Each photo represents a brand

Each photo represents a brand, from Apple to BlackBerry, from Nike to air JORDAN, sharing pictures and tastes; each picture represents an emotion, from sweetness to lovelorn, from sadness to hope, to sharing pictures and moods; each picture represents a person, From the longing to the show, from the interest to the social, the sharing is the picture, also is oneself.

From the simple brand, to the expression of self-expression, to the connection between people, it is nice to brand label understanding of the progressive, but also a nice product direction of several major adjustments. In short, Nice is a ios/android-based image-sharing community where users can label photos with labels, places, interests, or any other interesting tags you can think of, and then share those tagged pictures with friends.

At present, Nice covers the tens of thousands of brands such as daily necessities, such as the Common Apple, Cola and so on, and Nice to the brand label to do a matching collation, such as whether the user in the label, using Apple or Apple, will automatically match the brand Apple. In addition to brand tags, nice also supports user-defined labels, which can express a brand, express feelings, or express your own status. Of course, nice also supports sharing these tagged images with third-party social platforms such as microblogs, micro-letters, and Instagram.

In addition to many common tags, such as Apple,blackberry, Nice also has a dedicated brand page. Through these brand pages, you can quickly find users who have played the same label, for many users who like the niche brand, nice can also quickly help him find like-minded people. Based on brand labels and interest labels, Nice will further enhance social properties in the next product.

Nice founder Zhou is particularly fond of the trend culture, in the establishment of Nice before the more than 10 years of fashion industry experience. So the idea of Nice is very simple, that is, from the fashion cut, grab a group of love fashion and enthusiastic expression of young people, and in the photo tag this way, for this group of people, the user experience is great, compared to the simple picture sharing, more easily meet the needs of show.

As for the "tag + picture sharing Community" model like Nice, there are also many products at home and abroad that are very similar in function, beginning to appear homogeneous competition. The attitude towards this week's head is that "nice barriers are not a product form or a technical threshold, it is our team's deep understanding of the target users, based on the understanding of the development of ideas and play, and to be able to carry out the implementation, in these points, I have full confidence in myself and the team. ”

According to the weekly 36 Krypton exclusive, in the case of almost no promotion, nice now has more than 2 million registered users, each day users share about 100,000 photos, is already one of the largest share in the image of the home area. And one of the messages they haven't disclosed to the public is that Nice has got a 8 million dollar a round of financing from Jingwei, followed by a focus on polishing the product, adding to the social attributes of the product, and improving the user experience, without considering any commercialization for a short time.

Whether it's a brand label or an interest tag, it seems that there is no very strict difference in the head of the week, no matter what dimension, nice now has a very big gap in product perfection and its own vision, but it is very valuable to connect anyone based on brand and interest. "We always think that sharing his taste and real-life experience with each user can help more people find good things and make their lives more interesting," said Zhou. ”