Online education cake can not be seen touch

In recent years, with the development of the Internet and the speculation of online education concept, the imagination space is more and more big. However, because the profit model is not clear, financing difficulties, can not win the favor of capital, web-based education cake for most organizations, can not see touch. The concept of Internet education is getting more and more intense. One day before the end of the "two sessions" held earlier this month, a theme for "The Network education function and Development Symposium under the Lifelong Learning background" was held in a university in Beijing, the former deputy minister of the Ministry of Education, Zhao Ximping, deputy Director of Ministry of Yang Banxie, deputy director of the Education Development Research Center of Moe and many university educators attended the meeting, at the same time, the proposal on speeding up the legislative process of lifelong education was formally born and submitted to the 12 session of the CPPCC proposal group. The birth of the proposal reflects the importance of the current network education in politics and academia. In fact, in addition to politics, academia, in the business sector, the concept of web-based education has also been hyped, not only many traditional educational institutions to increase online input, and many internet entrepreneurs are also playing across the border education. Only in the second half of 2012, there will be former NetEase President Li Yu founder of the Chalk Net, the former century Jia margin CEO Shanhaiyan founded 91 Foreign Education Network ... For a time, the network education ushered in the "industry spring" of the argument is quite popular. "The great environment of online education is indeed coming, the popularization of Internet lifestyle, the large area of family network speed up, the rise of the ' Young ' consumer group, the maturity of the network payment environment, all provide a good background for the development of network education." "Network curriculum CEO, co-founder Zhang Dio analysis, network education imagination Space is very large, with professional competition intensified, the public demand for online education further promotion, online education spring has blown." Huadang, vice president of the network, said that, in addition to material, hardware, environment and other factors, the rise of online education and the whole industry's concept has a great relationship. "Take the teacher resources as an example, now the network brings together more than 500 famous teachers, they are very willing to put their results on the Internet to share, greatly enriched the course product content." It was unthinkable ten years ago. On the one hand the teacher's circle is very small, on the other hand, the mentality can not be opened. "Huadang said. The competition in the subdivision area is highly anticipated by the industry giant Beijing business newspaper reporter found that various types of online education is a wide range, there are established on-line education institutions (such as the Orthodox Distance education, Hong Cheng Education), there are portals in the field of education extension (such as NetEase Open class, Sina micro-classroom, etc.) , there are dedicated platform for the community site (such as YY education, Bole Network, etc.), there are many established training institutions online education products (such as the new Oriental online, learning and e-degree education network, etc.) ... However, after careful study of these online education products, it will be found that, in addition to the K12 area (the basic education phase of the generic term) the development of relatively slow, other areas have been more intense competition phenomenon. Subdivided into foreign languages, postgraduate exams, public testing, foreign trade, construction, accounting and other fields, have emerged in the industry leader. In fact, the competition of network education can be compared with the electricity quotient, there will be specialThe door to the product-oriented business model, as well as the dedicated platform as the core of the C2C model, in all vertical areas, also full of opportunities. Hua Li Pingyu, general manager of the Chinese schools. With the goal of entrepreneurs becoming more and more clear, the phenomenon of network education differentiated competition is more and more obvious. "For now, although the status of the industry leaders has been formed, the absolute giants have not yet emerged." I think, should be fast, within three years, the education of ' Jingdong ' and ' Taobao ' will form. Li Pingyu also said that online education will also follow the "28" law, that 20% of the network education enterprises occupy 80% of the market share. Financing difficulties into the industry development dilemma and most of the popular industry will attract a lot of venture capital is different, online education now seems to be caught in the embarrassment of financing difficulties. Beijing Business Newspaper reporter has contacted many online education entrepreneurs, when they mention the money problem, most shook his head and sighed. A 2012 education and training industry venture Capital report data show that the last year, China's network education enterprises have been financing cases only 12, and most of the million-dollar level, much lower than the U.S. average of tens of millions of dollars in the level of 46. If back to five years ago, online education and training in the field, basically each subdivision of the field of a slightly well-known enterprises can get venture capital, and hundreds of millions of yuan "big" frequency. "Compared to offline education, online education is not a fast-going industry, investors are talking about returns, and investors are naturally on the sidelines when returns are hard to predict," he said. One industry insider said. The industry stressed that the current online education is still facing the problem of unclear patterns. Can not find the size of the model will be difficult to make money, and strong explosive, high growth is the focus of investors attention. "Entrepreneurship in the field of online education, the team has to have the gene network education, as well as a wealth of educational experience and resources." It's a very high threshold for practitioners, unlike you can find a few teachers and rent a few classrooms to do a training course. The industry said. The traditional enterprise advance layout early Camping although the capital market is not very optimistic about the online education industry, it is still difficult to stop the traditional education entrepreneurs to seek online transformation enthusiasm. Everyone seems to anticipate that the industry will become the next nuggets, so in order to seize the market have to advance the layout. In 2011 just set up, Huatu education under the school education Network for example, the group headquarters has made an annual investment of 30 million yuan, three years of non-profit preparation, and the product layout to all parts of the country. According to Li Pingyu, the Future of Learning Education Network will take the line of the combination of online model, the establishment of a nationwide network study base, and plans within three years to build the base to 1000. In the field of visual arts education in the leading position of crystal stone education, also began in 2009 to lay the network education. "In addition to the traditional network video teaching, Crystal stone education is also actively testing the Internet new technologies and new media teaching forms, we look forward to the advantages of face-to-face training extended to the Internet." In the early days, the network teaching of crystal crystals served the marketMarketing, brand marketing and attracting target audiences; later will be biased towards products and teaching, to provide students with one-stop online learning services to meet their personalized needs. Han Jianguang, marketing Director of Crystal School of Education. For the early Internet education in the network, the current increase in the strength of the mobile internet. Huadang said that the network has enough financial and human resources to explore the mobile internet, "including iOS and Android terminals, we have a total of more than 90 applications, the vast majority of free." (Li Lixun)