Escape fee: Free play games

Absrtact: In order to seize the fleeting consumer desire, a number of electronic payment companies began to develop a variety of rapid payment means [mobile game consumption is often the player in the process of clearance will be carried out, if this time due to the lack of means of payment is not convenient

In order to catch the player's fleeting desire to consume, a number of electronic payment companies began to develop the means of rapid payment

["Mobile game consumption is often the player in the process of clearance will be carried out, if this time due to the payment method is not convenient and did not buy success, then it will be difficult to buy again next time." Because the customer's degree of defections is very high, so the main point of mobile game payment is to quickly. ” ]

The recent boom in the mobile gaming market is obvious, but as a player, are you really willing to pay for mobile games?

The first financial daily newspaper "financial quotient" reporter in the interview learned that, among the players, both expressed the ability to support genuine people, but also expressed will be through various channels to obtain free game resources.

At the same time, many paying companies, including Yeepay payments, have introduced more convenient payment methods to motivate more players to pay for the game.

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With the gradual popularity of smartphones, more and more people play mobile games.

Liu said not how to play the game before, but recently fascinated by the "defend Radish" game, spend more time on it every day. Xiao Chen usually play the game time is not much, but in other people's "warm" recommendation will also play a play.

Although the two people usually play mobile phone games are not long time, but have been through the Apple Mall to download paid games.

"If you can go online or really do a very delicate game, I am willing to buy, to support genuine." "Little Chen.

Xiao Wang is also a mobile game enthusiasts, his mobile phone installed on the 10 balance game. "Peacetime work pressure, playing mobile phone games as a pastime, most mobile games are not expensive, may be a few dollars, download down can play for several days, not expensive." ”

In fact, the cost of buying a game is obviously not enough to meet the business, the game is still in the process of a lot of fees and charges items. Many of the games themselves are free to download, but players want to play a bit more fun will need to buy gold coins.

"Buy the price of gold coins according to the number of different often have several grades, if the game is too fun, and sometimes want to quickly into the next, or will spend money to buy some gold coins." Xiao Wang said.

According to observation, in the Apple Mall on the shelves of paid mobile phone games are mostly priced at 6 yuan, 12 yuan and 18 yuan, there are a few prices in more than 45 yuan games, because the price is expensive, fewer buyers.

Escape fee: Free play games

Some players are willing to spend money on mobile games, but others choose to "escape fees".

Xiao Shen never spends a penny on the game.

"I've been in the Apple Store for a long time, but I've never paid for a game, and I've always waited for them to be ' limited ' (free of charge). "Shen said.

It is understood that the pay-phone game in the Apple developed iOS platform, the company's Application mall ――app store is the user access to various types of mobile phone games official channels. Users will be required to bind a bank card or credit card when registering an account, and all purchases in the mall and in the game will be deducted from the card, which is then divided between Apple and the developer.

According to an iOS developer, Apple and developers have a share of about 37 per cent for paid games or for free gaming, but with some tax deducted, developers ' overall earnings are slightly below 70%.

And the so-called limited time is free, refers to the business in order to attract more user experience games, the original charge of the application of the cancellation fee, the user in a specified period of free download.

"One day I downloaded a free operating class game, is oneself in the Manor building the house to grow flowers, the higher the grade plant the more good-looking, the experience value is also higher, but waits for the harvest the time to be longer and later, to plant a strawberry all needs 24 hours, but only buys the gold coin to shorten the time. I can't help it, I want to find out whether the great God has contributed to the unlimited gold coins version, but found a circle did not find. But see the internal purchase plug-in this argument, they try to crack, and really successful, immediately have hundreds of millions of gold coins, a few days on the full level. "Shen said.

Xiao Shen said the crack version, refers to the "jailbreak" of the users, they can not go through the mall directly in the phone to install the game. Some players will rewrite the game, change the money and life in the game, or break the game to pay to open the level, and then posted to the Internet for other users to download the installation.

Although the game can be cracked, but the game after the break seems to have less fun.

"Once I have a cracked version of the game, was a close to hit the monster, but the crack version can go directly to the last pass, but this will not have fun, the next day I deleted, reloading a not cracked." "Shen said.

He said he would not buy gold coins or props in the game. "Once the props became the main source of fun for the game, I would not play the game anymore, after all, this cost is endless." ”

Shorter time to pay "catch" consumers

Cnnic released the 2012 China Mobile Gaming User Research report, said that only 27.6% of mobile gaming users have paid the game, up to 72.4% of mobile gaming users have not paid fees, Chinese mobile game users have not developed a pay habit.

Other surveys show that the Internet is the most important factor for mobile phone users to use mobile phone network, and the traffic situation has become the decisive factor for users whether to use mobile phone online games.

While the habit of paying for mobile gaming has not yet formed, mobile gaming companies are aggressively developing a variety of games to attract consumers ' attention.

The launch of various types of online games and the operation of the market is a blowout situation, but at the same time the network game recharge when the convenience and security issues, has been a lot of players and hand tour merchant's "Tears point."

A recent wireless game development industry Personage said, many times, is not the user does not have the payment ability, but the game does not provide the convenient payment method. "Some players are willing to pay and are prepared to pay, but find that the payment process is too complicated to pay off, which is a problem that mobile gaming companies have to pay attention to." ”

It is understood that the game in the payment link, often need to first exit the game interface, in turn to pay the interface to complete payment, for gamers experience is very poor.

For game manufacturers, the complexity of the transaction process directly leads to the reduction of transaction rate, and the lower the success rate for the hand-travel business has brought a series of disputes and losses.

A person in the industry said that mobile gaming also has a big constraint on the payment side. The traditional function machine pays, is through the operator to pay, for example sends the text message to pay completes, but to the intelligent machine Age, the network game obtains the vigorous development, but the current payment convenience, the security has not been recognized by the general user.

"Mobile game consumption is different from the consumption of other products, the rate of payment is critical." Other products, consumers do not buy success now, you can buy the next time, but mobile game consumption is often the player in the process of clearance will be carried out, if this time due to the payment method is not convenient and did not buy success, then it will be difficult to buy again next time. Because the customer's degree of defections is very high, so the main point of mobile game payment is to quickly. "Yeepay paid senior vice President Yu Chen recently said.

In order to catch the player's fleeting desire to consume, a number of electronic payment companies began to develop various means of rapid payment. In the case of yeepay payment, it introduces a "one-click payment" that simplifies the payment front end, transfers complex payments and cash flows to the background, and the player can pay without registering, and the first payment may be completed within 10 seconds.

Analysts believe that the convenience of payment means will be conducive to the development of mobile gaming market.