Emerging game black horse kill out, blowing a pool of spring

Emerging games to Black horse posture to kill, blowing a pool of spring. It pried the industry's original wealth flow and subdivision of the pattern, "the Warring states World," the beginning of the show.

The gaming industry has been too long to let the media get excited. It is because the legendary story of the so-called overnight wealth that has almost vanished in this industry has finally been revived.

As one of the important characters in these stories, the former Game Valley CEO Zhang Fumao may have never thought that his life would be so dramatic when he became a developer of Tencent. A few years ago, because in the client online game when doing web games and almost can not go on, but now because of doing web games in the seven Stars Pangu mansion Bright vision of the office overlooking the bird's nest and Water Cube.

The wind in the online games industry has changed. To web games, mobile phone games as the main force of the new power "light game", is gradually becoming strong. Zhang Fumao's life circumstances may be the epitome of this change.

Similar to the game Hu Zhangfu such legend, once again stimulated everyone's excitement. Light game becomes the game industry a new feng Shui treasure, countless people wenfengerdong. Large and small enterprises piled into this field in 2011, the overall outbreak of the situation. In just a year, the number of web games in the enterprise has surpassed the traditional client network games several times.

This is almost all the client online gaming enterprise's heart. Because the power of the powerful to the client online, the invasion means full. In the past 2011 years of the games industry annual meeting, contrasting the intriguing scene just can illustrate this point: the former Zhongxingpengyue client online games, encounter embarrassing scene: The Client Network Game forum but hundred People's site, figure sparse lonely, And downstairs at the same time the web game forum and the subsequent mobile internet and Cross-platform game Forum Hundreds of of people's venues are packed, even the aisles are full of people.

Web games and mobile games are eating away at this only belong to the client's online games market. The original calm of the game industry swing, spoilers web games and mobile games, although still weak, but in the surging tide of mobile interconnection, menacing, disturbing a heart.

To reproduce the myth of wealth

One night the blue sea turns to the Red Sea

Light game in fact not "light", light weight, output can be heavy real money.

Tencent's web game "seven-male hegemony" to more than 100 million yuan monthly income a ride on the dust, will be called the cash cow most of the traditional client game enterprises left behind. But for Touch technology CEO Chenhao Cheese, but a mobile phone game "fishing Tatsu man" in only 20 months time has let his initial investment turned 1000 times times.

"A company of less than 10 people, each month only Alipay pay more than 1 million." Do you know what they do? They do web games. "Once the Kingsoft software programmers, now a certain web game company founder Liu (alias) is in the idea but no clue to the entrepreneurial vision, listening to a friend in the Alipay work this sentence, and was awakened by a language dream people."

But a short year, Liu but more than 10 people team small company, the amount of the catch up with the firm his entrepreneurial belief that the Web game company, the days of Miri.

The field of light gaming seems to have become the "cornucopia" of the myth of the internet industry reengineering "one Night Rich". Countless people earshot. In just a year, the number of web games in the enterprise has surpassed the traditional client network games several times.

Even the original famous BT resources website VERYCD, at the beginning of 2011 because of the large-scale deletion of film and television, music resources download and flow down 50%, was once the outside world that will die, but also because of the transformation of the web game, after a year unexpectedly become a monthly income of billions of dollars, monthly profit of 40 million or 50 million yuan of cash cows, Become the biggest black horse in the 2011 web game world.

Light game powerful suction gold ability not only let Liu such or for the sake of the dream or for the benefit of the person infatuated, fall, even the capital can not restrain. Only one UBS investment company completed 4 single Web game investments in one months last year, an industry source said. According to the investment event database, 2010~2011 has disclosed 9 investment cases within two years of the online gaming industry.

Flame。 The influx of new people, the attention of the capital, accelerated the boom of the light game, so that the game industry's balance is clearly beginning to tilt the game one end.

According to China's deputy Director of press and publication Sun Shoushan at the 2011 China games Industry Annual meeting published data, 2011 China's online game market real sales revenue of 44.61 billion yuan, Web pages and mobile games revenue of 7.42 billion yuan. And four years ago, online gaming market real income 10.57 billion yuan, web games and mobile games accounted for a total of 2%. Mobile games and web games to represent the growth point of the game industry after 2010 years of wandering again into the rapid development phase.

Light game strong kill sold always arrogant clients and the internet big guy, attitude from the original disregard even disdain, to the aloof want to welcome also refused. But after a year of wavering and watching, including Tencent, Baidu, 360, Sohu and other sectors of the big guys are beginning to different forms of light games, or the development of products, or set up a service operation platform, or the formation of professional advisory media, or a few pipes, for a while, not lively.

Travel to complete the Acquisition page tour company Seventh Avenue, its page tour products "Pinball Hall" in June last year has done the world 650,000 people online. And as early as the 2009 wading web game market giant Network, then launched the first page tour "Golden Country" in Taiwan and other regions enjoy a high popularity, overseas operations good results. After a taste of sweetness, the April 2011 giants also set up a new company called Hao Base Network, the main focus on the web game market.

Although light games account for the total revenue of the game industry is less than 20%, but in the light game and traditional client games in the first round of the head-on confrontation, the end of the big men and even the Internet to meet and integrate, has been used to illustrate the victory. The game industry is no longer a client online games, more than the world has become a set.

The micro-end is kingly

Games don't rob people, clock

Light game wave hit, began to change many clients online gaming enterprises. In addition to exerting force and micro-end of the light game field, the original end of the product also began to improve.

