APP Store also has unspoken rules, vicious competition will intensify

After a week of crazy "wash table" (Related reports: "The source of the brush list of the App Store in China Marching"), China's app store rankings back to the past "calm", the main source of the brush list began to take orders.

The industry has become accustomed to this, because the dominance of the Apple channel monopoly, the brush list also became a lot of developers helpless, but the brush list is not the only app store unspoken rules.

Game self cloning Easy shelves in app Store

NetEase Technology observed the free list of today's App Store, found that there is a "big rich" simulation of the game is very suspicious, the application from May 6 to 5 from 4 o'clock in the afternoon to one hours, from 296 to 5th place, in the May 12 evening ranked 6th, And as many as 3,000 comments all five stars praise, the content is "fun" or "good".

But this is not the point, the reporter found that the application of déjà vu, and then through the search found that the application and another game "regal legend" is quite similar, from the details of the picture, content, or even update records are identical, two application by two individual accounts submitted.

Then the reporter found another game in the App Store "business life" and these two are quite similar, also by personal account submitted. Reporter through the search to find the game's developers Zhuhai Qi-run network technology, the company's official microblog reply said that the three games are developed by the company.

At the same time in the App store's best-selling rankings, the above three games are in top 50, and also appear in the top 20 list of analog operating games. And in the best-selling list ranked more than 10 "Immortal Road", "Forget Fairy" and other games currently on the iOS on the monthly water has exceeded 20 million, can occupy three seats in the TOP20, the game revenue imaginable.

A similar "change of name for icon" application can be found in the app Store, including "navigation hegemony-competitive version" and "Navigation for the IPhone," "Magic Card" and "Magic Card Fantasy", and a "basketball manager" app, in the App store with a different account submitted 4 times.

APP Store has always been known for strict audit, and even launched a new deal last August, the application of the same icon to shut out, why the same game can be successfully submitted to the shelves?

Developer: You can submit as many as you like.

A game developer named Liu Yang told NetEase technology.

Liu said the app store only cares about whether the content meets its requirements, and do not care whether has been submitted, to repeat the submission, just change the name or add a suffix can, such as "iphone version", "Free Version", "Deluxe version" and so on, Apple will be considered as a different version and allow submission, it is not a change of name, In Liu Yang's words, "How many you want to submit".

A review of Apple's App Store evaluation Guide, Review Guidelines, found that 2.11 explained: programs that have been duplicated with the app store may be rejected, especially in a large number of cases.

The word "may" or Apple's flexible policy for versions of different platforms has been exploited by some developers as a means of applying the money-brush user.

Journalists download a demo of some of these games, found that these games servers are interoperable, you can use the same account login, and in micro-blog and Baidu Bar and other communities, there are users questioned the problem.

The benefits are obvious, the three applications are brush up, more users to play, in fact, three games are led to the same server, the user volume and the amount of transactions are interoperable, is the sum of the three games, natural than a game of singles to make money faster.

Another developer, who declined to be named, said that Apple was unwilling to deal with the apps, except that some versions were really hard to discern, and that there was a 30% split between the game and Apple, and Apple naturally wanted to see them earn more.

Hand diving rules are disrupted vicious competition will intensify

These games have developers to repeat the development of the game, but also a part of the channel and the agent to divide the needs. UC Excellent View COO Zhushunti said, at present, the major channels on the Apple platform are imported into the App Store in the corresponding pages, users download the game, developers and channel operators can not distinguish which is their own past, so it is difficult to charge, the current UC nine-game platform for the Android game mainly.

"Apple is actually the originator, and if Apple has a good way to solve this problem, we are willing to try the iOS platform," he said. "Zhushunti said.

NetEase technology to find some of the industry to exchange the problem, more people say has become accustomed to, "this year's hand-swim channel competition is very fierce, developers, you do not occupy position, others accounted for." "Jingwei Venture investment analyst Zhongminghao said.

In the free and classified lists of Apple China, there have been a lot of games through the "cloning" their own + brush list of the way crowding out the list, the iOS platform to grab the position of the hand diving rules are disrupted, the original limited location resources become more scarce, developers, channel companies, brush the company's vicious competition intensified.

On the iOS platform, developers will be 30% to give the benefits of the apple, and then with the Channel 55 divided into, and then remove all the expenses, the final few. Motorcycle Century CEO Song to NetEase Technology, the current mobile game in research and development, operation, promotion and other aspects of investment is very large, except for all aspects of the cost, a hand swim the water if do not 20 million, want to return to this is difficult.

Whether from the capital or developers, the current hand-travel industry far more active than the end of the tour and page tour, but excessive competition also led to a variety of vicious development, even to the point of being used to the game industry, the return to the use of products to speak, in order to get more long-term vitality, perhaps the industry is waiting for a shuffle, perhaps already in progress.