Exposing the story of luxury goods behind China

Perhaps you also know that most of the world's luxury goods are made in China, such as Prada, Fendi, etc. are processed in the domestic finished products returned to foreign companies, after packaging and then to the world for sale, such a toss, the value of the explosion, turned a dozens of times times certainly some, want to understand the story behind the scenes? Let's have a look.

1, domestic and foreign differences in where

Many international brands of clothing, domestic sales and foreign sales in the quality is a difference, the export of products, raw materials are basically imported, and domestic, raw materials in the domestic procurement. So you will find that the same brand in the United States to buy a few times will not be ugly, and bought in the domestic washing one or two times it is difficult to see, this is the difference between the material of clothing.

2, on behalf of the factory more concentrated in Dongguan and other fields

European and American luxury goods in China's factories mainly concentrated in Dongguan and other fields, but the scale is not big.　　Shenzhen, Wenzhou, Hangzhou and other sites are also many factories for these international luxury brands OEM production. They are large or small, or direct orders or "Two-line", or produce finished products or only one process. But there is no doubt that they produce authentic products. such as New York's old luxury brand Ralph Lauren to the Guangdong Dongguan Group's Polo series of orders for a year to reach hundreds of millions of yuan.

"There are many things that are inconvenient to say, because there is no need to tear this piece of paper." It is a common fact that consumers do not have to worry too much. The Director of the alliance said so.

3. Prada Process Outsourcing

2011 Italian luxury brand Prada had a news: will be with another VC fund IDG investment in Prada China luggage Foundry Enterprise "era leather Goods", respectively, for about 20% of its proposed shares. This amounts to an indirect acknowledgement of the fact that Prada has a foundry in mainland China. Leather 1968 was founded in Hong Kong, for a number of European and American luxury brand luggage foundry, with 44 years of history, but the low-key, not known to the outside world. It has worked with the largest customer coach for 13 years, while coach has reached 500 in China.

4, the first coach to start Chinese manufacturing

In 1996, Lew Frankfort took the position of CEO and took over coach and began printing "Made in China".

"We produce in China and send a team of Italian leather craftsmen to teach Chinese workers," said Ian Bickley, Coach's CEO and CEO Ian Bickley in 2006. ”

5. Burberry Relocation Factory in China

Burberry closed the British factory in Wales in 2007 and relocated to China.　　The "British-style luxury brand" moved the production line to Shenzhen, Guangdong, China. According to reports, Burberry in China to produce a price of 60 pounds of lapel sweater, the cost can be reduced from 11 pounds to 4 pounds.

6, Armani in China set up a second-line vice-card production lines

The shop chief of Armani (Giorgio Armani) stores in Beijing's China Trade Center has said that Armani other brands are working in China or producing in China, such as Emporio Arman, Armani Casa, AJ Armanijeans, a/x Armani Exchange, and so on. "Production may be in Wenzhou, Suzhou and other place, but we do not know the specific situation, we have to ask the production side." "It is reported that a few years ago, Armani has chosen to be located in Dongguan, Zhongshan, several generations of industrial and commercial production of their products."

Armani collezioni in Shenzhen Yi Tian Holiday Plaza staff also said that the origin of Armani in more than 10 countries, the design is completed in Italy, the source of raw materials are not the same, processing is completed in China.

7, Zegna fabrics from Zhejiang

Ermenegildo Zegna, who started out as a top-grade fabric, has said that Zhejiang is an important producer of high-grade fabrics for the brand.

8, Ralph Lauren from China

Most of the Ralph Lauren products are produced in China, the annual order can reach hundreds of millions of yuan.

9, Fank and big-name share a workshop

"I understand the production cost of LV, it really only so much." You go to Jiangsu, Zhejiang, Yangtze River Delta, these Chinese manufacturing base workshop to see, you will feel very hopeless. Because this side of the products, there are some luxury brands, with the same fabric, the same cotton, the same workshop, the same workers. "Every customer prudential product CEO Aging has said that, in terms of cost, LV and every customer is similar, the reason for selling high prices, because there are a group of emerging market wealthy class sought after."