Excellent Uniqlo encounter Cottage site, issued an emergency statement

and Nike, Adidas, like the fate of the rapid elimination of the brand's popularity in China suffered a big wave of the "network official flagship store" wanton attack.

July 3 News, a few days ago, we note that Uniqlo official website issued a statement, said that the discovery of criminals fake Uniqlo network flagship store, the name of the post recruitment of part-time customer service and other false information.

Uniqlo China official website

Thus, some shanzhai, even counterfeit Uniqlo shop still on the internet to confuse, these enterprises are not only cheating consumers, selling Uniqlo's imitation brand merchandise, but also to those who are trying to engage in the electric business industry, the idea of job-seekers.

It is understood that at present, Uniqlo in mainland China's official sales channels only all offline entity stores and online set up Uniqlo official website, Cat flagship store two. In addition, Uniqlo has not been authorized to other electronic business platform and Distribution agents.

For recruitment, Uniqlo also said that the company will not be in any channel to Uniqlo official network flagship store recruitment shop Customer service/shop part-time customer service, and will not use a variety of chat tools to interview candidates, or ask candidates to provide ID number, bank card accounts and other sensitive personal information, The candidate will not be required to install any software.

However, we found through Baidu Search, the network is flooded with various types of UNIQLO online store recruitment notices, including Taobao customer service, network part-time, shopping guide, and even shop brush single staff recruitment information is staggering.

Fake Uniqlo official flagship store online job ads

It is noteworthy that the job location of these recruitment information is scattered throughout the country, and Uniqlo's parent company Fast Sales Trading Co., Ltd. China's actual location in Shanghai. In addition, these so-called "Uniqlo Taobao official flagship store" are very obscure to shield their own contact, but by way of message to attract candidates.

More unique is, if Taobao input "Uniqlo" keyword search, the list of products appear more dazzling: Uniqlo counter with the same paragraph, Uniqlo counter promotions, Uniqlo purchasing, excellent Uniqlo original list ... Obviously, Taobao platform, not because of Uniqlo official status, and forced those original plagiarism, imitation Uniqlo brand, style shops disappeared.

"Although in the search results, Uniqlo Cat's official flagship store is still in the top three, but it does not block the existence of the ' fake ' Uniqlo, even from the fourth position, it appears." "A Uniqlo shop shop assistant told billion power network, since entering the Chinese electricity market, counterfeit Uniqlo behavior on the" simply can't stop.

In fact, not only Uniqlo, including Zara, Muji, H&m and other internationally renowned FMCG brands, in the domestic network sales channels are facing similar encounters.

In June, no printing good products have just settled into the days of the cat, has become a good clothing library, Gap after another into the domestic consumer electric platform for Fast elimination brand; Zara will also become a new member of the cat this fall. But no printing good products of "spoiler" did not because of the entry of the regular army and died down, on the contrary, as always, some businesses in the shop on the home page directly hit the "No printing" words and logos, in order to achieve weeding effect.

In the electric business platform, Uniqlo, Zara, no printing products, such as fast-elimination brands have been spared, were imitation

The picture is a counterfeit shop with no printed goods

The official flagship store of the cat

This is clearly contrary to the theme strategy of the day cat today. In particular, Qiaofeng (Wang Yulei) after the helm of the cat, to encourage international brands and fashion fan, focus on the first line and regional core urban population as the primary goal. "But the flow of the entrance by Taobao firmly control," omnipotent Taobao seems to make the user experience become mixed, become very low. said the person.

The problem is not limited to Taobao and the natural paradox between the cat, in Beijing and the east, when the open platform, to "the same" as the identity of a few imitation card.

"The ultimate dilemma of the open platform is the massive business homogeneity competition is serious, only in the commodity label, style on the use of well-known brand awareness, can quickly superior." "A Down jacket brand business to tell billion power network, international brands for many years to China's local electrical business has always been in the wait-and-see state, which is a very important reason for a formal large number of counterfeit fake brand existence."

In fact, Taobao from beginning to end never give up on the clean-up of fakes, especially belong to Alibaba Group listing imminent.

According to media reports, from the beginning of last year, there is a listing of the intention of Alibaba's crackdown on fakes significantly increased, the implementation of "the most stringent anti-counterfeiting policy in history." Jack Ma, the chairman of Alibaba's board of directors, also admitted that the fake has become the biggest cancer of Alibaba, and said Alibaba's investment in protecting intellectual property rights is "not capped".

However, no corner of the fight for the electric business platform, it seems to be a protracted war.

At present, electricity Shangyo accounted for Uniqlo China's overall sales of 6%. Uniqlo in 2013, cat double A one-day sales of 120 million, a total of more than million merchandise sales, year-on-year growth of more than 500%.

Such outstanding performance, is to inspire more fashion FMCG brand into the field of domestic electric business.

Magnus Olsson, general manager of H&m Greater China, Singapore and Malaysia, said in a media interview that the day cat was like an online shopping bazaar, a portal site. This model is also common in the United States and Europe. For h&m, it is important to focus on the ways in which the brand is offered, and how to stay in touch with the customer, and provide services that exceed expectations.

But at present, whether it is Uniqlo, or h&m, this beautiful vision in the domestic electricity market may be a big discount.