Electricity competition: Be live to earn fast money twisted

Insiders industry barriers seem to have been wiped out by the Internet, for various industries, netizens can always or actively or passively understand something.

But electronic athletics (Electronicsports, hereinafter called "Electric Competition") has been polarized.

For most gamers, they don't know what Tiger, fights, and banners are, and don't care what they do. But when these live platforms successfully push some of the game anchors ' annual revenues to tens, those who know the DOTA2 and the League of Legends are limited to names cannot sit still.

Following last year's DOTA2 International Invitational Tournament (TI4), the Chinese team Newbee successfully held back 5 million U.S. dollars in the champions Prize, the electricity competition anchor income tens of millions of news again mercilessly stimulated the people that "playing games is not a good thing" nerves.

Electricity competition: Be live to earn fast money twisted

The 1983-born Chen (Id:satan) is definitely an old man in the circle of electric competition.

But unlike the current fiery DOTA2, heroic league Moba (Multiplayeronlinebattlearenagames, multiplayer online tactical game), Chen, who has won the Wcgfifa China Championship, is more famous in sports games fifaonline.

As a veteran electric campaigner, Chen also has an identity as a football game anchor. Like many electric competition anchors, his day usually starts at two o'clock in the afternoon. "Every day from the afternoon training, no game, the night will be on the platform for a few hours live on the game, and then sleep from the early afternoon, there is no holiday concept." ”

For an old player like him, playing the anchor is more of a sideline, usually more energy to be used in training, but this is clearly not the mainstream choice of the current competition professional players.

When the predecessor of the Electric competition, "If the Wind" retired as a Hero league game anchor, his annual income from hundreds of thousands of to the retirement of 20 million. Along with "If the wind" of the price together on the roller coaster and a lot of electric competition players heart.

Only by experiencing the life of a professional athlete can you know that this is not a fun game.

Boring。 After getting up is training, the average training time is more than 10 hours per day, in addition to eating, sleeping, there is no time to go out. And because there are so many games, there is very little time to leave. "Zhang describes the daily life of the electric competition professional, who has been a professional athlete since 2006 and transformed himself into a manager of the Electric Competition Club by 2011."

The good news is that constructed's "amateurs" tour of the industry has greatly improved the survival of professional players.

After the establishment of invictusgaming (' IG '), the income of the electric competition professional players had a notable rise for the first time, and the entry of the parties ' capital at the end of 2013 once again pulled up the value of the players. Now the Hero League pros have a minimum wage of 6000 yuan, a good athlete's average wage has been over million. "There are people in the electricity industry who told the first financial daily.

Even so, it is still impossible to block the idea of running a part-time job to make quick money. "To the headmaster Wang (constructed) hard to play a year of competition, not as live 10 days half a month to more money." ”

But the focus on training and live for professional players is a difficult thing to do, a busy live to make money for professional players how can they insist on training to play well?

Platform: Games anchors are hard to bring in revenue

As a professional athlete, Chen's insistence is: "I still want to get the results to do a live broadcast, because there are still many people who have not won the national championship, the world champion, even if the master broadcast, fans and the number of viewers will be a lot of difference, but it would be easier if the championship and then live." ”

But for such athletic games as the League of Heroes, the life cycle of the contestants is short enough, and the championship is far from easy to imagine.

"Now all the Athletics project to 25 years old is already the limit, especially the Hero Alliance, basically 15~16岁 the luminous is already glowing." At the same time, the competitive game itself has a relatively short life expectancy, if the game itself over the golden period, the focus on the decline, professional players are bound to consider the transformation or give up. Zhang told the first financial daily reporter.

In fact, the high salaries of live platform for many electric competition master initiation retreat. Nearly ten of the top electric contenders who retired last summer with "Strawberry" Wei Handong, mostly on the live platform. At that time in order to win the Wei Handong, the banner of the annual salary is 5 million yuan. "Even if they can't have a 5 million annual salary like Wei Handong, it's not a problem to earn millions a year," he said. "Li Yu, a pseudonym, who has worked in the game for years, explains," he said.

Behind this is the various platforms of the signing of well-known game anchors news. YY's Tiger live announced the signing of "Pis, Zhou Baorong" and a series of well-known game anchors, and the previous news is, Dou Fish TV One months from the tiger Live 6 people, the total cost of more than 60 million.

For most anchors, the main source of revenue is the signing of the live platform, which accounts for more than 90% per cent, plus the income from live fans and Taobao stores.

Despite the rising number of signings, there must be a host of well-known game anchors for Third-party gaming live platforms. However, compared to the direct income of the show owners, the active users brought by the game anchors can not be converted into real gold and silver.

"If the platform is a bar, the game anchor is more like a singing hand, attracting guests but not making money," he said. This is not really a virtuous circle, the star anchors will bring active users, but many gamers watch the live broadcast to play the game, not willing to spend money; as soon as the star anchors go, the user goes. Li Yu explained.

So, the big game live platform are doing one thing is, first hit the money to sign the anchor to do high traffic, and then hit the money to sign more anchors.

Public data show that 2014, including Tencent, YY, Sequoia, soft silver and other capital, such as the admission layout game broadcast, the domestic emergence of the LOL TV, tiger live, Dou Fish TV, banner TV and other games live platform, attracting more than 100 million dollars in capital.

"Game live and video industry is very similar, the essence of video is the content of contention, platform in the content, users will always follow the content to go." "Li Yu told the first financial daily reporter, and video site to make homemade drama, the beginning of this year's major games live platform is also grasping their own" hematopoietic ", cultivate their own platform of the grassroots God.

According to statistics, the domestic income list in the top 20 of the host, 12 are from the professional players transformed, the ratio reached 60%. The proportion of the grassroots gods is only 20%.

The problem is that even these few grassroots gods need a live platform that takes a long time to build, while avoiding being poach.