Mobile game Strange phenomenon: female super male payment but less people

Mobile gaming user Female Super male but 70% female players don't pay

The popularity of smartphones in the world has brought about a boom in mobile games. In San Francisco, the "Game Developers Conference", the company released a report on the behavior of the U.S. mobile game market users, which disclosed some interesting phenomena, such as mobile gamers, female users more than men, but 70% female players are not willing to pay, in addition, Half of mobile game-paying players have a monthly cost of less than 10 dollars.

Video game consulting company Eedar in the General Assembly released this report on the U.S. market, the United States is a big mobile game, the U.S. statistical results and the phenomenon of the rest of the world is also useful for reference.

Chaikin Geoffreyzatkin, co-founder of the company, said more than 200 million mobile gaming users in the United States over 13 years old, 142 million of whom are active users.

He introduced, in the last three years, the smartphone stock continues to grow, but mobile gaming users remain relatively stable among smartphone users, between 67% and 70%, a result that is still good news for mobile game developers, "We haven't seen the market saturated and the number of mobile gamers is still growing." ”

Data from the American Association of Entertainment Software show that the vast majority of mobile gamers are over 18 years old, and 39% of them are over 36. Chaikin said that 44% of gamers are male and 56% are female, that is, the number of female players exceeds that of men.

The company reported that 45% of all mobile gamers did not pay, 49% of the players were "light consumers", with a monthly consumption of $10 trillion, but these "light consumers" contributed to the comprehensive income statistics can not be belittled, in the mobile game market accounted for half.

The other half of the mobile game's revenue comes from the so-called "whale users" who consume large numbers of whale users, who account for only 6% of the players, but consume a staggering contribution.

What about the composition of whale users? Data show that 70% of whale users are male. Women are not actively paying for mobile games, and women account for 70% of the unpaid players.

It should be pointed out that the mobile game of whale players, often also become other games (such as home game) of the heavy active players. Chaikin analysis said that today mobile gaming users, in fact, is "entertainment consumers", they will get the hands of a variety of content consumer terminals (such as mobile phones, tablets), into a game tool. While the whale users in mobile games are often active users of other types of games, they are accustomed to paying.

The number of mobile games, so that users find it is not easy. The present game presents to the user the means mainly is the mobile game Rankings, the user Word-of-mouth dissemination and so on, one important influence factor developer or the game brand popularity.

Subsequent works or mobile versions of well-known old games tend to perform better than other mobile games. This means that in the future, players will still see a lot of game follow-up works emerging in the market.

Paid mobile games to get users, pricing is also very important. The industry insiders said Chaikin, may recommend wonderful mobile game between friends and relatives, but whether or not to buy, Price is also a decisive factor. Morning）