HTML5 game explosion: Now pigs have, on the wind

Since 2014, HTML5 has suddenly received great attention from the whole mobile internet industry, compared with the native application, it has the advantages of low flow cost, cross-platform, continuous delivery, open source ecological integrity and more easily spread, but it can not be avoided compared with the original application: low performance, less experience, two times entry difficulty, Shortcomings such as lack of innovation.

HTML5 game industry is hot, last year, with the Egret engine, surround the support of the cat and so on a number of landmark events to the HTML5 game field to the vent theory, all developers, platforms, distributors and so on are waiting for the HTML5 game of the explosion of this fiery tuyere theory into a real hurricane.

Now the pigs have, the wind.

The current HTML5 game market is also relatively early stage, the practitioners almost all have mobile phone or PC page Tour research and development experience, we are looking for cheap traffic, low-cost development and other characteristics, the game itself is very little innovation, a few years ago, a stand-alone HTML5 game smart earn a little bit of advertising fees, Now there are some entrances for the HTML5 game import traffic, that more people would like to dream of the previous hand tour and page tour simple transplant can generate a burst, the reason is very simple because of low flow costs, download-free features.

This idea can not support the tuyere, Blue ocean, explosion, and so on any one word, because it violates the basic business logic "irreplaceable".

Have all HTML5 practitioners asked themselves a question "Why do I play HTML5"? Let's think about it. To a large extent to meet some do not go to the arcade to play the game, but want to entertain the demand; the emergence of home hosts to meet the needs of the higher quality of the game experience; PC-side tour because of the popularity of computers to meet the needs of people more types of games and better interaction PC pages to meet the needs of commuters to play games in their free time, mobile phone-side travel to meet the people's fragmented time and mobile game needs.

So, what do the HTML5 games meet people's needs?

Don't want to download? Only app Store reached 85 billion downloads in the second half of 2014;

Better experience? Added runtime can only be close to the original, and there is no the same;

Unique gameplay? Almost all of the copy mobile phone to the end of the tour.

If today, HTML5 's developers are still talking about "long tail flow of cash" then I will ask, this is called Blue Ocean? This is called the tuyere? This is at most a mobile phone end of the crevice market.

It is also the purpose of this article to find the core features that cannot be replaced by the original product to open another gateway to the blue sea market.

HTML5 features many of the above are some important, cost reduction, cross-platform advantages, continuous delivery, etc. the characteristics of the long talk are more engineers, not the most important, I more fancy is one of the three features: Open data exchange, boast application capabilities, more easily spread.

The results of these three chemical reactions are: the fragmentation of the structure.

"Fragmentation Time" I believe we all understand that the original mobile phone game is different from the important features of PC games, he decided the game's core design, such as I can not and PC games as a continuous 40 minutes to conquer a checkpoint.

"Fragmentation" is also important for HTML5 games, meaning that all parts of the game can be broken down into arbitrary parts, such as checkpoints, tasks, roles, equipment, etc., connected to the chain of relationships, other games, other applications, and so on, to achieve an experience that is not available to native games.

For example, the original game is a whole, the user must be the overall acquisition, and from scratch to experience, this conversion rate is extremely low, even if there is a strong relationship chain endorsement is not every friend to download the experience.

And HTML5 game, I will he as a fragment, he is not the whole, also not necessarily to follow from the zero experience of the general, also do not have the overall gain, users can get any part of the game content.

Imagine, if I get stuck in the third hurdle, then in line with the "fragmented structure" of the HTML5 game, the player can send this level to the micro-letter group chat to let friends help pass, friends to play in the past, I continue to play, this process of the original game is impossible to do.

The use of more than this, such as: 10th is hidden checkpoints, must be my friend to help me hit me to get a special bird; the 15th is that I want to cross the promotion of playing aircraft games, playing a game of aircraft after the clearance of the next pass; Medium and heavy play can invite friends to help make a copy, get three times times drop, And friends play the game can be designed to reduce the difficulty of operation Taptitans ...

The "fragmented structure" gives players great freedom, and directly let the relationship chain infiltration to the various corners of the game, playing games is no longer wishful thinking, but any social network, at any time, the fragmentation of the conduct of the HTML5 game can be replaced at any time and natural embedding; Each person is a part of the game, playing a piece of their own pieces, just sharing a set of achievement system or task system ...

The author is also the HTML5 game Field participant and the catalyst, will "the fragmented structure" the theory contribution to all developers, hoped in this year's Q3 sees with all previous games different new game appearance, then was HTML5 game Hurricane began to hang.

We can not wait for the wind to come, we have to create the wind, also can not be a pig in the tuyere, because the wind will always pass.