Electric dealers: The rich can be capricious

Recently, a friend of the electrical business platform to speak of their own site to increase the fees to 80,000, and the total number of limited to 2000. Since last October, the rise of the cat's threshold has been hotly discussed, and the threshold of the micro-quotient has also been raised. Now, large and small platforms are raising the threshold, broken the novice's posterior, but also the beginning of the big shuffle.

Let's take a look at the current threshold of the electricity quotient platform.

1, Taobao

Settled fee margin of 1000 yuan (individual categories, such as food, etc.).

A bunch of other related costs, including software costs, such as basic discount, shelves, recommendations, window software, such as 10 yuan/month, Wang Pu 50 yuan/month, shop template general 30-200 yuan/month, advanced data analysis software 50-1000 yuan/month, the official data cube 3600 yuan/month, advertising costs through the drilling hole pit , Taobao only this piece of income a few billion a day.

2, Jing Dong

The entry fee margin 10,000-100,000. Annual fee of 6000 yuan, buckle point more than 12% (not similar to a slightly different category).

Qualification requirements: Enterprise registered capital of more than 500,000 (including 500,000), the company 7 certificate complete, cosmetics, food and other categories should have a corresponding front license.

At present, the second echelon of the domestic leader, the platform is said to be less useful, if the inadvertently big, it is likely to be banned immediately then Jingdong. The return period of at least 1 months, longer do not know, not long ago, the business has been to Beijing East Headquarters meeting, it is said that the self and pop integrated into a line management, look forward to change the better.

3, only product will

Because it is a special sale mode, the entry fee is not, buckle point more than 30% (well-known brands may be to 27%).

After the sale of the settlement, return sales and other businesses responsible for the return period of three months or so. Domestic and foreign one or two line brand cleaning inventory dedicated to the brand and product audit strict.

Qualification requirements: The company must be a legal person with legal management of the company or Enterprise, favored international brands and Chinese brands, or has been well-known trademarks in China, the state-exempt products, such as the title of the manufacturer, authorized total agents, authorized dealers, branch offices, branches and offices in China.

4, Dangdang

The entry fee margin 10,000-100,000. Annual fee of 6000 yuan-30000 yuan, buckle point 5% or so (not similar to the same eye).

No. 5, Shop 1th

The entry fee margin 10,000-50,000. Platform service fee 650 yuan/month, Buckle point 6% or so (not similar to the same eye)

Qualification requirements: Enterprise registered capital of more than 500,000 (including 500,000), the company 7 certificate complete.

6. Amazon

The most not required a platform, all settled free.

Qualification requirements: The company must be a legal person with legal status of the company or business.

Only charge a trading commission, not to sell not to collect money. Settled Amazon has a knack, must enter their warehouse, choose its distribution service, even once 100 pieces, only warehousing, your goods may be recommended to show out. Secondly, when filling in the goods to fill in information, to put away the cat logic, according to the Amazon reminder, very cumbersome, meticulous fill in your merchandise the most matching label attribute information. Includes text introduction.

8, Poly-Mei Excellent products

The entry fee margin 10,000-50,000. Buckle point 30% or so (not the same kind of eye different).

9, Alibaba

Integrity through 3688 yuan/year, the other no requirements.

10. Day Cat

2014 new investment regulations, apparel luggage category to apply for open store registered capital of more than 1 million yuan, open shop companies need to operate more than two years, R marked and registered for two years, the cosmetics category to apply for a store registered capital of more than 5 million yuan, open shop companies need to operate more than three years, R Mark to register for three years Household home Textile category application for open shop registered capital of not less than 500,000 yuan, open shop companies need to operate more than one year, holding R standard. All categories of open shop applicants are required to have the general taxpayer eligibility.

The cat is actually more than a cat, at present, most platforms have such a loophole, the merchant cohabitation, the overall level is low. To solve this problem, the key is to improve the brand effect, to the quality direction. The cat in Taobao under the influence of the inevitable Taobao shadow, now the only way to live is to reduce the settled business. Raising the threshold is what the cat is doing now.

Last April, the days of the cat announced the 2014 will be brand fashion, industry vertical, member value, wireless personalization, service layered "five" as a strategic direction. Among them, brand fashion is the most important, hope to borrow "double 11" in Europe and the United States market brand.

Since then, the day Cat platform to adjust the pace of further acceleration, the Spanish famous clothing brand Zara official flagship store in the day cat online. Two-level domain name zara.tmall.com is currently enabled; In order to attract high-end brands into the days of cats, the cat also promises to a number of international luxury brands, as long as these brands in the days of the cat open shop, they will be cleared for their unlicensed sales and counterfeiting. For example, the British Burberry clothing company, the cat flagship store opened, all unlicensed goods from the cat disappeared.

Industry personage pointed out, the day cat now almost has 400,000 merchant, many are original brand, the overall quality is difficult to improve. It is difficult to achieve overall quality improvement in a short period of time, which also gives the chance for the emergence of such websites.

Increase the entry threshold, limit the highest number of businesses is the first step of the boutique route, I believe there will be more business follow-up. In the future, the brands that live on cheap marketing will become less and fewer, until they are eliminated in such a big round of cleaning.