"Save money to send mobile phone" into the history of the operator innovation imminent

At home, there are always some maverick models. Knowing it is unreasonable, it has become accustomed to, for example, the bank's various service charges, such as soaring oil prices ... And in the operator market, there is such a pattern-prepaid phone to send mobile phones, this has been deeply engraved in the hearts of every Chinese consumer fixed routines, with more and more users of the struggle, in the near future will be completely painted. Its exit has many factors. In addition to the user's struggle, is not only the requirements of SASAC, but also the operators repeatedly consider the results. After that, the operators have a lot to do.

High cost, big risk operators finally wake up

Many people think that the operator will cancel the "save money to send mobile phone" marketing model, because SASAC's administrative requirements. Of course, this is on the one hand, but the most important thing is that operators in the years after finally found that the "phone call" to their own not cost-effective, and did not bring their own huge profits. For example, Unicom for the introduction of the iphone 4, for its high fee subsidy, to attract users through the "Save money to send mobile phone" to buy Unicom contract machine. Although the end user volume soared, Unicom's profit did not rise, and even shrank, which is thanks to the "Save money to send mobile phone" given.

After the capture of user resources, "save money to send mobile phone" more and more strength, but also let operators increasingly overwhelmed. In particular, users in the choice of "deposit phone to send mobile phones," the package, mainly to lower-level packages, so that operators throwing. As long as the account is counted, it will be thoroughly discovered that "phone call to send mobile phones" is not as beautiful as imagined.

In addition, there are many risks to "phone calls", especially when many people apply high-priced smartphones. When Unicom's iphone 4 was released, many users were using false documents, and then only using mobile phones, but the accompanying bill was thrown aside, and did not pay the monthly package amount according to the agreement, which made Unicom lose heavy. Although the operator later forced the introduction of "card binding" business, but still did not fundamentally solve the problem. The high risk of "saving money to send mobile phones" ultimately deterred operators.

The transformation of domestic marketing model is always top-down, operators in the discovery of "phone calls to send mobile phones" and can not bring too much benefit to themselves, to cooperate with SASAC's request, let it disappear completely. In this way, operators also counted off a piece of chicken.

Force vs. disagree with user attitudes

We should see that for the "phone call" to launch the history stage, or some users are against the attitude. These users or tyrants, or companies, businesses can reimburse fees, and so on, are basically specific users, not the common sense of the public consumer. Operators can not be alone for this crowd, and the risk of confrontation policies and losses will be "phone call" marketing model continues.

In fact, the vast majority of people to "save money to send mobile phone" exit history stage applauded. For mobile, unicom, telecommunications, such as the basic operators, its monopoly status and make a variety of unreasonable things have already let users complain. Single to "Save money to send mobile phone", the previous days after the expert review on the view that "party a (user) committed to the use of the prepaid fee according to the following agreed consumption is completed, not for any reason to apply for refund of the prepaid use costs" allegedly for the Overlord clause. The existence of a similar OVERLORD clause has in fact harmed the interests of the user.

The history of "phone-call" mode has not only meant that operators lack an important marketing gimmick, but also that their monopolistic position and strong attitude will change. After all, the current user is no longer as good as the past to fool and send, really call up the real, that operators almost every day when the defendant's life.

Imminent！ Operators need to introduce new policies as soon as possible

Among the operators of many weapons, "save money to send mobile phone" is undoubtedly its killer. But after its history, operators must quickly introduce new policies and marketing models to ensure that users do not lose a large area-for example, to the embrace of virtual operators. And mobile, unicom, telecommunications between the infighting has become increasingly white-hot, are ready to do a big battle in the 4G era, which is also related to the future status of the lake.

Similar to "Save money to send mobile phone" marketing model has lagged behind the times, today's users are more important to the network speed, stability, ease of use, package benefits and human services. In these respects, the policy and marketing means that the operator can adopt will present a pluralistic situation. For example, speed up the 4G infrastructure, reduce the price of 4G packages, break the monopoly concept, truly people-oriented. Only in this way, operators can develop healthily, rather than rely on the monopoly of morbid living. (Sci-fi Galaxy Constantine/Wen)