Eastern Airlines set up, integrated services to nearly billion customer groups

For airlines, simply rely on point to point to sell tickets to earn more and more meager profits, trying to extend the industry chain of the market is huge space.

In 2011, Liu, chairman of the Eastern Airlines, saw the business opportunities and proposed that China Eastern Airlines be transformed from "traditional carrier" to "Modern aviation service Integrator".

Three years later, the strategy finally landed on a real ground. 7th, Oriental Aviation Electronic Commerce Co., Ltd. (hereinafter referred to as "Eastern Airlines Electric") was formally established, the company's main task is to integrate the internal and external various types of online and offline products and service resources, for 80 million to 100 million passengers per year to provide travel related one-stop integrated products and services solutions.

Eastern Airlines is a wholly owned subsidiary of Eastern Airlines, the first round of capital injection of 50 million yuan, the company is not outside the imagination to do a new site, but to find ways to the current passenger resources to better cash.

Wezhilin is the general manager of Eastern Airlines Electric, he told our correspondent, Eastern Airlines mainly want to explore from three aspects of the possibility of resources.

One is 80 million to 100 million times per year customer groups, before, the Eastern Airlines just sell tickets, now through the passenger travel habits and needs of data analysis, mining more fit the needs of the service products.

Second, the integration of resources to better digest and change, every time by the flight of Eastern airlines, passengers will get points, before, most of these points can only change tickets or some simple products, but now with supermarkets, gas stations and other businesses to improve the user's experience in the use of points, and even earn money through points.

Third, the introduction of more products and services, to extend the service to the passengers beyond the transport, such as in the official website booking, while there are car rental, hotel and even travel products to provide, mining in addition to the ticket value-added services.

In fact, the above eating and living travel to buy entertainment a whole chain of products, but also Ctrip and other traditional OTA want to provide the integration. In recent years, airlines have been hoping to pull back on the client's resources that had previously been handed over to the air ticket agency by strengthening direct sales, and now the competition has apparently expanded from airline tickets to more areas. The key to competing for customers is who can offer more competitive prices and more comprehensive product integration.

Of course, the thought of this is not only the Eastern airlines. Just last month, Southern Airlines began experimenting with the Los Angeles city government to sell "healthy tourism" as a litmus test for the company's transformational full-service provider. At the same time, China Southern Airlines also set up the Ministry of Electrical.

And before this, the United States, Austrian Airlines and other foreign airlines, has been on its own website to take the lead in the air tickets, hotels, car rental and other services and products of the entire process of push, direct account for more than the domestic airlines are much larger. And Ga Ai, Qantas, Lufthansa and other airlines, has already been stripped of the integration division set up a separate company, and formed a new profit growth point.