Blue Port Online President Mingxiang found that, like a page to play is to open the page that entered the game, user access costs are very low. Therefore, the end of its products "journey to the Westward" made an attempt, the download package from 300 trillion compressed to 60 trillion, and then to 5 trillion, really greatly reduce the end of the product users enter the cost.

This is not the case of the Blue Harbor online. End of the big Guy Grand Network also in the micro-end game and the game shows a very positive attitude. Shanda through the independent research and development engine, launched a new client online games "Legend 3", only 90M mini clients, 10 minutes to download the finished. and online gaming client size is usually more than 1G, the most respected client online games "World of Warcraft" currently download packet size is up to 17.5G.

Although this is a light game to the end of the enterprise to create pressure after the inevitable change, but in general, from the end of the trip into the micro-end or even unprovoked, is the trend, more suitable for mobile users in the era of fragmentation of the use of time habits.

From the "Blood legend" to create the PK era, "Dream West Tour" to create the turn of the traditional era, to the "World of Warcraft" MMRPG era, DNF set off the "horizontal version of the fighting" era, the huge client behind, is increasingly rich and complex play, endless copy tasks, upgrades, PK, Let is already in the work of study has been quite tired of the pursuit of relaxation and entertainment people instead feel more tired.

End of the heavy taste and the advent of the mobile internet era, so easy to download, play simple, mild, more free time, not limited by the PC's light game to swoop in.

According to a survey of US smartphone users conducted by Nielsen last year, 64% of users downloaded game apps, the first users to download apps, who averaged 8 hours of games a month. Recently, Oracle's research report shows that nearly 70% of mobile phone users around the world are using smartphones. China has 860 million mobile subscribers. More and more users began to use mobile phones, tablets and other mobile terminals, to pass the subway, waiting, such as elevators, such as debris time.

As a typical entertainment application of mobile Internet, mobile games are given too much anticipation with good user groups and relatively mature business models. As Hu Zemin, vice president of the network, said: "For entrepreneurs, if you want to enter the mobile internet, the game will be a good entry point." First of all, the business model of mobile games has been more mature, if the product is no problem, cash flow can quickly forward flow; Secondly, the game application can not rigidly adhere to the domestic market, overseas also has a relatively broad space. ”

Internet technology is getting more mature, multi-platform technical conditions, dynamic scripting language porting through the browser has been achieved, web games and PC games interoperability has no technical barriers. And the popularity of smart machines and 3G networks, but also to break the web game transplant mobile phone terminal barriers. So Hu Zemin thinks that porting a web game to a smart machine can get a good result. On the one hand, many users in the Web platform has a certain understanding of the game; On the other hand, many people have adapted to the charging mode of the Web game. ”

And the first web game has only one model, is the round strategy system, because of its small amount of computation, data transmission is small, in line with the web game without downloading the characteristics of the client. But it's a big discount to the performance of web games, which many high-end gamers scoff at. After several years of technology accumulation, web game theme of the richness and rendering, the impact of the screen and the further improvement of the quality of the picture, is gradually shortening the gap with the client online games. Fun Play Agent of the first 3D web Game "Day" is the best example.

The gain has yet to be scored

No longer a land of grassroots entrepreneurship

Light game heat of the way soaring, let the various road in which the horses are happy and worry. Take the homepage game for example, its entry threshold low, the research and development cycle short and so on a series of advantages has become a double-edged sword, wins the quick opportunity to also hurt oneself. It is because the threshold is too low, we swarm into this industry, the product is mixed, homogeneity serious, in deeply hurt this market, fierce competition also pulled up the cost of the web game.

Game Valley CEO Zhang Fumao recalls a few years ago as pioneers into this field when the bleak situation also can not be said: "2007 is a very lonely year, in that year can not find a peer, also cannot find colleagues." Can not find the meaning of colleagues is difficult at that time, many large operating team is not lack of planning master operators, but we find them when people will say: "Sorry, my dream is to do the client game." ”

And now the problem of "not finding colleagues" remains. Not nobody is willing to come in, but gruel, rising, not only labor costs, all kinds of costs have been a mess.

Game Valley in 2008 when the investment, at the time of the cost enough to live 20 years, but now the cost of research and development is gradually increasing, can be calculated with 20 years of money to calculate only two years.

As a web game operator, the fun Travel network Vice President Zhang is deeply affected by it, "the first time we exclusive agent without money, not copyright." It's frightening to be open at all prices. Product prices have risen, and research and development costs have gone up. Advertising costs, not to mention, is 10 times times the past, and then the cost of developing and taking products. Because of his low cost, he may give it to you for free. ”

In this respect, the choice of fun to do operators at the same time, but also independent research and development products. Zhang to this very feeling: "To tell the truth, the market grab the product is too bad, the whole take the cost of the product is improving, but also to develop their own." We had to look at thousands products every year because of the operational relationship, so there were also innate conditions for research and development. My own product came out and I had a good team brewing. ”

Only a tour operator, each year "to see the product" on the thousands, and Tencent game open platform of small and medium-sized developers have reached 100,000. Light game blowout and the "lightweight" characteristics of another consequence is that the product homogeneity of serious;

The more popular mobile phone game "fishing Tatsu people" has appeared more than 10 similar products. And the web game similar to the "seven-male hegemony" and other Warring States theme products are countless.