Lenovo Vice President Feng Jue: Abandon the machine sea tactics to change the fine route

Lenovo Group vice president, Lenovo Group Midh China Business Department general manager Feng Jue (techweb) "TechWeb report" November 20 News, Lenovo Group held a small media communication meeting yesterday evening, Lenovo Group vice president, Lenovo Group Midh China Business general manager Feng Jue said at the meeting, Lenovo has a strong ability to learn and innovate, mobile phone business in the future development of ideas will change, abandon the machine sea tactics, take the boutique mobile phone line, while strengthening the single cell phone sales and profit objectives. Feng Jue in the communication, Lenovo's top smartphone Vibe Z will officially open on November 20 spot pre-sale, November 28 officially released, starting from this phone, Lenovo will change the previous conference, after the line shop full sales, will use the first line on the Internet marketing new mode. It is reported that VIBE Z will also become Lenovo's first and carrier depth customization of high-end models, which contains 0 yuan purchase package option, the Unicom version was officially released on November 28, the telecommunications version in the next one months will also be listed. Over the past few years, Lenovo has been using the "take profit" strategy, through the introduction of different types of products for various market segments, and extensive cooperation with the three major operators to obtain rapid growth in shipments. According to the latest data from Gartner, a market research firm, Lenovo Group jumped into the world's third-largest expert maker by nearly 13 million shipments in the third quarter of this year. For such results, Feng Jue that the third or four itself is not much different, the key is to occupy these positions are domestic brands, he said, the next top five smartphone manufacturers will always have domestic brands, but also hope that domestic brands can unite together forward two to launch the impact. Lenovo Group vice president, Lenovo Group Midh China Business Department general manager, "Le Powder Club Director" is another title of Feng Jue, director Feng said that the future Lenovo will also strengthen the interaction with Lenovo mobile users, and let fans get a certain economic returns. Dialogue Feng Jue TechWeb: Lenovo won the Gaotong Dragon 800 processor a large proportion? Feng Jue: The figures are not clear, this is not to say that I have to deliberately conceal, but really do not know the specific figures. But to this question I think, Lenovo works, as long as the confidence will do its best. TechWeb: Is it convenient to disclose the current Lenovo mobile domestic ratio is how much? What is the overseas profit target next year? Feng Jue: The 2014 overseas targets are not yet spoken. Lenovo mobile phones currently 90% of sales in China, of course, I particularly hope that next year will not be the case, I can share a data that has not been asked, Lenovo in Southeast Asian countries, the market share of the rapid growth in Indonesia's share has surpassed in China, Lenovo mobile phone in China's share is 12.6%, in Indonesia has reached 15%. With 200 million people in Indonesia, Lenovo's mobile phone has broken its share in the market. I believe that the future of Lenovo in some other countries market share will be faster breakthrough。 TechWeb: Lenovo's future mobile phone business to pursue a scale, you have just mentioned a boutique strategy, scale and boutique between the products are mainly low-cost? Is there a specific strategy? Feng Jue: My definition of fine is a full price segment, each price section has a boutique. Chinese consumers and the global consumer, each price segment has a fixed consumer, so to subdivide to each price segment, as long as can cover this price segment, Lenovo would like to make products to make users satisfied. So how do I balance the fine? I don't think Lenovo can survive without scale, and it can't grow without profits. So Lenovo mobile phone This three years time is step-by-step, the first step to survive, in order to take profits. But the ultimate goal of the enterprise is the pursuit of profit, with the scale, we certainly want to further the pursuit of profits. So Lenovo Mobile next year is the amount and benefit of both hands, both hands must be hard. And these two points are not contradictory, but is unified, with a better profit to do better investment, with better investment will have more products, more products will sell more money. 2014 Lenovo mobile phone will be a double wheel drive to achieve profit and scale balance operation. TechWeb: You just said Vibe Z from the whole pre-sale and marketing rhythm will change, Lenovo is how to do this change? Feng Jue: VIBE Z has its own positioning, I think learning and innovation is not negative and give up, what concept? I want to build a marketing model is a set hundred long, not to say either 1, or 0 of the model, I want to learn internet marketing on the waste of all the channels, is not. But because I have a good channel, I will never talk about the internet and never, I want to build a fusion mode, online and offline organic interaction. As Lenovo, offline channels in the operator access or in the traditional social channels have a very basic, but we are really weak in internet marketing, so I want to make up, but I made up this lesson does not mean that I deny all before. Lenovo's This innovative marketing, is not a mechanical imitation, Lenovo never lacked the feeling of the Internet, but we do in the operator is too good, so in the last two years, mobile phone sales are relatively smooth, this year we think need to use the Internet, and friends in the Internet marketing to do a good job, Their performance proves the effectiveness of internet marketing and we are starting to use it. TechWeb: What does Lenovo think of other competing products with 骁丽 800 processors in China? What are the core competencies of Lenovo Vibe Z compared to these competing products? Feng Jue: Gaotong 800 Processor is a high-end series of performance, there are some differences in the demand for this processor, I think Lenovo Vibe Z's core competitiveness is the world's fastest dual-card double-pass mobile phone. Because of the legacy of history, the demand for dual-card in domestic mobile phones is high, for people on the Internet SIM card is very convenient, in addition to the screen, we use the mobile phone on the 5.5-inch screen, compared to competing products have done some partition and design. (Huangjie)