E-commerce shopping guide and then die on the transition

Recently, there is news that the beauty has said that the acquisition of the brand sale website Goddess of Netease network and food applications shake, the two sites have been acquired team have beautiful to say that the work, including Tianpinwang bears and gods Shake Chen Chao have Ren Ren beauty that executives. At the same time, another shopping guide website - Amoy bar, also completed a 100 million yuan of A round of financing, investors for the Shanghai Jinglin Capital.

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Speaking of beauty that many people know that women, as an early shopping guide site, said last year, beautiful from the women's fashion shopping site successfully transformed into C2C e-commerce platform. The Amoy bar, was established in 2011, is a rebate-based shopping site. "Beautiful shopping guide," such as the beautiful, said that "small shopping guide" such as Amoy bar behind the collective transformation reflects the irreconcilable conflict of interests between shopping guide site and Taobao.

Shopping guide site and Taobao's grudges

Since 2013, Taobao shopping guide to narrow the flow of traffic after the entrance is not only Tao Amoy such a small site, and even the beautiful say Mushroom Street and such a big shopping guide site also be affected. Therefore, the concept of "shopping guide" is not favored by the capital market. However, there are still investment directions for these websites to throw out an olive branch, which reflects that the shopping guide website has not lost its future.

Shopping guide the birth of the site, to the user a good consumer experience. Such sites not only allow consumers to buy goods conveniently, but also get some discount. Most of them are attached to such a platform as Taobao, Taobao to bring a lot of traffic at the same time, they also earn pours. At first Taobao did not find anything wrong, but after these shopping guide website gradually bigger, Taobao found that a large number of users have been intercepted such shopping guide site. To be closed Taobao flow interface, close the payment interface, these shopping guide website suddenly troubled, and some directly closed, and some are busy restructuring.

Shopping website transformation, aimed at the mobile terminal

After being banned by Taobao, the beautiful team of executives with technical background led by CEO Xu Yi Rong quickly decided to develop a trading system in half a month and negotiated the opening of a few thousand high-quality businesses in the beautiful market. March and Tencent cooperation, docking with the WeChat payment, the successful transformation C2C e-commerce platform. For beauty, just after the transition finished eager to buy, many people speculate that the beauty is to layout the mobile terminal in advance. The God of the Shakespeare is based on mobile terminal gourmet search, App Store gourmet applications ranked first. Beautiful said the acquisition of God of Cookery shake, but also the latter is more emphasis on the team and technology. Beautiful said CEO Xu Yi Rong had announced in February this year, to achieve 3 billion in sales this year, the beauty of the newly built platform can be said to be ambitious.

Compared to the rich and beautiful said wealth, Amoy it seems only obscure, but it is such a small site has also been on the billions of financing. Amoy bar use the rebate way to seize the user price psychology, with a second discount to attract users to return the second shopping, while Amoy it is also made on the user experience innovation, users on the site not only can buy favorite products, UGC community can also be in the site "real shot" section, showing try on results. If other users are satisfied with the presentation, they can also offer flower for the presenter. Points and rebates can be returned directly to the Alipay. The "real shot" of social attributes, to some extent enhance the user stickiness.

According to iDoNews, there are currently nearly 20 million mobile phone clients in Amoy, with more than one million daily active users and nearly 10 billion transactions a year. Of course, these flows still need to flow to Taobao to trade, Amoy it to get meager commissions at the same time, but also bear the tightening of the traffic portal Taobao brought losses. Even so, Amoy Amoy founder Liu Jun is still optimistic about the "shopping guide" direction. A round of financing, Amoy it will also have some action, a lot of money on the mobile terminal to explore.

Whether it is the beauty of the successful transition or Amoy Amoy being explored, all of them are aiming for mobile opportunities at the mobile terminal. They all hope to cut into the e-commerce market when the mobile terminal is in an uncertain situation. To be sure, dependent on Taobao such a large platform shopping guide site, if still a simple shopping guide or discounts to develop, rather than seek restructuring, will inevitably be crowded out of the electricity supplier and eliminated.

(The author Ninjutsu, starting to iDoNews column, please indicate the source and source.)