Facebook to pay for farm games

Beijing time January 26 morning news, according to foreign media reports, according to sources, Facebook will be the earliest this week for virtual farm game Farmville Open "Pay with Facebook" payment services,　　This provides a new way to purchase virtual tractors and seeds for the 75 million monthly active users of the game. Developed by Farmville, a social-gaming developer, the current number of active users has reached 25 million, the most popular game on Facebook.　　This is a big news for the gaming industry, analysts say, but more importantly, the "Pay with Facebook" payment service will be the default payment system for Facebook apps, which will give Facebook a chance to make a big profit.　　Some Facebook executives expect the company's revenue from its payment services to catch up with or exceed its advertising revenues, a big step on the site's goal of doubling revenue. The precise timing of Facebook's opening of the payment service to Farmville is uncertain, but sources say Facebook was scheduled to launch the service last week and is expected to open soon. At present, "Pay with Facebook" has been Zynga's "Pirates of the Caribbean" (Pirates:rule the caribbean!), Playfish's "Restaurant Game" (Restaurant city) and Crowdstar's "　　Happy Aquarium Box "(Happy Aquarium) and other games optional payment method. The source said Facebook plans to charge about 30% of the service charge per transaction to the game developer.　　Industry insiders say the ratio is high, but Zynga and other developers should be willing to accept it because Facebook's popularity will encourage more gamers to start spending money on social games. Facebook's internal analyst predicts that the total market for virtual goods in 2010 will reach $1.6 billion trillion, with a total gaming market of $835 million trillion. In fiscal year 2009, Zynga's revenues were close to $250 million. (Tangfeng)