For China's video industry, destined to be an extraordinary year

However, no company in the industry can withstand the weight of high copyright costs, copyright distribution has become the main means of easing the financial pressure on the site, content homogenization competition has become a copyright distribution of complications highlighted in each video site. In the face of this situation, all the websites began to play a big game in the operation strategy, with the intention to improve the user stickiness through effective operation means, strengthen their own differentiated competitiveness.

Multi-redundancy operating mode

Now the video site to fight operations, who has more extensive means of operation, channels more widely, you can get the attention of users, more can get advertisers favor.

For Tencent video and Sohu Video, the powerful parent brand makes it more of a weapon. Tencent video has more types of weapons in hand. Tencent has the largest user group of instant messaging products Tencent QQ, the industry's leading SNS platform Qzone and Friends network, as well as the flow of the biggest qq.com portal, and the largest user of Tencent Weibo platform. These values and resources are located in China's Internet market-leading position of the platform, coupled with Tencent games, QQ music (micro-blog) and even QQ show platform Synergy, and ultimately for Tencent video of the big play operation strategy and the big play promotion and three-dimensional marketing to make immeasurable contributions.

Prior to the Tencent video through the entire platform seamless docking operation way to create through the big play "step by step alarming" demand quantity industry first achievement. And in the "Gong bead" Exclusive copyright signing Conference, Tencent Online video department general manager Liu Chunning the first to the industry to throw the "big play trusteeship" concept.

Tradition is used to subvert.

In simple terms, the network linkage is the video site and TV synchronized broadcast TV, can respect the user to choose the right at the same time, so that users at the first time in the video site to see the TV broadcast on the popular content.

However, today's video site in the drama marketing has been unlimited expansion of the concept of network linkage, especially the main push of Tencent video hosting mode, and even subversion of public awareness of the linkage network.

From the time point of view, each TV play in the TV station broadcast time relatively fixed. Whether it is Tencent video, Youku or Sohu video, in 24 hours at any time to play the program, the TV station in the playback time to maximize the defects to make up.

From the space angle, the video website and the traditional television media have formed the perfect complementary. Qi Yi First put forward the concept of "one cloud and multiple screens". For PCs, tablet computers, mobile phones and other terminals to launch the client. And Tencent video, Sohu video and other manufacturers also followed, launched a client for different terminals. Allows users to watch video at any location, in any scene, with any terminal. It makes up for the limitation of TV media in time and space.

In the video site technology and operational improvements and innovation behind, the traditional network platform linkage mode is being extended by Sohu Video operating mode, and Tencent video with the help of a huge cross-platform advantage, it completely subversion of the traditional network linkage model concept and application.