FM3.0 Times--When the radio meets the mobile internet

Inadvertently, the original as a broadcast loyal listeners has been 17 years, not very old, but the more nostalgic, in the mobile internet era, the promotion of destructive innovation and I have a nostalgic feelings of my enemies are also friends of the contradictions, has accompanied me 17 years of broadcasting ecology, seems to be experiencing such a change and evolution. Broadcasting products, it has been, now and even later what is it? (Note: Today I talk about the broadcast products mainly for those traditional FM or AM radio original content still accounted for a considerable proportion of products, some names with "FM" actually content is pure music products such as watercress FM, jing.fm, etc.) are not included in the discussion. ）

I remember the first time I got a Desheng radio in primary school, so almost every day is listening to the voice of China (at that time also called the National radio) of the "News Tide" and "thousands of night" to sleep, the morning will open the radio to wake up the brain again, at that time my home has no network, I was holding a small radio in a fixed time to listen to some radio programs, those years, simple and happy, almost until my high school graduation, should be the FM1.0 era. And then, I had my first notebook, it didn't take long for the family to pull broadband, but it didn't diminish my enthusiasm for listening to the radio program, just when the Desheng radio was barely open, which is when I contacted a PC-side product called a Tornado network radio, a product I still use, It can be said that in the function and stability is almost as good as ever, with the popularity of smartphones, tornadoes and timely launch of the various intelligent Terminal app, performance is as always inherited. As for so many years old users, I installed the first time the product, so I seem to be able to hear all over the world everywhere I want to hear the radio, and taste, it seems to me this old broadcast listen to friends familiar feeling, that period of years is the Internet to bring the FM2.0 era. But gradually, I found that the Tornado app on my phone has been turned on less and more, instead of Dragonfly FM, Litchi FM, Himalaya Shuwang These Up-and-comer, although in my eyes Dragonfly FM and the latter two are still slightly different, because Dragonfly FM still retains the traditional station entrance and the other two not, But they are still in the same generation as a whole, and I realize that the FM3.0 era is coming.

FM1.0 times, the FM2.0 era and the FM3.0 era of products, both vertical and horizontal are caused by contrast and thinking:

One, from the product ecology and the thinking angle

FM1.0 times will not say, limited to technology, infrastructure and use of the scene, it seems only in the hardware modelling, technology, performance on some articles, the right to speak also in the output of the system inside the radio hands. The second-generation Tornado's multi-platform products should be said to be a breakthrough, breaking the many drawbacks of the physical environment, relying on outstanding performance and integration capabilities, indeed swept a considerable period of time, but from now on, it really missed the Internet to bring another opportunity for innovation.

First, the tornado is a centralized system of the form, although it integrates most of the radio, but the content is still one-way conduction, the phone is only based on the PC side of the simple function of moving, and now the interactive form of the Internet is significantly lagging behind, Does not have Litchi FM and Dragonfly FM comments on the point of praise and relatively rich custom settings. This seems to be the point of the innovator's dilemma: "Innovators are the hardest to see next innovation."

Secondly, the contents of the tornado are all radio output, basically has not done any processing and the reorganization, compared with this, the Dragonfly FM, the Litchi FM this kind of product not only in the content classification to break the original radio classification way, the improvement becomes according to the content Community classification, also encourages the grassroots from the media radio production and the content production, These two modes of innovation not only achieve the content and user segmentation, but also promote the Internet content sold out, to the center of the long tail advantage, in addition, Dragonfly FM, Litchi FM Such products also add a large number of transformed network and TV program content, enrich the content of the ecology.

Moreover, tornadoes are more like a single functional product, and the third generation of social elements to better play the mobile internet, anytime and anywhere advantage, the use of mobile phones increasingly rich sensors to enhance their ability to collect multidimensional data, for subsequent content improvement and accurate push provides a foundation. For example, Dragonfly FM and Litchi FM list the list and show the number of listeners according to user behavior data.

