppliers have a large number of goods, every time I want him a small number of times to send us delivery can reduce our inventory, a small amount he is really relatively high, so the method is called the first process, our logistics to take small components, reduce our function.

Share what we think of innovation, we know his importance, he is a key to the electrical business, but he is not a slogan, he needs enterprises have this mechanism, you have this platform, you have all kinds of investment in innovation, in order to make innovation.