2014 China Network retail industry top Ten Key words

2014 is the electricity Shang, this year the domestic electric power trader ushered in the history biggest "the market year"--Jingdong and Alibaba successively listed, "Double 11" to create more than the expected turnover of 57.1 billion yuan, cross-border electricity dealers in particular, cross-border imports of electricity dealers emerging, mobile electric business explosion, micro-business emergence, ... In the coming 2014, the electrical business gradually matured. Keyword one: May 16, the listing of the United States excellent products listed on the NYSE, May 22, Beijing-east on the Nasdaq listing. September 19, Alibaba listed on the NYSE, financing 25 billion of billions of dollars to achieve the world's largest IPO. According to the China Electronic Commerce Research Center (100EC. CN) monitoring data show that as of 2014 Q3 and Ali have accounted for the domestic network retail market share of 80%. So far, China's electricity business has attracted a new era, but also marks the domestic retail business pattern has been set. According to China's E-commerce Research Center monitoring data show that 2014 China's Internet financing nearly 40 billion U.S. dollars, of which the electricity business in the first place. Hot Index: ★★★★★ analyst Comments: Beijing East and Alibaba landed in the U.S. capital markets, the world's capital markets shocked. But the days of the second-tier electric dealers are getting worse. It remains to be seen how the big electric dealers of the 2015 will be able to keep up with what the second tier of electric dealers can do. Key words two: marriage in the January 27, Suning wholly-owned purchase of domestic group purchase site full network, and integration for the SU Ning local life division; March 10, Tencent Beijing-East strategic cooperation, Tencent will be its Pat Consumer-to-consumer, QQ Network shopping and other business transfer to Jingdong, and to 215 million U.S. dollars to acquire 350 million shares of Beijing east, accounting for 15% Shares. August 29, Wanda, Baidu, Tencent announced the joint investment of 20 billion in Hong Kong to set up a Wanda electrical business. The 2014 is a year of cooperation between the electric dealers, and the case of mutual advantage, further seize the market resources. Hot Index: ★★★★ analyst Comments: "There is no permanent enemy but eternal interests." The electric business enterprises in China are gradually maturing, but there are many uncertain factors. But the recent two-year financing tide, "enclosure movement", "holding group heating" and the rapid rise and fall of various models, it is worthwhile to think. Whether it is ' all-inclusive ' or ' small and beautiful ', whether or not the electricity trader succeeds depends on whether the consumer approves of the business model and whether it is sustainable or not. Key words three: Double 11 World War 2014 double 11 before Ali played double 11 trademark war, let this year's double 11 before beginning is full of gunpowder. Then there is news from the General administration of Industry and Commerce interviewed 10 electric business platform, asked to comb "first price after the price reduction" and other false advertising issues. This year, the double 11 electric dealer report card is considerable. According to the China Electronic Commerce Research Center (100EC. CN) Monitoring of the dual 11 data shows that Ali paid the turnover amounted to 57.1 billion yuan, Jingdong mall and Pat Net sold more than 35,186,616 items of physical goods; 0 to 18 o'clock Suning YiThe year-on-year increase of 487%, mobile-end sales accounted for up to 38.9%, Gome online total traffic explosion 4.2 times times year-on-year growth of 580%; to brand special sales of only goods will network sales up to 346 million yuan. But there is a secret behind "prosperity": some "double 11" activities in the highest turnover list of the brand, in the last one months, the refund rate is much higher than the industry average, including the Han and Jack Jones of these two women and men turnover of the first brand, refund rate of up to 64.09% and 38.25%. and household appliances class turnover ranked first Haier, the last 30 days of complaints is as high as 54.2%. Hot Index: ★★★★★ analyst Comments: After 6 years of Double 11 has become a normal, consumers have been properly treated, increasingly rational. But the problem of double 11 exposure is that the electric business enterprise should face positively, for instance the high return rate and the decline of the gross profit caused by the price promotion, make the merchant profit more difficult in the double 11 prosperity. 