Online gaming has become more of a real virtual community in the social arena

Early this year, many experts predicted that the online gaming industry will continue the rapid growth of the first 8 years, in 2009 to complete about 50% of the growth, reaching more than 28 billion yuan in the overall market size.　　However, compared with the previous year's more than 18 billion yuan, can the market increase really to 10 billion yuan? In the current economic situation is not optimistic, I am afraid many people will be a question mark on this number.　　More recently, online gaming has proved its value in the Chinese market with strong performance following the first quarter of this year's network economy. According to the data disclosed to the Economist, Q1 2009, the overall market size of China's online games reached 6.16 billion yuan, an increase of 32.5%, the chain growth of 7.7%.　　In view of the annual special summer and winter vacations and other cyclical changes, as well as the timetable for the release of new games this year, the overall performance of the 2009 online games may even exceed expectations.　　The new question is how long will this high growth last? Is there a ceiling in the online gaming market? Perhaps, rather than the number of netizens, online game users and ARPU value, look at has grown into a big crocodile of the network game, and the long mouth to where. The crocodile came to live in Beijing Tongzhou District Small Lai, although like singing, but because from the city center good KTV too far, every time about people "sing K" always unavoidable distance too long trouble. "It's much better now. "came to his home, found his head wearing ear wheat is dancing to sing, in front of the computer is a virtual room, in addition to him, there are several friends in the side of the commentary.　　Originally, the recent grand new launched a "Superstar" game, and its biggest selling point, is to support more people in turn singing. "This game is not very mature, sometimes I sing very well, the final score is very low, scoring system in the evaluation of intonation is a bit rigid;" When a person speaks, others can not plug the mouth, can not be as real as the chat. In addition, the song seems to be genuine, so the number is still too little point. "Larabee said. But even so, in the internet can be "K song" convenience, Larabee also Tan Chen, this really let him over the addiction of singing.　　"No money anyway!" Now after dinner every day, I will open the game, to greet friends into the room to sing for a while, and the reality of KTV, he has been almost two months has not been. The 20-year history of karaoke, which passed from Japan to China in the early 90, remains one of the hottest choices for young people's social activities. Less than 32 people, more than 10 people, looking for a KTV box, began your side to sing my debut.　　But since 2009, this popular social event is likely to begin to face formal challenges, not from reality, but online games on the Internet. At present, "Superstar" is being vigorously promoted, not only with the television to participate in the talent show, and everywhere is advertising. Regardless of how many KTV business it can really take, look at its influence and attractiveness to non-net players,has great value. April 9, 2009, the Long tour in Shanghai published its new "GT Strength Dance Troupe 2" demo video. The beginning of the video did not cause the viewer too much interest, in addition to more scenes, pictures and characters more exquisite, it seems that with the "Jin dance troupe" is not two. But then, the dancing girl suddenly rushed out of the room! Scene suddenly changed to the balcony, with the lens rotation, the sky, scenery, the Grand square, a much wider than the leisure game before the world presented in front.　　The girl ran to the street, a boy riding a bicycle just after the two people began to interact.　　The video is a complete demonstration of the strategic direction of the future focus of the long tour--giving up the traditional Internet social constructs of the platform, the games and the points implanted, but using existing successful games to expand into a broad virtual community that guides players into the community, while fully containing the features of the game. If the former is a technical advantage, use the form of the game to let the computer complete more subdivision social function, "Open up new battlefield" to enlarge the game market cake and enrich the level of the net game, the latter way has more maneuverability to many network games vendors--from the interpersonal community formed naturally by the net swims, Enter the social arena by enriching the interactive content of the player.　　These two methods are different from each other, the results are different, but the actual example shows that the initial results of social exploration of online game manufacturers have already appeared, and the trend of online games into the social field is already quite obvious. Why social so-called social interaction, that is, social communication, but the content of society is only two parts, one is the maintenance of emotion, the other is the interaction of information.　　Network games in the social aspect, has the natural superiority, when the game completes the person's aggregation in the network, the information interaction naturally produces, then has the emotion to maintain. "The purpose of listing is to introduce capital and expand production, but for now it seems we have enough money to complete upfront investment, so there is no need to go public for listing." Princely, chairman and president of the Long Travel Network board, said in an interview.　　