Education industry accelerates mobile internet

The capital laboratories and the "I Black Horse", which have been focusing on education and capital markets, have reported 9 Chinese companies to invest in the first half of 2012. In the world, the education and training industry has an investment incident of 34, of which the amount of 29 has been disclosed, the total amount involved about 300 million U.S. dollars. The report concludes that companies continue to move in the direction of mobility, vertical and community, while the participation of top universities and established IT companies makes the industry more colorful.

Mobile Internet accelerates penetration

In a large number of traditional education and training enterprises to heavy entity size, capital expansion, but the expansion of runaway, the subsequent weakness, while a large number of Up-and-comer is through the mobile internet become more lightweight, flexible, ubiquitous, such as the July just won the 12 million dollar venture capital Benchprep, through with the publishing house, Help learners learn any e-learning courses at any mobile terminal. The early-born education and training institutions have also begun to develop and grow with the help of the mobile Internet, such as a Polish educational service company offering free software and fee-based courses, software called Supermemoux, a memory-assisted software that introduces a multiple terminal synchronization function.

Social elements Enhance interactive experience

Social elements have undoubtedly become an essential element of education and training institutions. A foreign language learning platform called Livemocha, which combines dynamic online courses with the world's largest native speaker network community, involves English, French, Spanish, German and many others. More new educational services networks introduce social functions such as teacher-student interaction, or sharing among students, into a network platform, such as the interactive learning platform for teachers and students, Edmodo, and the online course platform for computer science Coursera. On the interactive experience, foreign online learning programming platform Codecodemy is a good case. It differs from traditional web-based learning in that it emphasizes the practical operation of learners.

Vertical and horizontal intensive farming

Today, once seemingly humble minority training can also be very convenient to find their own customer groups, such as cloud to create technology to provide professional, fun music education applications. Similarly, by the Fund Xiaoping Investment extension words, is subdivided into English training word memory. If the vertical focus on products and services, then the horizontal has a spatial horizontal development potential, such as the recent acquisition of 43 million of dollars in open Chinese, the business is mainly concentrated in Spanish and Portuguese-speaking Latin America, and similar services can be found in virtually any country. On the other hand, many organizations have been expanding from the outset to other regional markets, such as the codecodemy mentioned above, and the Chinese version was introduced shortly before.

The new action of university and Big enterprise

At the same time as emerging education companies are springing up, universities are becoming more and more gorgeous. The biggest investment in all the first half of the year was not from venture capitalists or private equity funds, but from the edx online learning platform, which was invested by the Ivy League of America's liberal Arts, Harvard University and MIT, with an investment of $60 million trillion. Appcampus, a traditional it boss, has invested as much as € 18 million in the app development Training agency, which is investing in Nokia and Microsoft.

Both the university investment online education platform and the large Enterprise investment software Development School show the ambition and foresight of building ecosystems. This, to domestic universities and enterprises are very instructive.