Former Moliyo vice president of the secrets of Vietnam suspended online game version number reason

Unexpectedly, the Vietnamese Government issued a provisional decree of August 4 will have such a large domestic repercussions. The law is to stop approving new gaming companies and stop approving new games.　　Many developers in the first time asked me whether this matter to their impact is not very large, it seems that the net game globalization has been unstoppable trend. A few years ago, domestic developers focus on the pure domestic market, many companies develop games are purely Chinese theme. Although these years we have begun to expand overseas and achieved a remarkable record, but compared to many countries we are relatively backward.　　So it is understandable that the first encounter with a policy barrier like Vietnam.　　In my opinion, Vietnam's policy barriers are not surprising at first, in the global scope are more common phenomenon, with the Chinese online games industry strength gradually enhanced, this problem may be more and more. Nothing great. Let us recall that in the 2004 Korean game occupied the majority of the Chinese game market, the Chinese government saw the market share of South Korean games is huge, the introduction of the protection of the domestic game industry initiatives, including the promotion of independent research and development of the initiative, that is, the development of ethnic games support,　　Foreign game version of the restrictions and strict censorship, so that domestic developers have a breathing space, in the development of catching up.　　I remember seeing similar news at that time, to the effect that the Chinese government restricted the Korean games, it is wonderful that history has always been repeated in a lot of casual.　　In fact, many countries have policies to protect their own industries, and the Vietnamese Government's actions have made Chinese companies so concerned because the market is very important to Chinese companies. First, Vietnam is one of the important export markets of China's online gaming industry. IDC's Market survey data show that from 2004 onwards, Jinshan, giants, swimming and other major Chinese game manufacturers have entered the Vietnam market, once controlled the Vietnamese online games more than 80% of the market share. 2008 Chinese online gaming Enterprises in the Vietnamese market income of 47.5 million U.S. dollars, is expected to reach 135 million U.S. dollars in 2013.　　Vietnam now has 22 game companies have game licenses, they run a total of 93 games, including the agent operating the "sword Net", "journey" and other Chinese online games products. Second, the Vietnamese market is valuable. Vietnam has long been considered the fourth largest online gaming market in the world. I think the so-called fourth-largest online games market should be from the game's population potential, because Vietnam has more than 80 million of the population, 20 million of netizens, and more than 10 million users of online games, in Southeast Asia, Vietnam occupies 40% of the market,　　It's really a big piece of cake.　　Analysis of Vietnam's policy risk if we analyze Vietnam's national conditions, Vietnam's policy environment can be predicted and grasped. Vietnam and China are socialist countries, in the online games industry, Vietnam is not only the domestic Chinese game occupies a major share, but also in the government's policy on online games is almost to China close to learning, simple, fullThere are only two games in the world that need version numbers, one is China and the other is Vietnam.　　Even when China's policy is only in the study, the Vietnamese government has been implemented, and more exaggerated than the domestic demand, for example, their addiction is no matter whether men and women, all do not play too long, otherwise the game returns to zero.　　So this policy can be the same as we can read from the history of China and Korea. This policy should also imply a lot of other significance, such as: the Vietnamese government found that the market is very large, but the market dominance is not a Chinese game is a Korean game, even if the leader of the VinaGame in Vietnam after the launch of their first MMORPG also failed,　　Hope to gain space for the country or buy some time for oneself by studying China's sakoku policy. Perhaps Vietnam will request domestic also began to make full use of national online games, but Vietnam does not appear to be strong in software development, perhaps by introducing a similar approach to domestic auto industry and foreign joint ventures to strengthen domestic development capabilities.　　The Vietnamese government because the game brings the current indulge in the net swims the phenomenon serious social atmosphere adjustment, gives the domestic populace public opinion pressure explanation.　　In addition, through the restrictions of temporary laws, to the current online operators to get a wake-up call, so that the industry's norms can be better.　　In addition to the Vietnamese Government's thinking, we can also look at the Vietnamese manufacturers of some behavior or thinking: On the one hand, similar to increase the Chinese online games industry threshold, many other industry leaders want to enter the gaming industry, already in the leadership of the Vietnamese game manufacturers through this action, for their own time.　　On the other hand, developers can choose to have fewer operators, the remaining 22 manufacturers have been licensed, product agents into the buyer's market. At the same time began to accelerate international footsteps. Vietnamese manufacturers such as VTC have started to set up operating companies abroad, the United States, Japan, Russia, South Korea, Thailand, India and Indonesia are their expected to open the front to VTC the size of the company's revenue, they are more international action than many Chinese manufacturers still faster,　　Sometimes I wonder if it's them who are behind this temporary act.　　China's developers on the provisional law should also have some traces to be found, but also caused some domestic discussions: Tencent shares VinaGame, Jinshan set up a Vietnam joint venture, the wisdom of the Crown launched the Vietnamese theme games, "Big Yue Legend" and so on.　　Chinese companies need to rethink Vietnam is a very important part of China's exports, for many domestic only to develop martial arts game manufacturers, Vietnam can be said to be a small number of export areas, and the price of sales is good, I can understand many developers of the temporary laws of concern. In my opinion, the policy of the Vietnamese Government is tantamount to pouring cold water on Chinese companies. While complaining about other governments, it seems that we should also look at our own problems: because of the job, I have the opportunity to contact a lot of foreign game transactions。 My feeling is that many domestic development companies are too impatient, there is no lack of rush to circle money and ignore the phenomenon of products.　　In fact, as I began to engage in Chinese game export this business, most of the successful cases are some have been charged more than three years of products, these products quality clearance, the mentality of the grasp, the final can be in the foreign market to obtain good evaluation.　　Looking at a data, perfect time and space 2009 years total revenue of 300 million U.S. dollars, overseas income of 50 million U.S. dollars, overseas income accounted for 16% of the total income, I combined with some other companies data, I found that overseas income for a research and development company, actually accounted for less than 20%. Does the Vietnamese Government's provisional decree affect Chinese developers? Looking at the above data, certainly has the influence, but this kind of influence is good is bad, depends on the developer to look, perhaps we should be more internationalization, perhaps we should spend more strength in the product, perhaps we should adjust the mentality, the face the more and more intense globalization challenge! (end) Note: The author of the former vice president of the group, Magic Game online 2¥q founder, Magic Game Online's main business is to help Chinese ethnic network games overseas expansion.