Four key points of Chinese game entering global market

BEIJING, July 23, July 22, the seven China International Digital Interactive Entertainment Industry Summit Forum held in Shanghai International Conference Center. The theme of this year's Summit forum is "meeting the challenges, mutual benefit, and creating a new situation in the global Internet industry".　　National Press and Publication Administration, the Ministry of Science and Technology, the Copyright Bureau and the General Administration of Radio, film and television and other national government agencies, as well as Sohu, Shanda Network, perfect time and space, giant network, NCsoft, American EA and Ubisoft and other well-known gaming enterprises at home and abroad to attend the Summit forum.　　The perfect time for Nasdaq-listed companies chairman and CEO Chi in the forum to make the industry's most encouraging point: the hope that in five years, the Chinese game industry's comprehensive competitiveness will be able to rush into the global three, this is the entire game industry should strive for a goal. "Early this year, an internationally renowned research institute published a research report on the competitiveness of global gaming companies," Chi said. In the report, the United States and Japan and South Korea occupy the top three, the fourth and fifth countries are Canada and the United Kingdom, the Chinese gaming industry's competitiveness is ranked sixth. To reach sixth place, mainly because of the development of China's online gaming industry, China is a global leader in online gaming and hopes to see the survey report five years later, and China will be among the top three in the global Game Rankings. "Therefore, talking about the Chinese game into the global market, Chi put forward four main points: 1th, talent training." When enterprises are expanding in globalization, the international game talent is an essential foundation.　　At present, perfect time and space through the improvement of foreign language skills, staff to improve the understanding of foreign history and culture, and other means, consciously consolidate the perfect time and space the foundation of the global development. 2nd, we should attach importance to international exchanges. Global competitive environment requires enterprises must not be complacent, behind closed doors, must go out, with the world's counterparts in different countries to communicate, learn and even cooperate. Only in this way, we can learn from foreign excellent experience, so that the development of our game industry less detours.　　Chi said that the achievements of China's reform and opening-up over the past 30 years are greater than the progress achieved in the last 100 years, because we continue to go out and see other people's excellent things, and then combine the advantages of Chinese mainland to carry out comprehensive development. 3rd, we should pay attention to the problem of cultural integration. China's original game in overseas exports, can not rely solely on the "Chinese Wind", the best way is to combine Chinese traditional culture and local culture, so that the local market can be better accepted.　　Perfect time and space in the game products, the integration of many of the world are more popular cultural elements, so that both conducive to exports, but also conducive to the world's players to accept Chinese culture. Finally, Chi stressed the prudent way of enterprise development. At present, Chinese enterprises in the internationalization of the road is still groping forward stage, whether in management or research and development, Chinese enterprises really in the globalization of the success of the model is minimal. "When it comes to globalisation, it seems glorious., in fact, inadvertently will pay a heavy price, so in specific implementation should be cautious. The authoritative data from the Game Publications Committee of the Chinese Publishers Association and IDC (International Data Company), "2008 China Gaming Industry Survey Report", show that the 2007 China Gaming industry overseas income of 55 million U.S. dollars,　　2008 China online Games overseas revenue total of 70.74 million U.S. dollars. In fact, the creation and promotion of the global influence of China's online gaming industry has attracted the attention of relevant government authorities. Sun Shoushan, deputy Director of press and publication, spoke highly of China's current export of online games, saying that Chinese game companies should implement a strategy of going out and actively participate in international competition. With the continuous integration of global culture and deepening of mutual influence, Chinese national Network game Enterprises continue to strengthen international exchanges and cooperation, learning advanced concepts, the application of advanced technology, the development of the domestic market on the basis of efforts to explore the international market, and actively promote China's online game publishing products overseas, participate in international competition. In recent years, domestic well-known network game companies and foreign copyright cooperation, in particular, the publication of products exported to Japan, Korea, Southeast Asia, the Americas and Europe and other countries and regions, has been favored by overseas players.　　At the same time to set up branches to acquire and register game enterprises and other means, actively carry out business overseas. Wang Junbo, president of Taiwan's Chi Guan Technology, who participated in this summit forum, from the perspective of the revitalization of Chinese traditional culture, expressed their attitude towards online games exports, he said: "In the future China will be our 5,000 years of culture really deep into the world, the game is definitely one of the most important vanguard, not the film, nor music." If we Taiwan together, we can create this game is not only suitable for Chinese to play, but also for all the young people of the world's games, then Chinese culture rooting is a very important opportunity point. ”