Streaming media music market will become more and more crowded

Abstract: According to foreign media reports, the Science and Technology blog site ReadWrite author John Paul Titlau (John Paul Titlow) published a recent article that Google (Micro-blog) to introduce streaming music services is absolutely a perfect plan, because Google by virtue of the YouTube service has established a big

According to foreign media reports, the Science and Technology blog site ReadWrite author John Paul Tittlau (John Paul Titlow) recently published an article that Google (Micro-BO) launched streaming media music service is absolutely a perfect plan, Because Google has built a large audience of music users with its YouTube service, and has established links with the recording industry.

The following are the main contents of the article:

There is news that Google will launch a music subscription service, with Spotify, Mog and Rdio competition. Entering a market that is already very crowded and the basic business model has been questioned seems crazy, but for Google it is a perfect blow.

In streaming music, Google already has a huge user base, though not formal. YouTube is now the first choice for people to listen to songs and albums, and it has a massive mix of daily uploads and imitation songs. Now, when young people want to hear a new song, they don't go to the radio or buy CDs, they log on to YouTube.

This is the result of spontaneous occurrence. First of all, it's a free service and has a lot of music. I have paid services at Rdio, Rhapsody and Spotify. Although the music library of these services is huge, there are still some music that cannot be found. Anytime I can't find music at Spotify, I'll go to YouTube and SoundCloud search and always be able to find it. Want to listen to the music of the Beatles on the phone? Their songs are everywhere on YouTube, not Spotify.

YouTube has become the world's largest music service, inadvertently inserting willow trees. As a typical example of YouTube playing a key role in music, Billboard announced last week that it would consider the number of music hits on YouTube as one of its Hottest 100 singles charts. In a later "Call Me cames" world, it is difficult to accurately analyze the popularity of a song without considering the number of YouTube broadcasts.

Of course, streaming music isn't the original idea of YouTube, it's a video site. YouTube can be used as a music search engine that "listens to one song at a time" to make up for Spotify's shortcomings, but YouTube's music structure is less structured than the existing music service, which is also more plausible for Google Music, It is also more likely to be the cause of the rumored streaming music service, which can be replicated with YouTube.

People listen to music on YouTube, a natural extension of the nature of content created by the site's users, as well as Google's willingness to pay royalties to keep music playing. Although there are still a large number of violations, but Google in this area of the crackdown is growing. The American Phonographic Industry Association (RIAA) may still complain, but Google is increasingly adapting to the demands of copyright owners. Through YouTube and Google music MP3 stores, Google has established links with record labels, song creators and other copyright owners. But the existing partnerships are not enough, and the streaming music model based on subscriptions is fundamentally different, requiring special, rather than expensive, licensing protocols.

The streaming music market will become more and more crowded. You think the current streaming music area is crowded enough, so wait and see. Streaming media services, already deployed in 182 countries, are Deezer negotiations to enter the U.S. market sometime this year. This summer, another much-anticipated streaming media service will be online, with Beats Audio, which bought Mog last year. There are also rumors that Apple will launch a web-based broadcast service based on itunes to challenge Pandora.

How the Google streaming music service will eventually be presented is now hard to judge, depending largely on the outcome of Google's negotiation of content agreements. But Google is in a good position to enter the music market. After all, Google already has tens of millions of streaming media music users, and it only needs to improve its experience, even redefine its brand, and formally launch such a service with major record companies.