2015 double 11 How the electric dealer will play is worth looking forward to. Key words four: Hai 2014 Hai is frequently mentioned, the electric dealer is beginning to move from the region to the globalization, the electricity merchant is looking for the new price depressions in the world, this year cat International, Taobao overseas, the fast sale pass and so on also participated in Double 11 for the first time. At the same time, Amazon, a shop, suning, poly United States are not in the Occupy "sea Amoy" market, to establish their own Cross-border logistics system and sound international category channels. In addition, vertical electric business in the dock, honey Amoy nets, honey Bud baby, etc. also in the Cross-border import field open the situation. Hot Index: ★★★★ Analyst Comments: A number of sea Amoy electric platform also won the favor of the venture, successfully got the financing, Hai is becoming the next electric distributor of the Tuyere. The competition for imports of electricity is intensifying, and patterns are being explored, and this year's black Friday heralds the beginning of a war that may be bigger in the next few days. Compared to the previous sea Amoy need to buy foreign websites, now the mainstream of the electronic business to make Hai more convenient. Key words five: micro-business 2014 is the fastest development of micro-business year, especially in the second half of the micro-business quickly hot. With the popularity of micro-letters, micro-shop shopping quietly born, and in the micro-letter presented a "barbaric growth" situation. According to China's E-commerce research (100EC. CN) monitoring data show that more than 10 million micro-stores are available. In the micro-letter platform, to "micro-shop" to search, there will also be a huge amount of micro-shop. It can be seen that the micro-shop and marketing approach has become a new online business model. Hot Index: ★★★★ Analyst Comments: Micro-business eco-circle has just started, there is no uniform management norms, resulting in the micro-shop this commercial form in the early development of a lot of problems. Friends Circle Business is an acquaintance of the economy, no flow pressure, high customer viscosity, and low start-up costs, no need to promote. However, the "King" phenomenon occurs frequently after the circle of friends becomes a business circle. If the micro-shop is allowed to grow wild, this potential business model is likely to be short-lived. Senior Analyst, Network Retailing Department, China e-Commerce Research CenterThe Mo Dai predicts that 2015 will be a year of concentrated micro-business. Key word Six: the electricity merchant goes to the countryside this year, whether is the Beijing east or Ali all to sink the channel as the 2014 important strategic direction, has aimed at 700 million rural users, this is the broader blue sea market. In the first half of the year, electric giants tried to sink to the three or four-line urban and rural consumers and even the countryside by brushing walls in the countryside, Jingdong bought three caravan, divided three lines through 100 towns for publicity and will join hands with China post to develop rural electricity business, Suningyun Business said in 5 years to build 10,000 suning easy to buy service stations, covering the National 1/ 4 of the township. Popular index: ★★★ Analyst Comments: In this China E-commerce Research Center Network retail Department senior analyst Mo Dai Green, now some county and township residents of the desire to purchase to a certain extent than the city, because the local physical retail industry is underdeveloped, unable to meet their purchase needs. In addition, the consumption ability of county and township residents increased gradually, the county area users have a big demand for brand goods, and online shopping is a better way. So the electricity business channel sinks to bring them opportunity. But this is a universal problem, and acceptance of a new thing requires a long process. Especially in the rural flow is relatively high, many places are the elderly and children stay, so the need for online shopping is not so quick to spread. The electric dealer "go to the countryside" needs layer by layer, from county to township again to village process. Key words: O2o8 month 29th, Wanda Group, Baidu, Tencent announced the joint investment in Hong Kong incorporated Wanda E-commerce Company. In addition, Ali set up O2O division, Beijing-east and convenience store cooperation in the development of O2O, Suningyun business Pathfinder O2O model, Shun Fung Hey store online. The O2O ambitions of the major electric power companies have already come to the fore, and in this field hegemony has not yet formed, and the electricity dealers have the opportunity. At present, O2O has infiltrated into the apparel, household building materials, liquor, fresh, business supermarket, catering, tourism, taxi, ticketing, home economics and many other areas closely related to people's lives. The forthcoming "O2O Times" of the China Electronic