Face Meng first to solve the problem is the user stickiness

Absrtact: One night, this is called Face Meng application explodes Red River North and south, countless people's circle of friends are all kinds of cartoon avatar occupation. This is created by the team of the comic book face class application, in the micro-letter power, the user quickly broke through 20 million. Face

Overnight, this is called Face Meng application explosion Red River North and south, countless people's circle of friends are all kinds of cartoon head occupation. This is created by the team of the comic book face class application, in the micro-letter power, the user quickly broke through 20 million.

Face Meng's core function is the user through the facial features splicing, can quickly create belongs to own cartoon image, then shares to the micro-letter, the microblogging and so on social platform. In fact, since the end of December last year, the face has been tepid, but recently in the micro-letter on the sudden outbreak of its development trajectory and the same time the magic diffuse camera, crazy guess. But now you, still can think of the same time of the demon diffuse camera and crazy guess figure?

The author in a previous article on the analysis of the life cycle of entertainment applications, in fact, compared to the magic diffuse camera and crazy guessing pictures, crazy guessing songs and other applications, face Meng life cycle may be more short-lived, many users are downloaded after playing once will not be used again, After all, give yourself a comic head for a few minutes or even a few 10 minutes of things, this brief few 10 minutes of time has put all the functions of the product finished, two times the probability of use is greatly reduced, even if it is to a friend puzzle, the puzzle after the end of no power to continue to use.

So if you want to commercialize, face Meng first to solve is the user sticky problem. In the author's opinion, the user's stickiness can be extended by the following means.

1. Social gene

This is an unavoidable area of application for all entertainment classes, where the red face is largely dependent on the sharing of micro-letters, in other words, the social gene of another application that is red. So if the face is to continue to go red, you have to reuse the micro-faith to share the gene and create your own social gene. For example, hold a jigsaw puzzle, let users to puzzle and share the pictures in the contest to the circle of friends. or develop puzzles to guess celebrities in the application of the game (similar to the crazy guess of the year), or the puzzle between friends guessing celebrity rivalry and so on. A deeper step can prop up some jigsaw, like singing in the inside of the singer, so that these people to publish some lifelike celebrity avatar, and to help those who do not satisfied with their own jigsaw puzzle users to carry out the puzzle, to the talent to drive ordinary users, supplemented by regular activities or competitions to stimulate the user's active degree, This social gene allows the product's lifecycle to be extended.

2. Game Properties

Game attributes are different from entertainment properties, entertainment properties is just an application to attract users of a feature, and the game attributes can enable users to play the game for a long time to retain. What is the greatest value of face sprouting? Is that each person's personalized custom avatar. Personalized avatar for the user's value is very large, after all, is the user's own hard work out of the proud, if you can release a small game to the user's personalized avatar as the game's exclusive Avatar, its fun will definitely attract users. At the same time, users will feel that they are respected in the product, the role of the game is the user in the reality of their own sustenance, their own personalized image of a stronger sense of belonging, but also more attractive to users. Of course, for a small team, the difficulty of development is inevitably too much.

Solve the user's sticky problem, and then look at the commercial face Meng how to go?

1, commercial brand cooperation: in fact, in addition to the app launch when the navigation map advertising, face-Meng props can be used to do brand advertising, face Meng can and well-known brands to cooperate, custom face Meng props in the exclusive brand templates. For example, the release of Nike's exclusive jersey costume props, Nike endorsement of the star's custom props, and even hold a Nike endorsement star Jigsaw Contest, and so on, not only increased the interest of the product, but also for the corporate brand to bring publicity, but also to bring their own commercial interests, is a stone three birds

2, custom avatar-type game transport: In fact, this step in the face of the game properties have been analyzed, game transport is currently a lot of entertainment or social applications to obtain commercial benefits of the best way, micro-letter game platform, Momo "Mo" and other games, and even sing the "Sing Little Flash", Game-by-transport is a lot of application commercialization attempts to test the field. Face Meng If you can publish a user-defined personalized avatar type of game, that personalized avatar is its biggest selling point, and the game's value-added pay, to meet its demand for commercial development. But its existing problem is the previous analysis of technical difficulties, this is not a small team can quickly solve, face Meng can consider and some game developers to cooperate customization, get through the content of both sides, based on face-Meng platform for transport through the game.

3, value-added services: This should be a lot of entertainment applications are unwilling to face the direction, after all, for lack of social attributes of entertainment applications, pay value-added is a very hurtful behavior of the user experience. But this step is not entirely out of the way, in the mobile Internet, the user's personalized purchase rate is far higher than other, which is a lot of social software pay the expression of the reason.

For face Meng, you can try after paying, after the user has customized their own avatar, app can automatically help generate a series of emoticons, so that users can download and share. Of course, in the case of technology allows, can even generate dynamic expression, their own portrait of the exclusive expression of the user is a great attraction, the possibility of payment will be greatly increased. In addition to the exclusive expression, other paid value-added services such as lover-specific templates, value-added dress suits, and so on, value-added services to pay can become a face of the direction of an attempt.

For the use of entertainment such as face-sprouting, the author is generally not very optimistic, fire is the probability of death is too high, but it is the endless use of these applications make mobile Internet circle brilliant, if you can in the fire at the same time release its largest product value and commercial value, For the entire mobile application ecosystem will be a good positive stimulus, but also will enable more entrepreneurs on a wave of investment in this field.