Electric business cosmetics have been greatly promoting, the channel into mystery and hidden worries

Jing-dong, only goods will seize makeup online share, is triggering a new round of market cosmetics online purchase price war. However, whether the low price can bring the so-called "authentic" or "genuine" is becoming a problem that many consumers wonder.

Take Biotherm Biotherm Live Spring Toner (neutral/mixed skin) This product, for example, its new packaging 400ml specifications of the discount strength in some B 2C electric dealer website already up to 48%. However, Biotherm, who belongs to L ' Oreal, a Chinese-related official, stressed that L ' oreal only has a website for the sales of the business, and that the products from the designated network franchise are from the government channel.

Electrical and commercial cosmetics have been greatly promoting

As a result of the BoE and the only goods will be "joined", the end of February, the beginning of March, several major domestic electric horse cosmetics greatly promote the hot.

In order to allow users to "buy a good buy to cool", Jingdong first from February 28 to March 2 three days, in the original butterfly festival promotional concessions on the basis of the introduction of "600 yuan less than 380 yuan" coupons limit crazy Rob, and then in March 1 to the Lauder, L ' Oreal and other import big-name launch irregular crazy seconds to kill.

Although the recent sale of the Beijing-East sales of cosmetics discounts generally in the 80 percent, but in the "600 yuan less than 380 yuan" coupon validity period, the overall discount level is still considerable.

Only products will also be horse cosmetics big promotion of a major aspect, this has just announced 112.5 million U.S. dollars buy Lok Bee net 75% stake in the U.S. stock company, this year also in the only product will be its own platform to launch the beauty of the big promotion. For example, the Vichy and skin springs of L ' oreal group Vichy a net Yan Acne night Care Set V3, the original price of 498 yuan, only 235 yuan after folding, the skin spring a name for the Teunchoux moisturizing suit L3 products, the original price of 707 yuan, 45 percent after the sale of 315 yuan.

South all reporters noted that, because last year's big promotion has caused the outside to the electric business channel cosmetics true and false and the quality question, this year's big promotion, the above set foot in the beauty makeup of the electric business Qi Qi played a "genuine" and "authentic" brand, "cheat girls very serious consequences, not only low price, true only reliable", This is the Jingdong Mall to claim that its products are authentic TV ads, and Le Bee is a high-profile launch of the conference, but also to make 100% foreign imports of genuine commitment.

International big-brand euphemism "unauthorized"

However, the electricity quotient's argument did not obtain the foreign big brand cosmetics in the Chinese company approval.

"To protect our customers, we strongly recommend that consumers only buy products in our official retail channels to ensure product quality." Our official sales channels include designated department store counters, brand website and our independent store, Silk Orchid and Clinique's cat flagship store. Otherwise, it is difficult to determine whether the integrity of the product is broken, the storage is properly, whether it was changed, more importantly, the product is safe and reliable authentic. Sun Lingling, head of China Public Affairs and Corporate Communications, said to the south.

According to the Chinese company of Lauder, consumers in the authorized official channel to buy products, can ensure that the purchase of quality assurance of authentic, its safety and efficacy have been rigorously tested. However, he did not comment on the authenticity and quality of other unauthorized channels for the sale of the products.

L ' Oreal Global executive vice president and China president Belle-Tsing, interviewed by reporters from the south, asked how to ensure the quality and safety of non-l ' Oreal official channel products, it also said that other Internet channels, including Third-party electric platforms, were beyond the purview of L ' oreal.

"We are able to ensure the authenticity and quality of our brand's official web site, as well as the authorized franchise stores such as Paris L ' oreal and Maybelline on the day cat." But the internet is too big for us to control. Of course, we are still taking some proactive measures, such as a number of advisory hotlines, as well as the network dedicated technology, can delete the sale of fake and shoddy products of the site link. In this regard, we are adopting a 0 tolerance attitude and doing everything we can to do what we can. "said Belle-Ching.

Channel into Mystery

Several major domestic power manufacturers have declared their products are authentic or authentic, and the Lauder and L ' oreal Group have come out of the relationship with the electric dealers, then, the price to do so low beauty makeup electricity from which channels into the goods? Are these different from the imported cosmetics companies in China, the official caliber of the channels provided by the product safety?

This puzzled, south all reporters yesterday many contacts and Jingdong Mall. Beijing East yesterday did not directly respond to the issue of delegation of authority, and instead stressed that the Beijing-East cosmetics business always adhere to the "Reduction of intermediate links, with domestic and foreign brand manufacturers direct cooperation" strategy. In the second half of 2013, Beijing East Beauty makeup is strengthened with the major brands at home and abroad communication, negotiations, the current proportion of direct supply has been very high. The Jingdong Mall's head also refers to, March 5 this year, the BoE also invited the AQSIQ related departments leading and quality inspection experts, to the Beijing east to the production of sales personnel and suppliers of cosmetics products quality management specialized training. And Le Bee before accept South all interview insisted that only sell licensed authentic, and there is no outside what the British version, Thailand version of the goods. In addition, is the beauty makeup demo They are only sent not to sell.

And from a domestic foreign cosmetics group, may be able to say how many problems.

"The price conflicts between online sales and offline sales are determined by our retailers, and we are consistent with the pricing strategy of our retailers." As for how the retailer gets our product and how he is going to fix it is his decision, we should make sure that we have a consistent strategy for these prices for our retailers. The head of the group said.

There are experts in the industry that some of the real goods sold, may be genuine, but the purchase of channels may be the problem of non-compliance. In their view, the domestic distributor of big-name cosmetics to the retailer's price discount can not be so low, if too low, that is not ruled out with the "parallel" there is some kind of link.

It is clear that in the network to buy cosmetics at the same time, the network for cosmetics purchase channels is still a mystery. And the mystery behind, there has been a healthy development of the industry's hidden dangers.

The first China Cosmetic Safety Index Report, released by the Chinese Cosmetics Alliance, shows that more than 20% of the online sales of cosmetics are fakes, according to the total number of Internet sales sold by more than 100 famous cosmetics dealers in China compared with the actual sales volume.

According to statistics, 2013 consumers take the initiative to obtain cosmetics information for the daily average of 5 million times, users on the Internet to buy cosmetics behavior appears to rise. But this one of the genuine, authentic is still the focus of attention of users. The report's survey data indicates that 9 out of every 10 consumers have questioned the authenticity of cosmetics.

Case

With several major domestic manufacturers in the late February, the introduction of the women's Day to promote the activities of the first batch of shopping orders arrived, the network to buy cosmetics complaints are also followed. A domestic evening paper and a city portal launched a survey on the show, they received 7 complaints in one day phone calls, of which more than half of netizens complained about the purchase of cosmetics online fake.

A netizen is the explosive material refers to, oneself bought the price of 160 Yuan Big brand facial cleanser, but after receiving the goods found that facial cleanser is like a shower gel, very thin, suspected to be diluted. And feel, taste is wrong, but return no door.