E-commerce Three kinds of mode, three steps to improve the "immune system" of electronic commerce

Developing e-commerce by walking on legs

In the first half of 2010, China's netizens continued to maintain the growth situation, as of June 2010, the overall internet users reached 420 million, broke through the 400 million pass, compared to the end of 2009 to increase 36 million people. Internet penetration climbed to 31.8%, up 2.9% from the end of 2009. The continuous construction and optimization of infrastructure, the rapid growth of Internet users, the change of consumption level and consumption pattern, and the development of electronic commerce, which is an attractive cake, developing e-commerce is a big measure for enterprises to enhance their brand influence, expand market channels and enlarge their sales scale. Brocade Information Vice President Wu Xingbing deeply said: "Relative to the real business, the development of E-commerce is the choice of global competition, is bigger and stronger fundamental guarantee."

Three models of e-commerce three steps away

Baidu Company founder, chairman and chief executive Robin Li image summary enterprises to carry out e-commerce activities are divided into "networking, promotion, business" three steps.

Networking refers to the information construction of Enterprise Foundation, which is the basic demand of electronic commerce, including the establishment of enterprise station. The author thinks that no matter business does not do e-commerce, the establishment of their own corporate web site is the trend of the trend, it is the current situation to understand the most convenient access to the enterprise, is an important channel for information exchange between enterprises and the outside world, can be a "face project" can also be an important platform for At present, the service around the enterprise construction station mainly includes: domain name, domain name space, application of common Web site and website service outsourcing. As a national resource, domain name and the common Web site has unique characteristics, it goes without saying, to master the relevant domain name can increase brand value, easy to remember related domain name is the enterprise to obtain more attention of the necessary conditions. There are two main ways for enterprises to build stations: independent construction stations and service outsourcing. Independent construction station operability, controllability Strong, high degree of personalization, the enterprise will develop a good site on the acquisition of the server, through the domain name resolution and binding with the IP, so as to achieve Internet access, this way to maintain the high cost, difficult; now most of the service providers provide "one-stop" services, this way a short period of fast implementation Low maintenance costs, the lack of standardized development, the low level of personalized satisfaction.

Website, product, brand is an important content that the enterprise carries on the promotion of electronic commerce, the three complement each other and promote each other. From the form can be divided into: Search engine optimization or bidding rankings, SMS Mail mass, blog, forum, community, SNS Promotion, Network Alliance. These promotion methods have achieved very good results, the current effect is relatively good is the blog (including Micro-BO) and SNS Social Network promotion, Network Alliance is also noteworthy, since 08 this promotion has derived a variety of service models, but the overall goal has not changed, to achieve a release of business opportunities, the relevant alliance site thousands of shows, such as Baidu's Network Alliance promotion and various industry alliance promotion way. No matter what promotional means and strategies, the site's own content construction is the fundamental guarantee of the effect of promotion. This is the primary model of the development of E-commerce, also known as "Electronic Business offers." It is a variety of platforms on the release of electronic Business or opportunity to guide potential customers to recognize and purchase products or services.

Business-to-business, Business-to-consumer and Consumer-to-consumer are the main modes of electronic commerce. Survey data show that, as of June 2009, the total number of e-commerce sites in China has reached 12,282, of which, business-to-business E-commerce service Enterprises have 5,320, Consumer-to-consumer, and other Non-mainstream mode of enterprises up to 6,962. The implementation of these patterns depends mainly on various forms of "E-commerce matchmaking platform." Business-to-business is the main body of E-commerce business, accounting for about 90% of total e-commerce transactions. More typical integrated business-to-business matchmaking platform has Alibaba and HC network, there is a vertical business-to-business platform, that is, the usual sense of the industry site, such as the Chinese machinery Network, China Chemical Network; The main platform includes: Taobao, Baidu, Tencent Pat, Amazon, excellence, when and so on. In these "e-commerce matchmaking platform", enterprise users generally get a Level two page "commercial shop", these platforms are more active, the user's overall access to even millions, how to retain the eyeball becomes the key factor in the success of E-commerce. In the need for clear conditions, matchmaking platform to provide product search function, in order to optimize the display of this search results, each platform has a specific similar to the search engine bidding ranking mechanism, such as Alibaba's integrity, network and other members of the product search results are generally ranked front.

