Fascination: An alternative breakthrough for a game player platform

Article | Shen Lingli "in fascination, the most valuable is the human." And the media is just obsessed with a certain stage of the look. "Fascinated founder Chen said. February 2014, fascinated by the announcement of the Fosun Group under the brothers capital of the investment, blue-chi venture to chase the 130 million yuan in the B-round investments. Subsequently, the fascination entered the rapid expansion phase. Recently, Chen has opened a 9-hour meeting, talking to employees, and developing personal development plans within the company based on personal development intentions. In contrast, in 2012, the fascinating team experienced a layoff. That was within a period of time after getting a round of financing, and a team that had less than 40 people had been cut in half. Chen himself sold two sets of houses. Chen that the fascinating breakthrough comes from a fascinating wiki. This is the most fascinating product module, similar to the foreign wikia--the latter is a derivative of the Wikipedia in the game, entertainment and other industries in the profitability of the product. Unlike Wikipedia, Wikia is organized in the form of theme posts, highly interactive, with content in addition to graphics and text, as well as tools such as data sequencing, where senior fans can participate in creative content under different themes. Since 2013, fascinated wikis have brought fascination into the fast lane of development. Accidentally launched the game Wiki Chen is the Chinese game industry's first generation of professional managers. Fascinated by the game, he gave up his job as a surgeon to the gaming industry, and for more than 10 years he had been a senior executive in the Guangtong, EA China, and other companies. In the 2011, Chen chose to start his own business in the most familiar gaming industry. This time the game industry and he entered a decade ago is very different: the lack of products, as long as a very presentable products can catch customers. Chen realized that the industry's technical barriers are getting lower, the industry will accelerate the balance of the user, the flow of collation and supply will become more and more promising. How do you do traffic pooling? Chen thought of his own experience-from interest. "The game industry is an interest-led industry where players choose by interest, and the player's point of interest is very diverse and fragmented, which in turn creates a high demand for content, considering the way in which content is created and produced." "Chen said. Fascination has been trying to find a way for users to aggregate their interests from the outset. What does interest carry through? Essentially, it's content, video, text, etc. So, how to produce content, become fascinated for a long time to explore the core issues. With the development of social new media and video sites, the player community has risen. Chen is also aware of the player's power to interact, but he has little faith in how big the force is. Fascinated by the first product is a "fascinating net", the platform is largely followed by the traditional media by editing the content of the way, but the addition of players to interact with the link, such as comments, voting and so on. Until the beginning of the 2013, a player user's behavior gave Chen great confidence. At that time, Japan has a very popular game "Animal Sen", because there is no official channel to release the game phaseThe information, the game itself is not Chinese, so the domestic players look up information, communication is very inconvenient. Fascinated by the network built a "animal sen" player group, inside a student in Japan to their own "Animal sen" Japanese version of the manual page, the photo sent to the fascinated staff, fascinated by a page of translation finishing. As of now, this is the most complete Chinese version of the "Animal sen" description. Stumbled, which became fascinated by the first game Wiki. A similar example gave Chen a shot of cardiac arrest. When he saw Wikia's product model in 2013, he was hit all of a sudden. He realized that players become content creators, has become a trend, users based on interest to produce content, organize content, and then more users to absorb in, people and content of these two lines intertwined will spiral up and grow. Obsession simply makes it easier and smarter for users to produce and get content. The knowledge of content operation "Many people think that in the Wikia mode is run in the 80/20 rule, that is, only 20% of users are content contributors, the other 80% users are content readers." In fact, it is 1%--and sometimes even less-people who drive the 99%. "Chen said. The first question before him is why are the 1% key players obsessed? In fact, the fascinating wiki competitor is not just another game media, but also a gaming community, social media platform and video site. The core players show themselves through video, social sharing, and more players learn game techniques and participate in game discussions by reading them. The fascinating approach is to first let content sharing become more appropriate for gaming, more convenient and quicker. That is, the cost of contributing content to the user is minimized and the threshold is consciously lowered. To this end, especially for the mobile end of the content input method, fascinated to develop some content to share new features, such as the user can only fill in the input box content, time-consuming and laborious, now even submit one or two data can be shared. "Over the past 1.5, a hundred thousand of players have been involved in the construction of a fascinating wiki," he said. "Chen said. But a lot of content is not enough. What exactly is the content that only a third party content platform can provide, and what is desperately needed by the player? The dependence of the player is more focused on some special convenience than on the game information. "(this) also need to further product, not Harting content to the user side of a pack (can achieve)." "Chen said. The so-called "product", is the user generated content Data System comb, the original game content data into an independent tool products. Fascinated by the player to share the content of the game to refine packaging, in the form of cards made Plug-ins presented to the player. This plugin will include, for example, card comparisons, card growth, lineup comparisons, and so on. Fascination now has a huge library of game Plug-ins. The depth of Chen's obsession with wikis is more than that. "Wiki interest groups are a foundation on which something interesting must grow." Through aAdvanced content production mode and operation mode, put more users of common interest in the obsession, such a mode of production, we have proven in the field of hand travel, in the future will be more traffic, more user groups, more social areas to go, such as anime, film and television and other pan-cultural fields. "Chen said.