Focus on the needs of users in mobile internet

Mobile Internet is always not lack of people's attention, and never lack of news, and the myth of entrepreneurial success in the circle will quickly become the focus of the eyes of the most. Facebook has spent a lot of money buying a photo-sharing provider, Instagram, which is an uproar in the industry, and it's a stimulant for countless mobile app developers who are hard at work and survive. So what is Instagram's winning weapon? And who will be the next Instagram?

Instagram

This is a picture-reading era of mobile internet legends

The story should start with 13 people, 3 years, 1 billion dollars.

Instagram, a small company with only 13 employees and a focus on "mobile picture sharing" apps, has been able to be bought by Facebook at 1 billion dollars, only three or four years after its inception. There is no suspense, no gimmicks, and some just make people speechless.

The news, the countless people began to re-examine Instagram, pay attention to its past and present life.

The story comes from two young people who have a common entrepreneurial dream. Hit's original idea was a location-based location-sharing service, but in the development process, they found that too much functionality would lose focus, so they decided to leave only picture-editing and picture-sharing features, so we saw the Instagram today. People use it to take pictures at any time and use the filter beautification feature of this app to edit the images and then share a key with multiple social platforms such as Facebook, Twitter, Flickr and Sina Weibo.

The app, which initially ran on the iphone for a week, that has 100,000 users, and in the following 3 months, the application of the download is an explosion of growth, the number of users reached 1 million, and then 1.5 months, the download volume doubled, to an alarming 2 million; As of April 2012, the number of Instagram users has far exceeded 30 million.

From the obscurity of small companies to the huge social platforms, Instagram's success may have many factors, including one of its founders Systrom good relationships and the proper entrepreneurial environment in San Francisco. These are the only things we can do to explore the Instagram of a good user experience.

Simplify the complex

Scenario design is the trick of success

Bo, a senior Internet critic, said: "Instagram is successful because it is constantly adapting to the needs of users," eventually simplifying the product for fun photo sharing and concentrating on making the product simple.

Simplicity is synonymous with Instagram.

Landing on Instagram's official page, you'll see the same simple content as its app, and you won't even see the user registration settings except for the client download prompts. It turns out that the easiest way to do this is to be the user's first choice, because a simple design is much easier than a complex application. The user's threshold of use has become almost impossible under the premise of simplicity. You only need to open the app, take photos, input information, upload, share. It is also because of the downright simplicity that Instagram spreads rapidly and accumulates astonishing amounts of users in a very short time.

Mobile applications in the product design, many developers most often make the mistake is to increase the number of users may use the function, too all-inclusive but let the user confused, the program in the end what kind of scene to use. Have had firsthand experience of Pudding Net CEO lei that: "The scene design, the solution user actual demand or the latent demand is the application development core value." ”

Lei is responsible for the pudding love life positioning is Life Entertainment assistant, they want users here to find food, entertainment and other useful information. Initially, Lei's team took it for granted that the user should open the app whenever necessary. But the reality is, users only go to the cinema to see movies, to eat in the restaurant will think of the mobile phone to find relevant applications. So they began to understand the importance of the scene design. April 2011 Pudding Love life Split a few separate products-pudding coupons, pudding movies and so on. After the break-up, the "Pudding coupon" iphone version on the line, 16 hours on the top of the App Store life category ranked first, the second day to occupy the second of China's total list, defeating many heavyweight applications.

Attention to the scene of the design so much more than Instagram, also more than pudding net. The recent popular "You Draw Me guess" is also a successful example. Since February 2012 on the line, the game in just 6 weeks to download a breakthrough 30 million times, active users more than 10 million, in the Apple and Androping platform, "drawsomething" sitting charges and free 4 download champion. This is the madness that app never had. The root of this is nothing more than a simple game concept, understandable game content, and perfect integration with social networking.

Accurate positioning

User demand is the core of value

"The most important thing for innovation companies is to define a clear and interesting user scenario from the start." "When it comes to the importance of scenario design," said CEO Rochuan. Li Dan, director of China Telecom's space industry chain, said "too many people now consider trends, scale, business models and ignore the product experience".

Mobile developers are always looking for a variety of objective reasons for their own applications, such as user habits need to be nurtured, bandwidth problems are constraints bottlenecks, smartphone penetration rate is still low, homogenization of the application of flooding and so on. But ask yourself, what is your starting point at the start of the venture? Is it a popular trend or a copy of a successful case? Is it to consider the profit model or to consider financing difficult? The user needs? These are probably just the words that many people talk about. In fact, really from the user needs to start not just say so simple, China also has a lot of similar Instagram applications, but most of them are miscellaneous and not fine homogeneity of products, no one is expected.

So it's time to lose the false of the mobile Internet. If the mobile application developer really can start from the user experience, the user needs, the painstaking thinking, what can you do for the user. Perhaps the next envy is you.