Another year, "Double 11" will come, many consumers said themselves in the "double 11" low price temptation under the difficulty of self-control, and many consumers have participated in a number of large-scale "promotional" activities of the electric dealers found themselves deceived.
Before the rise of the electric business, the entity store stores are keen on discounting activities to attract consumers, electric dealers will promote the Internet is to facilitate consumers, but also the physical store promotion in the "deception" copy. When consumers fall into these traps, they do not enjoy the benefits of promotion.
Today we take stock of a few "double 11" shopping has to prevent the trap. For those who like online shopping or are trying to try the "chop hands" to play a dose of prevention needles.
1. Commodity "rise first and then drop"
In the early 11.11, the price will be raised, and then through discounts, promotions, coupons and other activities to lure consumers to buy. This is the most commonly used method of sales promotion, in fact, this aspect has been widely used in the previous physical store publicity, after packaging can really attract the attention of consumers, it is not taboo to say that this approach is full of a variety of electrical business Shopping Festival, the reason is simple: easy + good.
Cheat tips: "Distance from the ' Double 11 ' is still a few days, want to buy items can be collected first, such as Double 11 that day to see if the price." Moreover, if you have the conditions, you can go to the mall to explore a wind, let the heart bottom.
2. Clothing goods appear the odds of old money is big
Clothing anti-season promotions, the use of consumer clothing production time period does not care about the psychological clearance processing, in the promotion of ultra-low prices to attract consumers to buy, in fact, in order to empty their own inventory. Fortunately, this way will not cause too much loss to consumers, at most, not to save money.
Cheat tips: Since it is 11.11 shopping, in order to save money, saving less than the choice of other time period to buy. For electronic products such as production batches, the age of more sensitive products, must be in the purchase before the model and so on; if it is clothing can go to the physical store to see whether the popular paragraph in the decision, there is a purpose to avoid this trap.
3. Business sentiment earn enough, "special" is out of stock very pit dad
To ultra-low prices to entice consumers to buy, and then to no goods as a pretext to do not lose money, this can be seen as a business hype gimmick, the purpose is to consumers through a certain "low-cost" products to attract their own shops, soliciting popularity. If you are negotiating with a service person, you will often get recommendations from other products, which, while propaganda, have already caused deception to consumers.
Cheat tips: Deal with the second recruit, only to minimize the waste of time, in the selection of good products more than the collection of several stores, in the promotion of comparison and then the order.
4. The second kill form is not reliable
For now, the second kill this form can indeed attract a part of the eye, but think of seconds off it is difficult to the sky. Some unscrupulous businesses release the second kill information will be in the background to operate themselves, the second kill products to buy their own, to the user to take the illusion of taking out; even if the merchant to provide the honest second to kill the goods, the cattle will also use seconds to kill the software to constantly refresh the link caused the network congestion at the same time. So, second kill looks beautiful, just looks.
Cheat tips: About seconds kill here and there is no perfect method of identification, only a number of actual combat experience with you to discuss. Second kill activity if it's just one or two products then you don't have to think about it, basically businessmen have the sincerity of the second kill activities will come up with a certain number out; second kill in the process if there is a network of suspended animation do not rush to refresh the Web page, waiting for some time to see perhaps a miracle; Finally, you'd better have an invincible network.
5. Fake "customer service" calls for a refund
Consumer deceived real case: "' Double 11 ' the day after the successful payment received fake Taobao customer service phone call, said payment system out of the question, need to refund to the buyer." ”
Cheat Tips: Encounter This situation first open Taobao and sellers confirm.
6. "Express" change "slow Pass"
When the "Double 11" meets APEC, I am afraid that no one can do without delay. Although the express delivery business is ready for 11.11, but the vast number of goods can not be the same time transport, change "slow" also belong to helplessness.
Cheat tips: The most fundamental means of prevention is to stagger that peak period, before we also said that not all products will have huge concessions, in the consumer survey after a good choice to stagger peak shot (best shot in advance), so you can avoid the peak of express delivery; If there is really an affordable item that needs to be purchased in the rush hour, the user will remember to select the designated courier with the customer service consultation.
"Double 11" promotional activities for the vast number of users is indeed the gospel, but I hope that everyone in shopping can also put a positive attitude. If you just want to take advantage of the day, it is likely to fall into the business trap. In addition, "double 11" this shopping festival, but also hope to host the platform can strengthen the supervision and safeguard consumer rights and interests.