Perfecting the "immune system" of electronic commerce

The establishment of sound policies and regulations, the improvement of credit service system, the introduction of standard safety certification, online payment, the support of modern logistics, creating a good environment for E-commerce, but also the healthy and rapid development of e-commerce good immune organism. However, whether the transformation of E-commerce mode, or the improvement of e-commerce environment is only in the framework of E-commerce optimization, that is, the organizational function has not been perfected, for enterprises, at most just a quantity of accumulation process, did not achieve quality change! Multi-channel management aggravates the difficulty of enterprise operation and Management, How to realize the timely sharing of the data of each sales channel and how to ensure the consistency of sales data and financial data hinder the enterprise e-commerce effectively and realize the scale operation. Contradictions increasingly sharp, e-commerce and enterprise management information system inside and outside the two skin of the unified become the key factor to continue to develop E-commerce, that is, the realization of network economy and the combination of real economy. In the State Council, some opinions on speeding up the development of e-commerce point out that e-commerce, as a combination of network economy and real economy, promotes management innovation and system innovation by technological innovation, transforms traditional business processes and promotes the transformation from extensive type to intensive mode.

The problems existing in the development of electronic commerce in Chinese enterprises

From the traditional electronic commerce carrier E-commerce website, its biggest characteristic is that it is basically an "electronic trade" market concept, enterprises in the above release information, conduct transactions, but they themselves do not manage these transactions, nor to manage the final information transactions. This makes the information that the enterprise obtains from the electronic Commerce website, and the information obtained by the enterprise internal ERP management system becomes a separate state, the data cannot be fully shared, resulting in the waste of resources. At the same time, two sets of separate systems also increased the cost of investment for enterprises.

With the rapid development of E-commerce in recent years, enterprises such a separation of the use of ERP and e-commerce situation has begun to encounter development bottlenecks. Enterprises in E-commerce accumulated more and more market information in a free State; Due to the cruelty of enterprises participating in global competition, the existing response speed of enterprises cannot win more orders for themselves. And the most important thing is, the enterprise this situation makes it in the application of E-commerce, always in a low-level stage, not to a higher level of development.

What is the ideal application state of E-commerce? "marketing department through the network ERP software can timely, accurate grasp of customer order information, and according to time, place, customer statistics product sales and sales speed, Through the processing and analysis of these data on the market prospects and product demand forecasts, at the same time, the product demand results feedback to the planning and production departments, in order to arrange for the early production of a product and the corresponding inputs to purchase. ”

In this regard, China's famous e-commerce expert Liang Chunxiao said: "Whether from the external market of SMEs, E-commerce applications, or from the internal application of information, the development trend of these years are from decentralization to integration." "This is an inevitable development trend, including Gao Shaohua, Xu and many of the domestic E-commerce research experts have agreed with this."

"Foot pain medical head" comprehensive planning and harmonious development of enterprise e-commerce

Brocade Information Co., Ltd. President Shen concluded that the next phase of China's E-commerce focus on the content of the enterprise two skin problems, that is, external e-commerce this piece of skin and enterprise internal information (mainly ERP) the integration of the skin problem; Because it can (1) reduce circulation, reduce transaction costs, (2) Accelerate capital turnover and inventory turnover, (3) Improve marketing capabilities, expand domestic and foreign markets, (4) Facilitate customer information recording, improve customer service system, enhance customer relationship management; (5) To promote enterprise from production-oriented management to market-oriented management.

Brocade It senior consultants believe that enterprises in the development of E-commerce must be integrated planning of the internal information construction, if the lack of information planning, it is easy to lead to a wide range of systems, information islands, maintenance costs high and low returns, higher risk problems. The so-called "pre-state, not in advance". The enterprise Informatization construction must take the business as the leading. Business-led means that applications must be business rather than technology, and project construction should be based on business units. At present, information integration and sharing, information is also highly integrated business has become the trend of information development, as the Enterprise Informatization Department must grasp this trend.

