Facebook shows a further increase in the number of ad shows

According to foreign media reports, the market research company comscore data Facebook, in the first quarter of this year, in the display of advertising volume, for the first time surpassed Yahoo and Microsoft, banner ads related to the number of more than any other network distributors.

In the first quarter of 2010, Facebook displayed about 176.3 billion display ads on its website, accounting for 16.2% of total sales, Yahoo and Microsoft, respectively, showing 131.6 billion and 60.2 billion display ads, ComScore said. But this data does not include Yahoo and Microsoft, advertising on other Web sites to display ads, which is the main source of revenue for two companies.

But in terms of income, Facebook has a long way to go to catch up with established rivals such as Yahoo and Microsoft. According to sources, Facebook last year's total revenue of only 500 million U.S. dollars, today is expected to be more than 1 billion U.S. dollars, and Yahoo last year's total revenue of 6.5 billion U.S. dollars, most of it from advertising revenue.

But Facebook is showing more ads as users stay longer on Facebook and browse more pages. Linda Abraham, chief marketing Sanlin Dar Abraham, said the growth also reflected increased demand for small and large advertisers.

Verizon, Toyota and Ford were among the top 25 in Facebook's first-quarter advertising rankings. The three companies have never entered the list before.

The full data of comscore, which will be launched this week, will reflect Facebook's further narrowing of the gap with established Internet advertising companies. Nielsen Company (Nielsen Co.), market research company It noted that Facebook's share of the advertising market in the United States grew to 20% in April, compared with 2% in the last January. Nielsen's data still show Yahoo has the biggest share, with a April market share of 34%, a slight drop from 35% a year earlier. Nielsen and comscore figures do not include ads that Yahoo displays on non-Yahoo sites via ad networks.

A Yahoo spokeswoman declined to comment.

Abraham points out that the data partly reflects Facebook's redesign of a business model that allows it to publish more ads on certain pages. She said Facebook's decision to take back a small portion of the ad that it gave Microsoft in the early part of the year did not hit market share too much. A Facebook spokeswoman said it might have a small impact.

It is not clear whether Facebook's growth means a reduction in sales of rival advertising. "The data for the next few months will explain everything," says Abraham. ”

Facebook's rise will help spur the online advertising market that has begun to rebound. Display ads have shown strong growth – budgets are starting to grow, and technology companies are starting to introduce new methods to measure the effectiveness of image advertising. According to comscore, the total number of ads in the 2010-year quarter reached 1.1 trillion, up from 944 billion in the same period last year.