Property market Big crocodile collective increase warehouse commercial real Estate

This reporter Lin Yu in recent months, Longhu real estate business operations team has been running around the major cities in East Asia, to investigate the commercial layout of these cities, design characteristics, investment return status, for the Longhu future commercial real estate plans to advise. Not just Longhu. Since the April mid-April "State 10", the traditional development of residential-oriented large property developers have dabbled in commercial real estate.　　Vanke, Evergrande, Poly, the first opened and other housing enterprises have clear commercial real estate development blueprint. Market analysis, under the influence of regulation, urban housing development restrictions will be more and more, profit margins will gradually lower, many developers are no longer blind to see more, and commercial real estate in the new round of urbanization in the process of development opportunities are increasing. "Regional economic growth faster, industrial agglomeration and population concentrated effect of the two or three-line city, the new business circle has a lot of space to cultivate, in the future, more developers will be involved in commercial development." "Expansion of the business map in East Asian cities," including commercial building volume, façade material, column distribution, layer design, corridor width, pavement depth, investment brand, and many other details, we will one by one measurement, analysis.　　Hechangchun, director of Longhu Business Research, said that the development of commercial real estate is one of the latest development strategies of Longhu property, covering the urban complex of the Super Community Shopping center and Commercial Street, which will be the main direction of the company in the future. The housing market has been repeatedly adjusted, allowing developers to switch to commercial property. "By 2014, Longhu will run more than 30 commercial projects in China, with an operating area of 2 million square meters, with a profit of 15% to 20% per cent of the company's total profits."　　"Hechangchun vision of the future. Since 2003, located in Chongqing's Super community shopping mall "North Street" opened, Longhu real estate has been operating nearly 20 commercial projects, mainly concentrated in Chongqing, Chengdu and other southwestern regions. "This year, Longhu has chosen to speed up the development of commercial real estate, mainly because commercial projects are less affected by market volatility than homes." When the housing market is depressed, people can not buy a house, but it is impossible not to spend.　　Hechangchun firmly believe. In the first half of 2010, Longhu Real Estate rental income of 114 million yuan, an increase of 32.7%.　　The company predicts that "future rental income will rise by about 30% to 35% per annum". In the housing market when the cold, commercial real estate to a certain extent as a developer of the "safe haven", and after years of accumulation, the first-line developers have the strength to enter commercial real estate.　　Generally speaking, commercial real estate development initial investment is high, the recovery cycle is long, also need long-term operation of professional ability. Since 2010, Vanke development commercial real estate has also been significantly accelerated. June, Vanke's first urban complex Longgang Central District Project launched, which plans to build two hotels next year and the following.　　During the month, Vanke and the hotel management Group signed a contract to entrust the other side to manage the Vanke Center hotel project. October 20, Vanke and Citic Real estate in Beijing CBD to win the strategic cooperation Agreement signed, spending 11.500 million yuan High-profile acquisition win Ka center B; This is regarded as the industry Vanke into commercial real estate landmark step.　　It is reported that Vanke currently holds about 3.6 million square meters of commercial real estate project reserves, concentrated commercial projects (non-community commercial projects) about 1.8 million square meters, has preliminarily completed the planning and positioning of more than 27 projects. According to Vanke President Yu Liang's vision, in the future, Vanke, in addition to 80% of the project for residential products, the remaining 20% will develop holdings (commercial) properties.　　Vanke's commercial Real estate program includes 5 hotels in Shenzhen, and the service-oriented endowment property, which will be landed in 2010, and is expected to build a 2.2 million-square-meter commercial package in the next three years. Poly Real Estate Development commercial real estate plan is more "radical".　　Poly plans to increase the proportion of commercial property investment to 30% of the total investment, in the next 3 years, the size of the holding of commercial property to 3 million square meters. Smooth cycle fluctuations the business model of Sun Hung Kai in Hong Kong has long been seen as a panacea for the cyclical fluctuations in the real estate industry.　　