Fei Knangla: Mobile game Operations win in the platform and Channel cooperation

December 2012 from 20 to 21st, the "2012http://www.aliyun.com/zixun/aggregation/6826.html" > Mobile gaming Conference (Game Congress) was held in Chengdu. In the "platform and Channel big change" as the theme of the Summit Forum link, Liu Fei nine days, CEO Knangla said: "2013 channels and platform" to become the main theme, Fei positioning to do the best mobile phone game publishers, focus on doing 3-5 quality games, and the vast platform to cooperate and win the channel, Operation Service and player community become the core competitiveness. ”

Liu Fei nine days CEO Knangla (Speed network with map)

2012, mobile games with the rapid development of smart mobile devices to grow rapidly and popular, mobile gaming behind the attractive potential market and value, but many third-party markets, channels, or platform in the rush to rob traffic when the neglect of how to cash out. In this, Liu Fei nine days, CEO Knangla said: "Today's channel is very dispersed, especially on the Androping platform, it is difficult to say which one is a single big, absolute leader. This is the best time for all developers, because this time the channel is decentralized, making the game really become the content of the king. ”

Mobile gaming platforms and channels face unstoppable big changes. Knangla that for mobile gaming platforms the first thought of the word "cooperation", this is the better partnership that today's distribution channel brings, and in this sense, every publisher, it may have a competitive edge on contending quality CP, but once contending, it's more of a partnership. "We're helping game developers polish their products, help him to shop the channels of these games, in this sense, next year's hand tour market will have a lot of good games, can not be Fei Liu, Fei is also in the promotion, he believes that this is the 2013 a new business model, a new theme.

It should be said that the entire Internet industry, entrepreneurs to increase the company are doing the so-called platform, Channel, this is a fact, next year's shuffle is inevitable, but in the process of shuffling, the core is that you have to find their own value positioning and innovation. Facing the challenge of competition, Knangla said: "We are to do a good job for these services, service is the future." ”

In addition, Knangla also said in detail: "Today Fei do the so-called distribution, is to provide mobile gaming developers, from the early marketing to the promotion of the channel, as a result of the online after the new operation, even including the game of customers, these four aspects of the core services." He stressed that as a platform, the principle of service for developers is, "one centimeter wide, one kilometer deep", I only agent three to five games next year. The game publicity to do fine, do in place, the real help developers to make more money.

So for the Tencent game, 360 games, such as the competitive pressure of the industry boss, Knangla said, we are like a paving, help him to pave the channels of these games, we are more hope to cooperate, I have with Tencent and other enterprises to establish a better cooperative relationship, "if the FEI-polished very good circumstances, The FEI Liu actually helps these platforms to make money.