Android Game Portal Competitive user experience is the key to winning

Source: Internet
Author: User
Keywords Android games competition portals user experience

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With the growing popularity of the smartphone in the country and the mature development of 3G network, the trend of mobile internet has swept across the country. People are immersed in the world of mobile Internet, by bus, internet, eating online, even walking on the internet. The popularity of mobile internet has also caused a lot of concern about the application, and in many applications, the game is the most popular one. Users can not only in the hands of the world to enjoy fun, but also learned to team collaboration, and so on, for most users, hand tour has not only a game, more is a kind of enjoyment, a life of the supremacy of enjoyment.

Android Game portal for the competition

It is well known that the mobile Internet in the 2011 is developing rapidly and the whole market is developing well. According to a research institute data show that 2011 China's total mobile phone game revenue of about 3 billion yuan, and according to the early game of the Chinese Game Industry survey reported that the 2011 domestic hand Tour market real income of 1.7 billion yuan, compared to 2010 86.8%, of which, Android game out Thunder。 With the popularity of the domestic thousand-yuan smart machines and most of the game free, more and more users are moving to Android, the Android game platform to play special play. Android Gaming platform users are also growing fast, and this year the number of users on the basis of 50 million to more than 100 million, the future to the proliferation of 1.3 billion users promising.

Huge market created a large number of gold miners, Android portal is almost "suddenly like the spring breeze, thousands of trees pear blossom," in 2011, the new Android game portal site there are tens of thousands. "Android platform is one of the main battlefield of future mobile internet games." There is a future market, there is competition in the market, the current Android game portal like the smoke of the battlefield, each portal site has been new, in order to score a huge market a cup of soup, take our 2265.com, also in constant exploration, and strive to break through. "2265.com's leaders look at the development of Android gaming platform, not only because of the sweetness of the Android game in recent years, but more importantly, the Android game is not only in the domestic market, but also in the future abroad."

Retaining users is the key to achieving profitability

The broad outlook for Android has been undeniable, but fierce market competition has also made some portals more profitable. "Android game Portal's profit model is very simple, the flow is actually equal to the value of the user's attention, attracted to the players, nature can be profitable." Therefore, for the Android game portal, the most need to focus on the problem is to try to solve the actual problem for the user. Www.2265.com, the head of the analysis.

Android Game portal in order to increase revenue, it is not difficult to make a breakthrough in the current market structure, and users are the mostThe key factor is that only by retaining the user can we promote the development and prosperity of the Android gaming website. If the site is unable to catch the import flow, keep the user, so that users in the site to pay less desire, then obviously this site is not a success. "Capturing users is not difficult, and the key is to retain users with a fresh, long-lasting user experience." 2265.com's head said. Only by allowing users to maintain the original enthusiasm and freshness, so that users trust, let the Android game to make money seems to be taken for granted and extremely simple.

Of course, when exploring how to better use the user experience to retain users, smart websites know how to use data to speak. In the game operation and later version of the development and update, the site should pay attention to the data as the king, indicating that the user's operating data for product quality promotion, user experience to improve all have a very big role in promoting. Therefore, the data is a site to enhance the user experience is a very important link. The competition for the

Android Web site is obvious, but competition is not necessarily bad, for the Android portal, competition can drive the site active, stimulate the enthusiasm for users to solve practical problems for users, and can drive the site's profitability.

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