Easy Media Zheng Jingwei interpretation of value marketing in the age of large data

Today, advertising is moving from a mere spread to precision radiation, from a little to a point of traditional transmission, to a new spread of multiple-point interaction. With the rise of mobile internet and social network, internet marketing will transition to personalized era on the basis of behavioral analysis. While big data is still at an early stage in the country, commercial value has emerged. Companies with data in their hands are already on a gold mine, yielding good returns based on data-mining, where many business models are born. According to statistics, the current large data formation of the market size of 5.1 billion U.S. dollars, and by 2017, the market is expected to rise to 53 billion U.S. dollars in size.

Can internet marketing in the age of "big data" subvert tradition? What kind of entrepreneur can win benefits in "network Marketing"? How does the data turn into wealth? What kind of enterprise can seize market new opportunity, be favored by the investor? These hot topics have also received media attention. CCTV Securities information channel in the October 13 21 o'clock in the evening, "Angel of Business" special program, in-depth coverage of the "decoding large data era of value marketing" topic. The program through the Dialogue Easy Media COO Zheng Jingwei, Tencent social networking business Group Vice President Zheng Zhihao, Dongfeng Peugeot Marketing Vgi marketing platform director Shinfoyu, etc. from the media, corporate advertising and many other network Marketing professional senior personage, focus on how to grasp the market development opportunities, to find a broader development of network marketing space.

Easy media as the industry's well-known internet advertising technology companies, through their own data mining experience, to the CCTV reporter in-depth analysis of the rapid development of network marketing today, how to mining data and the data into wealth. Interview in the easy Media COO Zheng Jingwei said, "Network marketing outstanding advantage can be achieved accurate transmission, so as to obtain a very high cost-effective." Because network marketing can be accurate to the people behind the screen, through the analysis of the audience's browsing habits, click habits can clearly understand the audience's preferences, so that accurate advertising. ”

Zheng Jingwei introduced, network marketing in China's market space will be very big. Many European countries, as well as the United States, spend even more on internet marketing than on television. Zheng Jingwei said: "I believe that China will also have this day, and see now we are surrounded by children who are in contact with the media is clear." "Now, more and more advertisers are starting to pay attention to the digital media internet, mobile internet advertising." Therefore the Network marketing field gradually ushered in the breakthrough growth and the mature steady development. At the same time, the idea and strategy of network marketing development in the data age will bring about a subversive change to the traditional communication.

For those who want to enter the network marketing industry entrepreneurs, the program Easy Media COO Zheng Jingwei also remind us to have a sober understanding, "This industry threshold is very high, to have a very strong executive power, at the same time to find their own and the market differences between the advantages of other players in order to win the final." "From a capital standpoint, what kind of company is valuable, what kind of company has no value, from the size of the data it has, the activity of the data, and the ability of the company to use and analyze data, you can see the company's core competencies."

As you can see, today in the Internet advertising industry, who has the data and the powerful computing capacity of massive data, who has the weight of success. Google and Facebook have become the industry's biggest digital advertisers, thanks in large part to their "legends" of data use. In China, companies like easy media are doing the same. Since its establishment in 2007, easy media through a large number of advertising experience and data accumulation, the realization of China's unique supply to the demand side of the integrated digital advertising platform, China's network advertising technology development and innovation to advance a big step forward.

Yi Media Group is China's leading integrated digital advertising platform. As an important driving force of China's network advertising technology, easy media based on its independent research and development of online advertising technology, user data solutions, audience management system, such as a series of leading technology products, construction and operation of services in the vast number of websites, advertising companies/ Advertisers and other related Third-party companies in the online advertising technology platform and trading platform. Easy Media internet platform covers 510 million independent users (as of July 2012, Easy Media data), mobile internet platform covers 275 million independent users (as of July 2012, Easy Media data). Yi Media was founded in early 2007 in the United States Silicon Valley.

(Responsible editor: The good of the Legacy)