EA CEO talks about Nintendo dilemma Focus on the third party is the solution

(Compilation/Sky White) despite the "black Friday" and all sorts of other holiday-spending support that all game makers are dreaming about, the 2010 Nintendo Wii host still presents an unstoppable downward trend.　　Nintendo's profits have also been falling, although the 3DS, released early next year, may change that, but analysts believe Nintendo's mainframe hardware has fallen into a bind. So as the biggest third party, what does EA think of the current slump in Wii sales?　　Foreign game Media Industrygamers recently interviewed EA's CEO John Riccitiello, and the two sides discussed this matter in depth. John First gave his opinion on whether the Wii price could bring a turnaround to Nintendo's current mainframe market: "It has to be said that the Wii was unusually eye-catching in 07 and 08, but sales began to decline over the next two years." At this point, I thought that if the Wii's price dropped to $99 trillion (which might be a hypothetical price to compete against the $99 PS2), then Wii sales would be an explosive growth. I think they should be involved in the competition now, and Sony and Microsoft to make a decisive win-win stance. If they support a third-party-produced game, rather than always making it their own, it will help a lot to reduce prices, and the entire Wii platform would glow with new vitality.　　"The problem John is talking about is that we know that Nintendo has been developing the first-party game and that it's not very important for third-party game makers, and it certainly won't feel good for the biggest third party EA, and then the reporter consulted John about it." John replied: "I think this is not a good thing for all third-party game makers, and host users are always playing games made by the first party maker, which has no effect on third parties." Apple is a first-party company that really knows how to position itself, and almost all of its content is third-party. From Nintendo's point of view, relations between the first and third parties are often tense. Nintendo was one of the world's unique companies that made this brilliant first-party mainframe and first-party game makers, but in fact I think that Nintendo's doing everything on its own makes life difficult. They've never looked at Third-party game makers, and it's not just a matter of not trying, it's the real thing that they get up in the morning and think about what they can do to maximize their own intellectual property. ”