Mobile game false: Platform difficult to choose SNS or a new way

Over the past two or three years, communications, the Internet and hardware manufacturers have stepped into the same river, the mobile Internet, across the big it field. This new business ecological chain, full of Chaoyang, is quietly forming. Tencent technology to launch a series of articles on the domestic mobile Internet development status of interpretation.

This article is the 2nd: Pay attention to the field of mobile gaming, has written a macro-analytic article: "Domestic mobile Internet 4 big chain layout malicious promotion into the normal."

November 21 Report, "Allied: Opportunity in front of all is live; GUANGPI: Only fast and not broken. "The couplet has been cited by many domestic mobile internet people to highlight the current positive in the field of wireless entrepreneurship."

Is that true?

In Mocha World CEO Song, whether it is based on Apple iOS, or Google Android platform, many mobile Internet applications are only lively surface, showing false symptoms, especially in the field of mobile gaming.

Right now, the entire gaming industry, the PC side is shrinking, the rapid development of the Web game has passed, and high-end smart machines to mobile phone games and computer games in the sense of the gap, this area is becoming hot, a lot of entrepreneurs targeted new areas.

China's mobile internet market is up to 10.8 billion yuan in the third quarter of this year, with mobile gaming accounting for more than 10.3% and mobile advertising, according to new data from the consultancy.

"Mobile phone game as a whole plate is growing, but the current mainstream users remain on the Symbian system, the real 3G Mobile internet era is far from coming, a two-year period will not be much changed." Song says the boom in the so-called smartphone gaming market is also a sham.

Traditional PC Internet field, by virtue of the game, the birth of a grand, giant, perfect time and space, Jinshan, nine cities and many other listed enterprises. In the great trend of mobile Internet, many wireless domain game developers believe they have the same opportunity.

In reality, however, these mobile games have either no capital support or a lower amount of financing. In addition to the involvement of traditional Chinese game giants, foreign giants such as EA and Zynga are also doing their mobile versions.

In the melee, tens of thousands of mobile game content developers are facing a capital, multi-platform choice, low profit, product homogeneity and many other difficulties, the days are not easy.

Multi-platform Choice confused software environment lag

"Tired!" Wap, iOS and Android App Store, Symbian, based on HTML5 and other major platform portals, one can not be less, do not know which is the real cash cow. "An insider who has spent years in mobile gaming has revealed frustration," he said.

A statistic from a mobile gaming company shows that while iOS and Android are in a fast-growing trend, more than 80% of the day's active players still come from WAP and Java,symbian systems still dominate domestic handsets, This platform is the hand tour manufacturers to obtain cash flow protection.

Because a variety of platforms are to be laid out, including MRP, JAVA, Wap, Android and many other technologies, Mocha World half of the people are doing mobile game adaptation, which consumes a lot of energy. This is already a common phenomenon in the industry.

As a big mobile phone game developer, Mocha World which market is not dare to give up lightly. Song took a number of routes and go strategy: At this stage based on WAP platform, and the development of the Android game "Mo Travels", the launch of the early next year HTML5 's "promotion," accelerated to the iOS platform.

And for small and medium game developers, because they are still in the small workshop era, money and manpower decisions they can only gamble one of the platforms.

A mobile game developer based on iOS platform said to Tencent technology: "Although I think it is the trend of iOS and Android, but it is really difficult to make money at this stage, coupled with a variety of software environment does not give power, I do not know whether I can stick to the arrival of this spring." ”

According to data from the Internet Consumer Research Center (ZDC) in September this year, in the Android platform, the domestic users of the real 3G network accounted for only 18.6%, the rest of the use of GPRS and WiFi.

Do mobile games, especially the network version of real-time user experience requirements higher, 2G ERA network, greatly affecting the game experience, the player is very easy to lose.

In addition, mobile Internet traffic rates are still high, the mainstream people still stay in the phone, texting stage, do not download game applications. A mobile phone game operator revealed that the real mobile game users concentrated in the Adroid student population, they have to play mobile phone game application is huge, but only play free, cracked version of the willingness to pay very low.

Product homogeneity of the serious profitability weak

Mobile games are divided into network version and stand-alone version. Even if a user is willing to pay for it, the channel, product homogeneity, capital, income-generating methods, etc. also become a short-term insurmountable threshold.

Industry insiders said, stand-alone mobile phone game version of the income of nearly 5 times times, but need to use the built-in game to charge, this channel relationship requirements are high. For many small and medium-sized mobile phone game developers, if there is no strong channel, it is difficult to become.

and stand-alone version of the game product homogeneity increasingly serious, short life cycle, making the game product surplus, and further exacerbated the environmental deterioration.