Twitter is now a mobile company

Absrtact: In the Facebook listing, mobile interconnection strategy, mobile revenue unknown, leading to a break in Facebook shares and plunge. Twitter has learned from Facebook that, in its recent prospectus, Twitter has not only provided data on the mobile side, it has made it clear that

On Facebook, mobile internet strategy, mobile revenue unknown, leading to a break in Facebook shares and plunge. Twitter has learned from Facebook that, in its recent prospectus, Twitter has not only provided data on the mobile side, but has made it clear that Twitter is now a mobile company.

In the prospectus, Twitter wrote: "Mobile has become the main engine of growth for the Twitter business." ”

In more than 200 pages of the prospectus, Twitter mentions the word "mobile" more than 130 times in order to give investors and outsiders a clear grasp of Twitter's mobile-side strategy.

Twitter says 75% of the 218 million-person monthly active users are accessing Twitter via mobile devices, a much higher percentage than 66% a year ago. Twitter revealed that more users in mobile-end users are accessing Twitter via mobile clients than browsers.

Twitter says 65% of all advertising revenue comes from the mobile end. Last February, the company noted, Twitter launched "sponsored goods" Ads for iOS and Android mobile devices as a growth pole for mobile advertising revenue.

Twitter has also talked about strategies to develop its own business using mobile Internet features, such as Twitter's use of mobile device positioning today, targeting ads for specific local users, and Twitter for mobile devices, as well as the introduction of short video capture and sharing applications Vine, The application was a great success and triggered a Instagram imitation of a mobile phone photo-sharing tool.

Twitter has made every effort to strengthen its links to mobile devices in its prospectus, saying that the reason for limiting the length of tweets in 140 English characters is based on the characteristics of SMS communications.

Twitter also points out that there are still some metrics on the mobile side that are not on the computer side. For example, the ad revenue generated by each microblog time line is lower than the computer end. Because of the rapid development of the mobile-side access and the user, one of Twitter's business metrics--the revenue generated by the thousands of time lines--will be lower overall.

In the two quarter of this year, Twitter received 80 cents of revenue from every thousand time lines, up from 64 cents a year ago.

Recently, the U.S. technology market research company emarketer estimates that Twitter's revenue this year will be close to 600 million U.S. dollars, where mobile advertising revenue will be more than 300 million U.S. dollars, the highest possible to reach 500 million U.S. dollars.