Smart phone manufacturers and application developers to "amass" a new channel
In the domestic mobile phone market competition brutal environment, some unscrupulous handset makers and application developers collude to attract users to download and install mobile apps with "yellow" information and free gimmicks, but behind these free apps are a different percentage of share spoils between handset makers and app developers, such as 40% of the profits of app developers. , while handset makers take 60% of their profits.
More of the application of the deduction in the mobile phone when the production has been implanted into the mobile phone, the user simply can not uninstall, as long as the click on the use, will be deducted fees. Data show that as of December 2012, the Jinshan Mobile Phone Security Center monitored 94.71% of android mobile phone users have been installed with advertising software, the average number of each mobile phone contains 11.68 ads software, 63% of users have at least one malicious ads mobile phone.
According to media reports, recently some parents complained that in smartphones, tablets and other mobile terminals, some software can be downloaded to mobile terminals, playing ball or describe the pornographic content of the novel flooded among them, a lot of clothing exposure, writhing "quasi-yellow" picture also impressively in the eye. This newspaper in-depth investigation learned that in the fierce competition in the domestic mobile phone market, some unscrupulous handset manufacturers and application developers collude with each other, with "yellow" information and free gimmicks to attract users to download and install mobile applications, but these free applications behind the mobile phone manufacturers and application developers of different proportions of the spoils.
Quietly implanted difficult to unload
Jinshan Network information security expert Tiejun yesterday to this newspaper, said, in the free application of many smartphone, a variety of gimmicks are available, including free games, adult novels and picture videos, and so on, but almost all the free application developers to survive, there must be revenue, so the advertising is divided into a number of developers of the profit model.
Tiejun revealed that the "yellow" content, including the above-mentioned media coverage, or some of the most popular free games, will be embedded in its application advertising code. Figures show that as of May 2013, Kingsoft mobile phone poison PA intercepted by malicious tampering with malicious ads embedded in more than 50,000 software, and Kingsoft mobile phone poison PA recently detected nearly 500 popular Android game was implanted malicious deduction code, including some popular Android games.
This reporter in-depth interview learned that in addition to users from a variety of websites and forums to download some free applications installed to their own mobile phone, more malicious deduction is used in the mobile phone before the manufacture has been implanted into the phone board, the user simply can not uninstall, as long as the click on the use, will be deducted fees.
Engaged in the mobile phone industry for more than more than 10 years veteran Cao Jin to this newspaper, some mobile phone application developers and mobile design company "teamed up", put a number of applications implanted into the mobile phone design motherboard, and then through the designer to sell the program to mobile phone manufacturers, the manufacturers are based on the design of the design of the The other is the application of developers directly with the handset manufacturers, the application into the manufacturer's mobile phone. Because it is in the mobile phone design link to the application into the mobile phone, ordinary users simply can not know, once used, will immediately deduct the fee, and even if consumers know, can not delete these applications.
At the same time, the reporter also learned from the mobile phone store, some application developers to sell their own applications to the mobile phone "brush machine" business hands, once a user to update the software, the secret of these applications implanted into the user's mobile phone.
Free Application not "free"
After implanting these applications, how are handset manufacturers and application developers divided? Cao Jin to this reporter, because cannot delete, so once the user enabled these applications will be deducted fees, these deduction fee every month will have.
This reporter obtains a handset application developer and the handset manufacturer's agreement content to show, the handset application developer and the handset manufacturer once to reach the cooperation agreement, the two sides's proportion is generally 46 open, the application developer takes the profit 40%, but the handset manufacturer then takes the profit 60%. The two sides settle once a month, the monthly settlement of the month of cooperation into income.
In the detailed text of the agreement, the reporter saw that these profits refers to the mobile phone user activation, including games, such as the costs incurred, if an application of the deduction fee of 3 yuan, the deduction of channel fees and some bad debts after the income is the final split between the profits.
At the same time, the agreement also includes revenue estimates, if a mobile phone installed using a product of the application developer, according to 2 yuan per application, according to 60% of the revenue, deduct all costs, Mobile phone manufacturers can receive about 0.7 yuan of profits, if the user installed the application of 3 applications, a total of 6 yuan, deducting all costs, mobile phone manufacturers can get about 2.3 yuan.
Example: Each application 2 yuan, the manufacturer can get 0.7 yuan
If a mobile phone is installed using a product of the application developer, 2 RMB per application, according to 60% revenue, deduct all expenses, Mobile phone manufacturers can receive about 0.7 yuan of profits, if the user installed the application of 3 applications, a total of 6 yuan, deducting all costs, mobile phone manufacturers can get about 2.3 yuan.
Weapon
Do not download easily
Install mobile Apps
In 2012, more than 32 million of Android devices were infected, compared with 10.8 million in 2011, up more than 200%, according to data from the NetQin technology. Meanwhile, 28% of mobile malware found in 2012 was designed to collect and profit from the user's personal data.
Information security experts warned that the current number of malicious mobile phone applications are increasing trend, users do not easily download applications as well as a variety of unknown mobile phone two-dimensional code, at the same time, in the installation of applications, to select a number of regular manufacturers of mobile phone security software to scan the application, check whether their mobile phone is embedded malicious software deduction, Once found, uninstall immediately.