Finally, third-generation products seem to be born with a cloud-ecological gene, tornadoes are more like a product to meet a demand, and the third generation of products is user-centric and design, basically has a personal homepage, in addition to meet the rigid requirements, but also want to customize his/her own needs for the user, This requires collecting user preferences first, so you can see that the third generation of products will spare no effort to guide the new user after the landing of the content, and the landing Behavior and guide users to use existing channels such as QQ account, Micro Bo, micro-letter account and so on to landing, to enhance landing Roi at the same time to complete the synchronized layout of the

Of course, the third generation of open product shape design will also bring many problems. For example, by encouraging the grassroots from the brutal growth of the media, there will inevitably be a lot of poor quality content, resulting in ecological chaos. Himalaya Shuwang similar to the "Miss sister" such a special topic can not help but let me think of yy voice inside those bad pastime, this aspect Dragonfly FM do a good job, in the open while also in the content of supervision relatively cautious. But overall, how to regulate and refine the content, like the quality of the response to the content of the present, is the third generation of broadcasting products facing the problem, for this kind of innovation brought about the barbaric growth, I just want to say, and analysis.

Second, from the perspective of product interaction & Design

If the Tornado PC-side and web-side products were barely qualified in that era, its mobile end of the interactive design, even if failed, more than 10 years of interactive design has almost not changed, ugly details of the outline, the wooden icon, clumsy typography and the lack of aesthetic colors are so Shong, I'm really worried about being a user for so many years.

So from the horizontal comparison of the three products I mentioned FM3.0, I think that Dragonfly FM and Litchi FM will have a slight upper hand.

Of course, the Dragonfly FM V4.3 before the version than the present ugly several times, messy and no texture, but now almost to a large extent imitate I like a music application Lavaradio, better inherited the ios7 of the flat, and carried out a rich, such as the playback interface before and after the scroll through the title up and down to switch.

The interactive design of Litchi FM is logical and concise, elegant color, physical and chemical texture outstanding, the main interface of the analog screen design and push button to guide the user interaction feelings, all highlight the taste, as if in the prevalence of SLR cameras today, someone took out the Lycra leisurely, with the film and mechanical spring sound, In the crowd to the blind pursuit of fashion of the people euphemistically sarcastic ...

I think the object and flat is not good or bad, as long as the matching with their own positioning and to achieve the ultimate in detail, are top grade.

Himalaya Shuwang is still an excellent application in the General app, in contrast, the content is slightly cluttered, this situation is particularly serious before the V2.0 version, the main interface of the upper and lower half of the distribution color is very uncoordinated, now slightly improved but still did not get the essence of improvement, due to the user's own content upload pictures (such as Avatar, Content background, mapping, etc.) can not be strictly regulated, resulting in uneven graphics and text quality affect the interface beautiful and harmonious, and WP8 's Metro interface Home content provider can not unify the icon style caused by the messy effect similar.

In fact, if you jump out of broadcast applications, the interaction and design of pure music applications is better than broadcast applications, such as the Lavaradio just mentioned, There are jing.fm and Watercress FM and so on, regardless of the flat and fitting is the leader in interactive design, I think if those FM products have feelings, they must be in the open to solve the opening of the content and interface problems, in the filtering of outstanding content colleagues, so that product interaction tends to be harmonious.

Third, from the business model and the flow of liquidity to see

Tornado products, in addition to SMD advertising, user sponsorship and can not verify the availability of radio traffic distribution revenue, it seems to see no other profit points. And the third generation of products from the user-centric design framework, it seems that in the latter part of the profit and flow of the current change has a natural advantage and preparation.

First, the open architecture fosters the savage growth of users and content, provide the conditions for rapid flow reserve; Secondly, the content by type and preference of the subdivision, for the advertising precision to provide a strong basis for the precise change; again, out of the system within the radio control, a variety of commercial media and organizations from the organization to provide a large number of business cooperation and profit-sharing model; The ultimate wealth of operations is the user and user data, out of the existing only around the broadcast advertising pattern, social networking, electrical business, cultural creation, such as many vertical areas of deep digging is the business model and the last two generations of products compared to the largest kill device.

As an ordinary broadcast listener, in fact, my favorite is still a hint of traditional feelings of tenderness, brew a cup of tea, a lazy afternoon, have more a little bit of content selection and nutrition, as a user, sincerely do not want like a tornado such products like the previous thousands of listening, in the completion of the PC era breakout, Was shot dead on the Internet or on the beach of mobile internet ...

[This article from the reader's submission, does not represent 36 Krypton stand]