Embarrassing iphone5c: Reluctant to be worth the market

Apple's new iphone launch, indeed, has launched two products. But we guessed the beginning, but did not guess the result. A price of 4488 yuan, a price of 5288 yuan. The iphone 5c is only 800 yuan from the iphone 5s, just the price of a red rice. Apple did launch the iphone 5c, as expected, but it was not the legendary cheap version. C in the IPhone 5c may be colorful, not cheap (Cheap). In fact, this is the iphone 5 off the metal casing, wearing a gorgeous plastic coat. But the price of 4488 yuan in the Chinese market is still in the high-end range, so many eagerly awaited the user a big surprise. Even the iphone 5c's mainland China price of 4488 yuan contains 652 yuan in value-added tax, but the price of 3836 yuan is far beyond the external expectations of the iphone 5c. Even bold analysts have not guessed that the iphone 5c will be priced so high that the industry's previous guess was $400 trillion, with the U.S. version selling at $549. Apple, which has always been a shining success, has been hit hard in the second quarter, especially in the Chinese market, which Apple most valued. Apple's global market total revenue rose 1% Year-on-year, while net profit plunged 22%. Even more surprisingly, Apple's revenue in China fell 14% in the quarter, with local revenues plunging 20% per cent, while the mainland's 5% growth was the lowest. Aside from the seasonal factors that are waiting for the new iphone in the quarter, the fall in growth may be a lot of questions. In developed markets such as the US and Europe, the iphone, which locates high-end markets, is already showing signs of saturation, facing stiff competition from top manufacturers such as Samsung, and how important is China to Apple in fast-growing emerging markets such as China? China is the second largest market after Apple, after the United States. Compared with the increasingly saturated US market, China is a fast growing market with unlimited potential. China has overtaken the US to become the world's largest smartphone market. There is one in China for every three smartphone shipments worldwide. The city's regulator expects China's smartphone shipments to grow at a high rate of 84% this year. So Cook has an infinite vision for China: The future of China will certainly become Apple's biggest market. So China will be the key market for Apple to keep its performance growth. So Apple first held a conference in China and included China in the first batch of market. As a result, the market is naturally expected to launch a flagship model of the midrange market for emerging markets such as China. But these expectations, all these visions, were dashed before the cold price of 4488 yuan. China is indeed the fastest-growing smartphone market in the world, but the main market user is the midrange model below 3000 yuan. China Cool Alliance and the Chinese Millet and other domestic mobile phones have not only almost swept the midrange market, but also directly impact on Apple and Samsungand other high-end market sales. Samsung's growth in China has slowed markedly, and Apple's iphone has fallen to 5% in China, overtaken by recent strong millet. Every time Apple releases a new iphone, the previous iphone will be sold at a lower price, and this time the iphone 5 has been directly canceled because the iphone 5c is priced exactly as the iphone 5 cut. The iphone 5c features almost no difference in functionality from the iphone 5, replacing the proud anodized aluminum crust with an integrated plastic fuselage, with an increase of 1.5 mm in thickness. What is the innovation of the IPhone 5c in addition to the colorful plastic shell? It would be better to continue selling the iphone 5, the manufacturing process. Perhaps Apple, which has long been in the industry's leading position, is too confident. "Technology to change the shell-oriented" is before the industry ridicule Nokia's play language, perhaps now used on the iphone 5c is also appropriate. In the face of the obvious impact of the midrange market, Apple still maintains its strategy of taking me as a priority and keeps its pace in a step-by-step manner. The IPhone 5c is definitely not a product for the midrange market. When a company occupies the market leading position for a long time, it will inevitably generate self-confidence, believe that they can dominate the user needs, and lose the ability to make adjustments to the market changes. When Apple launched the iphone a few years ago, Nokia and BlackBerry still believed in their outdated systems and the fascination of physical keyboards. Within a few years, once the overlord of Tiger fell Pingyang, now the situation can only make people feeling. It may be a deep disappointment to expect Apple to launch a user with a price that is affordable (about 3000 yuan). The IPhone 5c's colorful plastic shell is clearly designed for young users. But the price of the iphone 5c is far beyond the psychological endurance of young users. At such a price, these young users will only continue to choose Low-cost high-performance Android phones, continue to invest in the bosom of the millet, the charm family and other domestic mobile phones. Perhaps Apple is worried that the iphone 5c will be priced too low and could hit sales of the flagship iphone 5s, just as the ipad mini's internal encroachment on the ipad. But the colorful plastic shell of the iphone 5c is priced so high that it is still out of touch with real demand in emerging markets such as China. Such an iphone 5c, I am afraid, is hard to bring to Apple the expected results of expanding market sales and attracting younger users. Just 800 yuan in the price difference, high-end market consumers have no reason to choose the plastic shell of the iphone 5c, while abandoning the flagship version of the iphone 5s. Apple's invitation said, "This day is destined to be a dazzling day." But for many of the Apple users who are waiting for it, the word dazzling may be limited to the colorful back shell.