Commerce Research Center will study O2O thoroughly. Hot Index: ★★★★ Analyst Comments: O2O market remains uncertain. "Just the rise of the O2O market is like a huge cake, there is no company can also be swallowed by themselves, electric business bosses are in the stage of stepping up the layout, and this will promote the development of O2O landing." The key word eight: The electric business sells the false July 28, the domestic electric business platform third party sellers luxury goods sale false event is exposed, to the Jingdong, gathers the United States excellent product, the Amazon China, 1th, the Gome on-line, walks the network and so on a large number of well-known electric business platform has pushed the public opinion to The protagonist of the Storm "Cheung Peng Heng Industry", in fact, is a small trading company. December 11, the general administration of Industry and Commerce announced the "double 11" during the sale of the platform promotional merchandise sample results: Confirmed 8 batches of samples for counterfeit goods, involving the days of cats, 1th stores and other well-known electric dealers. 7 batches of samples suspected of counterfeit goods are being analyzed for confirmation. Another 7 batches of samples of quality unqualified or label illegal. HotIndex: ★★★★★ Analyst Reviews: In this regard, China e-Commerce Research Center special researcher, Zhejiang Golden Road law firm Wang Bing Jie lawyers believe that, if the Electronic business platform for the third party sellers on sale, the sale of such acts occurred between third-party sellers and consumers, should be the first Third-party sellers to bear the liability, If the electric business platform has the supervision dereliction of duty or cannot provide the third party seller information and so on situation also must undertake certain responsibility. Electric business platform on their own platform for businesses to be strictly. If this goes on, it will lose consumers ' trust, which is not conducive to the sustainable development of the industry. Keyword nine: The collapse of the Tide February 14, only the product will and Lok Bee network officially announced "marriage": only goods will invest 112.5 million U.S. dollars, the strategic stake in the Oriental Popular Lok Bee Network subsidiary of 75% of the shares; March 4, where the official declaration of goods, in cash and swap shares of the form of a wholly-owned acquisition of vertical electrical goods card first; March 25 , "Special sale during limited hours," electric business Qiao language staff to send a letter of help, the letter said that the company's staff on the evening of March 24 after the company received mail to inform employees of the company formally announced the bankruptcy liquidation procedures; September 19, Dream Bazaar a professional management, Dream Bazaar has been sold to the United States Clothing Road group at the end of August, the price of 20 million U.S. dollars. The rapid development of electric dealers today, the development of vertical electric business has been unsatisfactory. Although the United States excellent products, only the product will be successful cases, but the shrinking of the wheat, where the decline of customers and so people sigh. Hot Index: ★★★ Analyst Comments: The Chinese E-commerce Research center of the Network retail department senior analyst Mo Dai Green that the industry after Duolun "shuffle", vertical electric business closures, mergers and acquisitions occur frequently. The vertical electric trader goes to today this situation has the business model flaw reason, also has the own management reason as well as the external competition situation reason and so on. 2015 is a test for many of the vertical electric operators, whether it is to disappear in the field of vision or to be ready to start again will wait and see. Keywords Ten: Electric business information leaked December 25 10:59, Cloud Network release vulnerability report said, a large number of 12306 user data on the network spread wildly. 12306 the official website of the day announced that the disclosure of all the information contained in the user's plaintext password. 12306 website database All user passwords are multiple encryption of the non-plaintext conversion code, the Internet leaked user information through other websites or channels outflow. At present, the public security organs have been involved in investigation. Hot Index: ★★★★ Analyst Comments: Enter the age of large data, information security is particularly concerned about. In recent years, the leakage of electricity dealers occurred. Information disclosure has become a potential crisis in the electric business industry, which threatens the user's information security and account security, and it is also a time bomb which affects the electric dealer's shopping experience and economic security.