Fei Niu net received 500 million increase in fat-run

Abstract: In the recent Kawabata Investment (China) Co., Ltd. (that is, RT-fat), its consumer electric Power Company announced the launch of fresh business, the Flying Cattle network will also be the big run-hair parent companies Sunart Retail Group 500 million of the increase in capital to ensure its follow-up development. According to the Flying Ox net

In the not long time Kawabata investment (China) Co., Ltd. (that is, RT-fat), its consumer electric Power Company announced the launch of fresh business, the Flying Cattle network will also be the big run-hair parent companies Sunart Retail Group 500 million of the increase in capital to ensure its follow-up development.

According to the latest planning of the Flying Cattle network, 2015 will be the fresh distribution range from Shanghai to the Flying Cattle network currently covered by the river, Zhejiang, Shanghai and Anhui all areas, and in September 2015 after the Flying Cattle network to cover the whole country, including fresh, and the above increase of 500 million yuan is also to provide funding for these operations preparation.

RT-Mart in 2013 to 80.7 billion yuan sales scale in China's fourth-strongest chain, ranked in Walmart and Carrefour before the current number of stores for more than 290. January 2014 officially launched the Online Flying Cattle network business.

According to the data provided by the Flying Cattle network, the current Flying Cattle Network SKU (inventory in and out of measurement units) is 150,000, customer unit price of 180 yuan, 2014 sales of more than 200 million yuan.

Flying Cattle Network Marketing senior public relations manager Wande to the interface of journalists, from December 27 fresh online After a short period of 4 days, flying cattle net fresh orders increased 3 times times, close to the Beijing-east on the line 3 months fresh orders, but the number of specific orders it declined to disclose.

In the home of the Flying cattle net, "trial operation of the word" no mail "impressively in the eye, according to Wande, fresh trial operation of the time period may be next March, the distribution range is in addition to Chongming Island of the entire Shanghai, which in the 10 metropolitan area can be achieved on the day of delivery of orders, and such as Jinshan, Fengxian, Suburbs such as Qingpu can be served before 9 o'clock in the morning the next day.

This is much more than the same music that is doing online business in Shanghai. China Resources has been acquired by the British retailer Tesco Tesco in June 2013 on the line of its electric business e-Tesco, relying on its Shanghai, 24 Tesco stores in the fresh distribution, the merchandise includes tens of thousands of fruits and vegetables, food, daily necessities, etc., the use of three-compartment temperature control trucks to complete distribution.

Although in e Tesco later will be extended distribution range, still does not cover the entire range of Shanghai, the day under the single, the fastest only the next day delivery, there are 8 yuan distribution costs. E le buy customer service said, because online orders only by Tesco Shanghai Xinzhuang Shop Unified issued, so poor delivery, bulky items can not be distributed.

Also take fresh products at low temperature distribution of the flying cattle network from the outset to launch a free shipping services, in Wande view, this is to be from other fresh electricity dealers there to attract passenger flow.

Flying cattle network with the big run hair stores to share the supply chain and merchandise, this is the vertical fresh electricity dealers do not have the advantage. Based on the raw and high consumption of the non-standard characteristics, compared to the current domestic fresh electricity quotient of fruit and vegetables up to 30% of the loss rate, flying cattle nets can be discounted through the line store sales promotions, timely out of the fresh, can reduce the loss to less than 10%, at the same time, Large-run production of fresh products high rotation rate makes flying cattle net fresh products do not have a backlog of inventory, so consumers will not receive new products.

Wande said that the flight of cattle nets in order to meet the previous flying cattle network has a source of fresh demand, on the other hand, in order to release those more high-end, the pursuit of quality of fresh buyers, especially those who have a higher purchasing power but have not formed a reliance on the electricity business consumers.

But flying cattle network will also face traffic problems, after the big run hair chairman Huangmingtong in the media interview revealed that each customer's acquisition costs about 100 yuan.

In order to drainage, online less than a year of flying cattle Network has repeatedly challenged the mainstream electric, in early April 2014, the Flying Cattle network in flagrant challenge 1th store launched the "biggest Face project in history (mask)", with Low-cost strategy to win more attention, and then in the double Xi. Double second network promotion Indosasa also tried to give the flying cattle network and physical store drainage. In this year's double 12 activities, flying cattle nets to "virtual cat fake dog unreliable, bare price is cow!" The theme of Shanghai's major subway stations in the vicinity of the launch of naked men naked naked price marketing campaign.