Everyone in transition pains: The Game income decline adjustment has not seen the result

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[summary] The adjustment of game business and the slowdown in development have led to the impact of the most important cash flow of everyone, while the mobile end of revenue in the short term will not be effective, resulting in a decline in corporate revenue and net profit.

Tencent Science and Technology Fan Xiaodong March 19 Report

At the end of last year's CEO Chen (Weibo) launched a new round of strategic adjustment, but from today's fiscal year 2013, the quarterly and the full year of unaudited financial reports, the company is in deep transition, the strategic adjustment has not yet received results.

Everyone's last strategic adjustment of the core content is: no longer blindly promote the development of mobile new products and games, and other business expansion, and Renren is again referred to the core business level of the group, released a new version of mobile clients, positioning in social communication (SMS), business focused on "the" Young user groups, Take young people as the core breakthrough Force mobile social field.

The latest earnings show that Renren's total net revenue for the fourth quarter was $30.7 million, down 29.1% per cent, with Renren's fourth-quarter net revenue of 15.6 million U.S. dollars, down 39.6% from a year earlier, while online advertising revenue in the quarter was 10.2 million U.S. dollars, down 17.9% from a year earlier.

NET game revenue fell year-on-year, mainly because the previous release of the game has entered a mature period, but also the fourth quarter of the game business restructuring expenditure of 3.5 million U.S. dollars; online advertising revenue decline is mainly due to the continued flow of traffic from the PC to the mobile platform and increased competition pressure, The monthly number of independent logged-in users fell from about 56 million in December 2012 to about 45 million in December 2013.

Renren expects the net operating income of the 3721.html ">2014 in the first quarter to fall further, between 23 million and 25 million, down 40% to 45% from a year earlier.

The adjustment of the game business and the slowdown in development have led to the impact of the most important cash flow of everyone, while the mobile-end revenue will not be effective in the short term, resulting in a decline in revenue and net profit for everyone. In the last year, everyone company COO Mrs take over everyone game soon, everyone game has carried out business contraction and layoffs, involving the director, operations, business, technology, design and other different positions.

There is no doubt that this year's important task for everyone is to accelerate the commercialization of the mobile side and continue to expand the revenue generated by the gaming business. After all, after selling the remaining shares of Glutinous rice in the fourth quarter to a one-off 132.7 million dollar gain for Baidu, Chen has no more financial investment or sales of its subsidiaries to earn revenue.