Edersch AFS awarded China Software industry Excellent product award

May 31, the leading digital marketing expert Edersch (adsage) Company research and development of search engine marketing products AFS (adsage for search) again won the award! In the Ministry of Industry and Information technology, the National Development and Reform Commission, the Ministry of Science and Technology, At the 16th China International Software Exposition Summit Forum, the National Bureau of Foreign experts and the Beijing Municipal People's government jointly organized the 2012 China Software Industry Award for outstanding products. As the industry's leading search marketing products, AFS with its powerful function has been praised by advertisers, and in May the first application of the domestic initiative APO algorithm, so that the award appears to be deserved. New Web sites, new technologies and new applications in the field of Internet provide more choices for advertisers ' advertising investment. However, in the face of many choices, how to effectively manage the keyword delivery, so that the best return on the delivery, has become a puzzle to many advertisers one of the problems. It is based on this, Edersch launched a professional SEM optimization of the software toolset--afs. AFS can simultaneously meet the most complex single user direct management of the SEM delivery, and Third-party SEM service to serve multiple customers at the same time SEM launch requirements; provides seamless integration of Baidu, Google and Bing three of the world's leading search engines, enabling users to work in the same environment The implementation of both English and Chinese language and different areas of the delivery optimization and management work, and can be open with other online advertising effect tracking or evaluation system docking, so that users can achieve cross-media, multiple forms of online advertising marketing overall impact assessment. The new application of APO algorithm in May makes the optimization of SEM become a reality. APO (adsage Portfolio Optimizer) algorithm, led by Dr. Dong Xiaobin ADLab Advertising Laboratory Research and Development, Dr. Edersch in the Dong Xiaobin before joining the office in Microsoft, has nearly 20 years of data mining algorithm analysis experience. According to his introduction, currently, large accounts involved in the key words are often up to hundreds of thousands of, and the launch of a variety of, such as most of the key words may be put on a higher price, the effect is very good; some keywords on the price of medium, but the effect is very general; It is almost impossible to optimize artificially, in the past only rely on the experience of SEM practitioners to carry out a comprehensive analysis of these situations, bidding optimization, so that can not guarantee the absolute accuracy of the results, but also greatly increase the workload of SEM practitioners. The introduction of APO algorithm can make a significant difference in this problem. APO algorithm applies the principle of Tian bogey horse racing, after the mathematical formula, the establishment of mathematical models and optimization indicators, all the keywords screening, elimination, and then establish a performance model for each keyword, so that each keyword can find their best position and bid, each keyword performance prediction is possible, Greatly improved the accuracy of the optimization. It is understood that in the already used aPO algorithm Advertisers, the least ROI of the increase of 20%-30%, the highest even increased by 60%. It can be said that by establishing the performance model, the APO algorithm realizes the leap of keyword optimization from experience operation to scientific operation, and promotes the new revolution of SEM optimization. Let's imagine how the application of the APO algorithm will change the work of the SEM optimizer: first, AFS can provide optimal settings to meet the needs of different types of delivery, so that the account can achieve the optimal release effect; at the same time, powerful data synchronization, effect tracking, ranking monitoring system, Advanced transformation effect-driven optimization algorithm, automatic adjustment of keyword bids and ranking functions, especially APO combination of keyword automatic bid and adjust the ranking function, "one-button" can solve all the optimization problems, can make the optimization staff completely from the complicated work freed out. It is like the introduction of APO algorithm, in the field of digital marketing to introduce new technologies, new breakthroughs, so that Edersch won the industry's respect, won today's 2012 China Software industry Outstanding Product Award. In this regard, Edersch said that the award, the Edersch is a affirmation, but also an incentive, in the future, Edersch will continue to focus on the provision of digital media marketing cutting-edge technology and excellent service, promote the future of digital marketing more exciting!