The recent adjustment in the property market has allowed mainland developers and investment funds to begin to pay attention to the stabilizing effect of commercial real estate on performance. Industry experts pointed out that the support of Sun Hung Kai through the real estate in the winter of the important financial resources is the stability of rental property income.　　Regardless of the peak, Sun Hung Kai's rental properties provide a profit of about HK $4 billion a year, allowing the company to maintain a high net operating cash flow even during the downturn in the industry, which underpins the "rotary" operation of the company's development properties. In addition to stable rental income, commercial real estate, especially the city core commercial real estate has a strong ability to maintain value.　　This is also the main reason why a lot of safe capital is involved in commercial real estate projects. Suxin, the country's first private-equity real-estate investment partner, said: "In the market downward cycle, the impact of business is small, and in the market rebound, there is no surge; This is the investment preference of safe capital." This year we are bullish on the commercial property market in the first-tier cities because private investors are focused on safety in the current high-risk property market. Commercial property yields can withstand inflation and provide a haven for private capital. "This year, commercial real estate sales have been better than residential. Statistics released by the National Bureau of Statistics show that the first three quarters, the national commercial housing sales area of 632 million square meters, an increase of 8.2%. Among them, the sales area of commercial housing increased by 5.8%, office building grew 27%, commercial premises increased by 33.2%. The first three quarters, commercial housing sales 3.19 trillion yuan, an increase of 15.9%.　　Among them, the sales of commercial houses grew by 11.2%, and the offices and commercial houses grew by 49.9% and 48.2% respectively. CICC reported. This year, commercial real estate sales have grown faster than the housing trend has not changed.　　Sales of commercial and office buildings were good, sales were up 8% and 25% respectively, significantly better than residential. Haitong Securities analyst Shili pointed out that the biographyThe profit model of the housing market through hoarding and purchasing scarce high-quality land resources has begun to appear bottleneck. Greater profits in the future come from rapid turnaround and product differentiation.　　Commercial real Estate has the value growth chain of market cultivation, which enables commercial real estate to maintain high value space in the future development. On the other side, the commercial real estate has higher demands on capital scale, operation level and value cultivation than the residential area.　　The operators ' investment, management and ability determine the basic value of commercial real estate. The "popularity" of commercial real estate has risen markedly this year. But for commercial real estate investors, it is hard to determine whether they can achieve the desired benefits after the shot.　　Industry insiders pointed out that the main reason is that commercial real estate investment is different from residential investment, property evaluation is more complex, the return on investment is very different, in which the business operation risk can not be ignored. "Generally speaking, the most valuable commercial real estate projects are the best shops in the local area." But the ' golden rule ' is gradually changing. In modern business, the value of commercial real estate in addition to the lot factors, more dominated by the nature of business, commercial real estate value more and more restricted by business positioning, commercial real estate's ' characteristics ' more critical.　　A commercial real estate expert said. Commercial real estate refuses fast forward fast forward, real commercial real estate needs a certain period of professional operation to achieve value promotion, short-term speculation and profiteering in the field of business investment and not much space.　　Therefore, experts warned that investment in commercial real estate to be rational and patient, prudent investors more appropriate investment in commercial property. This year, commercial real estate ushered in the investment boom, the first-line city office buildings, shops and other forms of business prices gradually climbed, compared with residential "value depression" has gradually been filled.　　As a result, investors should pay more attention to the operational risks of commercial real estate. In Beijing, for example, DTZ DTZ released data shows that in the third quarter, Beijing office rental for a two-quarter rise, to 160.65 yuan/month/square meters, the second quarter of the increase of 3.36%;　　The square metre rose to 34736 yuan/square metre. Under the influence of price increase, the yield of first-tier city shops has declined since the three quarter, and the yield of some regional shops has fallen to less than 5%. Business experts pointed out that investors should be more involved in the project site, traffic, developers and other factors to take into account more comprehensive considerations, to guard against market risk.