Eight factors of success of e-commerce

The content of the eight factors of the success of e-commerce and the ten factors of the success of e-commerce The fact proves that customer satisfaction is the fundamental factor of the success of online retailing, and customer satisfaction depends to a great extent on customer service. There are at least 10 deals that need to be highly valued by online stores as customers look for goods, place orders, until they finally receive the goods and pay, and the neglect of any deal opportunity can cause dissatisfaction among customers and even give up shopping.

One of the deal opportunities: Website speed

This is the customer's first impression of the online store, often affect the customer's shopping psychology, which is actually all the site should have the most basic elements, who is not willing to a very slow web site experience online shopping torture, under normal circumstances to complete an order is often 30 minutes or even longer, therefore, The snail speed of the site is the best reason to push customers away. It is important to retain customers at the first critical moment.

Deal Opportunity Second: Product search

For a variety of reasons, it is not possible to put a lot of goods on the home page introduction, and the survey shows that online shoppers for the rational type of consumption, prior to the required commodity characteristics, prices and so have a certain plan, the Internet, the general will go to the appropriate category directory to find, if you know the name of the commodity, may be directly inquiries, If you can't find the right directory or if the query has no results, the customer may soon leave the site, the most likely place for him to go, is likely to be the competitor's website, I believe this is the most unwilling to see the results of the site operators.

Deal Opportunity Three: product introduction

When a product is selected, a careful review of the instructions is essential to a less-than-sudden, even if a book, shoppers will also look at the content of the summary, author profile, directory, such as introduction, if it is a higher value products, you must want to know more about the details: appearance, function, volume, weight, quality and so on. Not every site can meet the needs of consumers, if not the detailed information, this shopping may not be a deal.

Deal Opportunity Four: Price concessions

Many consumers use online shopping as an important motivation because of their cheap prices. The product's function, appearance, etc. after the selection is completed, the next important factor to consider is the product price. Online shopping in this form, when the people feel is more expensive than the traditional store to buy goods, whether to get a certain discount is related to the customer whether the product into the shopping cart one of the important factors, consumers may have already looked at other sites the same product price.

Deal opportunity of the five: after-sales service

How much is the impact of the policy on online shopping? According to the Jupiter survey, easy returns are the biggest factor in the impact on customer buying motives, even exceeding customer service and product choices. Clear, clearly tell the consumption: what kind of conditions can be returned, how long after the return of goods to be returned to the user, the cost of transportation to and from WHO to bear, do not say clearly, will let many customers hesitate.

Deal Opportunity Six: delivery service

The customer hopes to receive the goods in the shortest time, it is a reasonable wish, no one will not expect the goods to arrive on time after the order. Therefore, the distribution of information on the site is not careless, not on time delivery to the goods are likely to be rejected, especially for delivery orders. For small orders, the number of shipments/delivery costs is also a major factor affecting customer purchase decisions, in order to buy a book of 20 yuan, probably very few people are willing to pay 15 yuan mailing fee.

Trading Opportunities: User Registration

Member registration can also be arranged in the shopping before, but for the first time shoppers, often to pay into the only know must register shopping program can continue, really trouble! What will the website do with my data? It's a good idea to see that if you don't protect your personal information, don't register----Many of the first shoppers walk away.

Deal Opportunity Eight: bank transfer

If payment cannot be completed, the order remains meaningless. Do not think that the payment system linked to the bank is not related to the site, in the online payment phase still has many unexpected problems caused by the failure of online shopping. For example, some banks ' payment system only pops up a small window, after an accident unexpectedly can not refresh the Wind page, even return to the shopping site page is not possible, only close the window, the final order is not complete can not confirm! The consequences of the bank server problems passed on to the site seems very wrong, but for consumption, online payment is also a step on the internet shopping.

Deal opportunity This nine: order tracking

After payment, the "God" feeling seems to have ceased to exist, the rest will be uneasy to look forward to and helpless, inquiries and tracking orders to deal with the results of the customer is the only way to rest assured that if the order is unresponsive, customer orders after the mentality of regret may be generated, The direct consequence is the following wrong order as an excuse to request cancellation of orders, or for future inspection when the rejection of the foreshadowing. Is this a critical moment for most sites to focus on?

Deal opportunity This ten: the Last moment

The first nine deals are generated online, and the last opportunity to deal is in reality: Customers receive their own ordered goods, must undergo careful examination, some customers in the early days of shopping will even be picky. Hold on so that you can finally finish the deal.

In fact, whether the shopper can become a "repeat customer" is loyal to customers, will depend on each customer's own feelings and the site can be on the stability of each transaction opportunity to seriously analyze and take effective measures, online shopping success rate may be greatly increased, customer satisfaction will also increase.

The article is excerpted from the Generation Network: E Times Mall's blog.