Fai Yue Tiancheng An Rui: Differentiated competition is the key to the success of the game

News and Technology January 11, 2013 global http://www.aliyun.com/zixun/aggregation/6826.html "> Mobile Games Annual Conference and Channel List Awards ceremony held at Beijing Jing-instrument hotel." This conference revolves around "move, game, channel, rank" This series of keywords launches the discussion, and "How channel for the game Enterprise earns money" as the important topic. During the meeting, Hui Yue Tiancheng CEO An Rui was invited to receive the news and technology interview.

An Rui said, for the game company, the best competition is to jump out of the competition, you have to open up their own unique, where the bright spot, do not think all the bright spots I seize, grab a bit, and then use that point to impress the user, then as a breakthrough opportunity is greater.

[VIDEO] An Rui: Differentiated competition is the key to success

The following is the Jui 铮 CEO interview Record:

Dispatch: Hello everyone dispatch friends! In the 2013 Global mobile games Annual meeting, we are very honored to be invited to the An Rui CEO to accept the news and technology interview, greet the sum of dispatch friends to say hello!

An Rui: Good dispatch friends!

Dispatch: First of all, please introduce us to this company.

An Rui: Our company was founded in 2007, before we have to do stand-alone games, 2007 we formally set up a company to do mobile games. The beginning is to do a very simple WAP online games, and then began to do function on the computer, and then began to do online games on the smart machine, this year is the sixth year, has been operating our fist products "fantasy Three Kingdoms."

Dispatch: That is to say that we now in fact only a game in operation, you can introduce why a net game can support so many years?

An Rui: First, when we choose to do online games, we chose to do a long line of online games, the life cycle to the longest, we have always adopted is NetEase Dahua that set of series to do, round this type of sports games, so its life cycle is relatively long. We've been doing it for three years now, and three years we'll find it hard to work on a game get more users, and then make these users better to cash out, for a long time, for the development of the company, especially for us this kind of grassroots entrepreneurial company is very important, because after all, the start of our start-up funds is not so much. Therefore, we must accumulate, accumulate the user, accumulate the cash flow, only then bigger, completes this kind of possibility.

Dispatch: In fact, from the second half of last year, the emergence of Android game, in fact, many of the previous companies have not played the game began to enter the industry, you think from your company perspective, especially grassroots companies, is not facing a lot of competition pressure?

An Rui: Yes, there are competitive pressures, but I find it very interesting that they are going the wrong way. In fact, there are many barriers in mobile games, not only the barriers above the product, the operation of the above barriers, channels above the barriers. For example, in fact, when we go from the end of the game to do PC games and mobile phone games you have to do subtraction, do subtraction is difficult, but it is easy to add. Our game just started is very simple, the user while playing, we will be based on the needs of users to add things, these things are very necessary for users, for our long-term operation is very helpful, we also seize the user favorite game point and favorite point of play, we catch anything is no problem.

But there are a lot of competitors who will be able to get into the market, and they will bring the experience of gaming on other platforms, whether it's a trip or a page tour, but these experiences often need to be validated on the mobile platform. In addition to the mobile phone platform there is a lot of diversity, it is not like a PC can open any link, play any game. At present our whole Chinese phone, though Androcheng long and fast, but there are some low-end function machine users, as well as the low-end of the large number of Android users, these users need our products to be able to cover them, on all platforms and channels, we will play their greatest value, this is our way of survival.

Of course, the most important point is the brand, we are in the long-term operation of products, the most emphasis is the brand, customer loyalty. So, we're in function Phone, on the WAP accumulation of users, we found that this year, especially in the second half of the very good transfer to the Androping stage, continue to play our game, continue to be our pay users, so in a period of time we will not be particularly worried about the pressure of our competitors.

Dispatch: In fact, you just talked about so much, I can understand you as an entrepreneurial company faced with a lot of competitive pressure, maybe we found their own way. In fact, many companies, as you just said, have gone a lot of wrong way. What advice do you have for these companies? What should they choose in the future?

An Rui: For the game company, in fact, I say today is best differentiated competition, when you find that there is a successful product in the market you want to copy, you want to copy it, how to imitate it, but must have your own bright spot, to go beyond it. The best competition is to jump out of the competition, you have to open up their own unique, where the bright spot, do not want to all the bright spots I seize, seize a point, and then use that point to impress the user, as a breakthrough opportunity will be greater.