Famous Footwear brand Daphne was exposed to layoffs nationwide

"Caijing (blog, Weibo) comprehensive report"

According to the 21st Century Economic report, recently, well-known footwear brand Daphne was exposed to layoffs nationwide, including the electric business sector is the hardest hit, the original electrical business sector commodity director, supply chain supervisor and sales director of the three major heads were also cut.

"From November 2011, after the departure of the general manager of Daphne's original electric business department, the Electric Business department has been in the situation where no one has the overall responsibility," the insider said.

Talk about the Electric Business Department management exchange transfusion, Daphne said there is a change in personnel. "The three successor's successors are already in place, and the previously reported" unattended "situation in the media was inaccurate. This position has always been performed by the vice president of other departments. "About the electric dealer this piece, three months ago the new director is in place, soon the electric Business department vice president will be in place, the candidate has been identified." At the same time also continue to introduce suitable for enterprises of the electrical business talent. This business is in an orderly manner, saying that there is no basis for giving up, electricity business is one of our future priorities. ”

For the market rumors of Daphne electricity business development is weak, the department may be called off, Daphne public relations director said: "As part of the organizational structure optimization and adjustment plan, the company for some job optimization adjustment, the overall impact of the total number of employees about 0.7%." This ratio is not a layoff, but a staff optimization and job adjustment. ”

Industry for apparel and footwear retail enterprises wading channels have been different views. The number of Taobao 3C industry operations Manager Long in its micro-blog will be blunt: "and Daphne cooperation, feel their electrical business has not had a certain strategic height, the market reaction is slow, the process is complex, and the hundred Li Electric business is not a level." ”

According to the 2012.5 Annual report published by Daphne International (00210.HK), the company's turnover in the first half amounted to HK $5.08 billion, an increase of 28.9% per cent, and a 3.083 billion per cent increase in gross margin of 27.8%. Compared to the steady growth of performance, the electric business has been tepid, not much improvement. The company's more than 5,000 stores nationwide last year had a turnover of HK $8.57 billion, while E-commerce revenues were less than 5% of total turnover.