Facebook's mobile subscribers in both the US and UK markets have grown by nearly 20%

Tencent Science and Technology (Dawn) Beijing time July 18 news, according to foreign media reports, as a move to attract more advertisers, July 17, a senior Facebook, said in June, Facebook in the United States and the United Kingdom, the two major market mobile users, increased by nearly 20%.

Coulles, the regional head of the UK and southern European markets, jamesquarles the statement. He said the U.S. mobile-end monthly active users grew by 18% compared with the same period last year, while the UK grew by 22%.

Coulles says more and more users are visiting Facebook via mobile devices such as smartphones, which will create a new business opportunity, "when people leave home or spend the summer, [the size of the mobile end] lets advertisers rethink the advertising opportunities that Facebook offers." ”

Facebook, which was born in the 2004 "PC Age", is currently undergoing a transformation to adapt to the mobile internet world, featuring smartphones and tablets. Facebook's various transformational initiatives have already been effective. In the first quarter of this year, Facebook's advertising revenue from the mobile end has accounted for 30% of all advertising revenue, and mobile advertising has grown strongly.

But for advertisers, to develop mobile ad opportunities is not easy, they want to learn how to position ads in their desired mobile users, in addition to the current advertisers to invest in mobile advertising spending, and users on the mobile device to stay on the time is not directly proportional.

In the industry's view, Facebook is one of the most successful sites to tap into the "gold mines" of mobile-side advertising.

"When Facebook's mobile users are sticky, when they log in 14 times a day, if advertisers can spread the right information to the right audience, this will see a real marketing effect," said Coulles, senior executive. ”