When the network game high-speed development 10 years later, many top-ranked online game vendors, has already completed the stage of primitive accumulation, began to spend energy and has a certain degree of research and development strength.　　At the same time, the Internet users have not satisfied with the mouse, keyboard simple information communication, audio, video software used more and more, Mike, the camera naturally became a new basic computer components. When the user's base is already in place, and the user's acceptance in the Internet has increased over the past more than 10 years, it is quite possible to have a deeper social activity in the form of Internet.　　This is also a big "superstar" such a very rely on the microphone game to find a wide audience is an important reason. At the same time, since the 2006 free mode, has been quite mature in 2008, the network game gradually with the operational strength of the competition, replaced the previous rely on game products for market competition mode. Under the new competitive pattern, the sustainability of user stickiness and game development is becoming an increasingly important indicator, and expanding the game into a more complete community network is undoubtedly one of the best ways to improve competitiveness. "Moreover, in the course of running the game, we found that the user interaction needs are very prominent." "Princely said.　　From this perspective, the trend of community, but also online games market demand and supply both sides of the consistent demand.　　When the internal and external conditions are ripe, the social network gaming is a great possibility, or it will become the key to gain new competitive advantage of online games. In previous interviews, UCWeb's CEO, Yu, once referred to the "Crocodile theory" of the commercial battlefield, saying: "Even a blue sea, the small fish can not grow in it, because once the nutrients are rich enough, the other sea crocodiles will jump at any time."　　"In China, the rules of Internet gaming have not really been established, and the" Social Awakening "of online game makers, who have not yet found a core profit model in recent years, will doubtless look more mature and sophisticated. Talking about the experience of the online community, Princely said: "We first to the depth of the content to attract users, in the circle of basic users, and then do not destroy the separate game part of the premise, to join the life part." Although "GT Jin Dance Group 2" appears to have "life" and other foreign virtual reality community feeling, but he emphasized the interaction, called it "the graphical happy Net", "and the Web happy Net has the same effect".　　Compared to the pattern of imitating foreign virtual social networks, the road is clearly more in line with the realities of the domestic market than creating a new social network in China. Although the social promotion of online games is a social networking site, but online gaming after social, will rely on graphics to form a more real virtual community, this is in addition to the existing user base and business operation experience, online games can gain an important advantage. "In the future, in addition to games, we will have more business models, such as outdoor advertising, in the life and interactive sectors."　　"Princely said. In addition, like the grand "Superstar" so as to complete the virtual form of social functions in the real world of the network game, more likely through the network and the reality of the Cross-border, reshaping different from the existing online games of the new way of profit.　　In addition to advertising, props, Paper doll system and song grading fees, the reality of KTV business model of course can also be used for reference. More crucially, there is no conflict between moving into the vertical segment of social networking games and creating virtual social networks with dots.　　For example, if you do not consider the manufacturer's respective commercial interests and strategic coincidence factors, "superstar" technology and model can be implanted in the "GT 2", in order to cooperate in exchange for a win. When the network game on the one hand in the platform to build more and more perfect, real, on the other hand in the vertical social areas of continuous optimization and refinement, online games will truly become close to the real "virtual reality." The resulting market energy has not been able to "Online game Market "This word describes. Of course, that's just a distant future.　　However, in the network games, especially the social trend of leisure games, to seize the opportunity of the manufacturers, can use the high viscosity of social networks and high activity, to achieve in addition to products, operations, the third layer of core competitiveness. 2009, is the network game manufacturers in the recharge, the strength to seize the market "power year." Compared with 2008, the number of new works and the impact of the new year, there are several steps.　　Whether it's the Grand Tower of Eternity, Jinshan "Swordsman Love Network Version 3", NetEase's "World Of Warcraft Wrath", are enough to let people look forward to, not to mention the long tour, nine cities, Blue Harbor and other manufacturers have been exposed to more than 5 pieces of the debut. In the fierce competition of old and new works far beyond the past, online games may usher in a glorious culmination of its ten years of life in China. However, after such a glorious period, the third stage of social networking and operational capabilities is only just beginning to begin.