For some time now, Lanxiang is really going to be a bad game.

For some time recently, Lanxiang really had to be spoiled. The frequency of the Lanxiang two characters is so high that you can't ignore it at all. Micro-bo, micro-letter friends, video sites, forum posts, almost any corner of the internet, Lanxiang are like God general existence?

Especially that one: excavator which home strong? It's more brainwashing than the little Apple. So, here's the problem. This period of time since the emergence of the "excavator who strong" sentence heat is not Blue Xiang Marketing Department professional planning, or just netizens simple fun spoof? East Building may wish to analyze and interpret:

"Excavator which strong" not Lanxiang single-handedly planning

First of all, we first analyze the network on the large-scale outbreak of "excavator which strong?" "Is the sentence heat really not Lanxiang marketing planning?"

In fact, "which of the excavators is strong?" "It's an old terrier, not the first popular this year," he said. This sentence stems from Lanxiang Technical school more than 10 years, such as a day of brainwashing television advertising language: "Learning excavator which strong, Shandong technical schools to find Lanxiang." "Impression, as early as in my middle school, Shandong TV is playing this burning brain TV ads, the spokesperson is a famous actor Tang Guoqiang, the advertisement in other major satellite TV station broadcast for a long time, in the television entertainment program is also relatively scarce, the TV ads occupy a lot of TV ads schedule, day after day play, In that generation of young people, leaving a deep impression. (It can also be said to be a deep injury).

At the end of the day, the ad is not a clever shot, full screen excavators, rough production screen, but more than 10 years as a day of the same advertising words, the recurrent broadcast, accumulated energy finally in the social media era to release. Until the advent of social media such as Weibo, people can finally use the tone of ridicule to spit in the same year by the Blue Xiang ad repeated brainwashing Bufen. And the hand is the first to spread the "excavator which strong" seed users, and more and other people did not see the advertisement of the unknown truth of the masses, wrapped in the spread of public opinion of the upsurge followers together carnival and spread, it evolved a trend.

As a matter of fact, Lanxiang has become a symbol of some kind of culture, just like the words of Dick Silk and tyrants. "Blue Xiang" two words has long been no longer a synonym for Lanxiang technical school, and gradually evolved into a similar "inscrutable, I Sound" meaning, equivalent to being recycled by netizens. For example, the science and Technology Circle has a well-known journalist often claiming to be Lanxiang technical school graduates.

Therefore, looking back, we are still in the vigorous and dynamic by netizens spread the "excavator which strong" This terrier, the east floor that is not likely to be lanxiang carved carefully planned. Because of such a network-wide spread of the upsurge, not only the traditional enterprises do not turn, even now the most adept at playing interactive marketing internet companies are not able to package tickets through careful planning to achieve such a spread effect.

Internet users to spoof the spread of the end of the Blue Xiang benefited

Since it is not Lanxiang marketing events, it is simply a spoof of net friends. Not all of them. User's spoof behavior seems to be no organization and consciousness, why will eventually evolve into a vigorous whole network hotspot events? What can this bring to our marketing revelations?

1, the Netizen initiates-the media pushes-the netizen spreads again

First, we need to understand this hot topic or event from fermentation to detonation, and then to the whole network spread of the entire process. Which of the excavators is strong? "Fire up, is said to originate from NetEase's one about Stephen Chow and to too a news thread." and followed by the screenshot was released to the microblogging and friends Circle, has been widely reproduced, making people back to Lanxiang advertising memories, this is the origin. And then the major enterprises micro-BO, Media micro-bo and micro-broad occasion marketing, once again the spread of the upsurge of the rush to push a peak, and then the creation of the enthusiasm of netizens was again driven to form the third wave of the spread of the upsurge.

2, network jokes is the perfect carrier

It is worth noting that excavators who strengthen, the reason for such a strong transmission, and its carrier network jokes inseparable. In a fully entertaining social media environment, jokes are fully tapped for their spread potential, and with the help of funny, funny, easy-to-spread features, excavators have been spread more widely. In fact, the "excavator who strong" such a network of the spread of the joke, it does make the Lanxiang technical school reputation Big noise.

3, homeopathy, Lanxiang Technical School finally benefited

But we look back, does this joke have any beneficial effect on Lanxiang Technical school? I think so. And, also cannot rule out after the topic ferment, Lanxiang has to carry on the impetus and the strong insertion transmission possibility. Can certainly be, at present such a word-of-mouth spread undoubtedly can greatly increase the popularity of Blue Xiang, and "excavator who strong" This mantra spread, no doubt for its brand reputation to do endorsement. From this point of view, whether it is not Lanxiang Technical School for the purpose, the current hot events or topics of the spread of the Lanxiang technical School brand has played a very positive role.

The last thing to say is that looking at the flourishing social media in recent years, there are few people to spoof the entertainment event is a communication agency or company director of the planning, most of them are accidental, and then the enterprise occasion spread to help push, eventually fermented into a whole network of hot topics or events, As for many in the event after the big Heat ran out to claim is its one-hand director of the characters are mostly qishidaoming, not enough for the letter.