In achieving the integration of the two, ERP should give priority to procurement, production planning, marketing, sales, inventory, finance and logistics, capital flow closely related modules, E-commerce should consider the Web site management module, online sales module, online procurement module and online funds collection module, the two modules together, constitute a new application system, can be called the fusion system. The fusion system should have an interface for future expansion of modules. It takes the supply chain management software as the core, helps the small and medium-sized enterprise to be the internal business and the upstream supplier, the downstream distributor/the customer link becomes a complete supply chain, will manage from the promotion enterprise internal efficiency to enhance the entire supply chain the efficiency. China ERP Senior Consultant Wang Yi in the system implementation.

Three kinds of nutrient solution: Internet of Things, cloud computing, mobile e-commerce

Grand Chairman Chen in the ninth session of the National People's Congress on the development of the Internet of things, the internet of things will have an important impact on China's logistics and e-commerce industry. The company is committed to the enterprise Information Technology Innovation Logistics supply chain software industry Invisible champion Brocade Information Vice President Wu Xingbing hold the same view, and suggested that the State should attach importance to and vigorously develop the internet of things.

With the advent of Internet technology, cloud computing, things networking, E-commerce has been the IT industry and even the community of frenzied pursuit, the three interrelated and mutually reinforcing. The three frontier technologies will become the trend and core technology to influence the global science and Technology pattern and the national innovation competitiveness. In this respect, the country carried out a unified strategic deployment, the three as a strategic emerging industries, speed up the study of the standard system, increase the technical development and application of policy support. Industry insiders believe that, in the overall view, E-commerce will become China's new growth point of economic development, cloud computing and Internet technology is more like the development of E-commerce booster.

Wu Xingbing pointed out that brocade information has always regarded technological innovation as the driving force for the development of enterprises, in the field of the application of Internet of Things has made great breakthroughs and accumulated a lot of experience.

In the inventory level of electronic commerce, the object-linked technology can realize the automatic inventory through the real-time perception of inventory information, and achieve the goal of sharing the whole online retail marketing system. In this way, it can reduce the management cost, increase the marketing efficiency, and reduce the time to confirm the user's order, and improve the consumer experience.

In the payment link, online retailer can strengthen cooperation with telecom operators, explore more reasonable new business model, develop diversified mobile payment business, with the help of telecom operators distributing a wide range of recharge channels, increase the convenience of payment operation, reduce the user's use threshold.

In the field of logistics, by means of the combination of Internet of things and GPS technology, the delivery package will be modular, so that consumers, online retailers and logistics companies three real-time knowledge of the route of the goods, the use of wireless video systems, and even can see the status of the cargo transport vehicles.

In the product aspect, may establish the product traceability system. Through the technology to achieve the unique product identification mark, not only can enable users to effectively identify goods, more clearly understand the specific source of goods, but also to reduce the risk of users cheated, and further improve the enthusiasm of consumers.

With the development of technology, e-commerce payment mode of electronic, mobile is an inevitable trend, mobile phone payment will most likely become the fulcrum of mobile E-commerce era, Japan's E-commerce experts in the history of the electronic commerce mobility proposed. According to the latest statistics of July, the Ministry of Industry in China has more than 800 million mobile phone users, if the mobile payment is successfully imported, and cultivate user habits, such a business will be subversive! This kind of living habits are also very easy to develop.

Finally, Wucheng further talked about, the current cloud computing, the Internet of Things, mobile E-commerce development is still in the initial stage, in technology, market, customers and many other aspects also face a lot of problems, the relevant technology in the field of E-commerce commercial operation has yet to be further explored, Brocade information will spare no effort to work with other Chinese software service vendors and key technology research units to develop China's e-commerce as a historical mission to promote the application of innovative technology.