Four kinds of marketing models of reverse thinking online education

Online education now generally forms the following four modes: (1) app type: extension words, super timetable, etc. (2) trading platform type: Baidu Education, Taobao classmate, 360 education, etc. (3) Content platform output type: Hua Map school, Good future school, ladder nets, etc. (4) platform type: yy education, QQ Education mode. Online education The entire market is temporarily divided by these four types, and there are data to predict the future online education market will reach 3000.4 trillion of the market capacity, And there are also several surveys that add 2.6 online education platforms per day, even more frantic in the past year, with billions of of dollars in the online education industry, and even a February 2014-week influx of 2 billion VCs, it is not shocking. No matter the app or platform content type has a batch of black horse emerge, in the era of the big crazy, more is the platform behind the choice of silently work, because they know that products and marketing can do to stand in the Tuyere pig, but through the exchange with different platforms, but also generally reflects the difficult marketing promotion, how to solve? Old Huang offers several thoughts here. (a) App: Free and free online education in the competition for the APP market there are countless visible or invisible products, and eventually can surface only a handful, most of the app will face the user number is not high, or the profit pattern is vague. And as more and more products into the market, the market is constantly carved up, have to promote the pace of marketing promotion. Today, the app products are commonly used for free use of promotional means, and the early stage does not need to worry about profits, behind a batch of wind, so most of the practice is to hit the market first, and then in the refining market, to gain profits. App products from the birth to today's model is basically free, so no matter how good the product is the default rule, and free is no longer a slogan, but also become an economic model, especially in the Chinese people are accustomed to the digital information free era, willing to pay is very little, But we know that just grabbing a handful is enough to live on. Since the app is free, then what else is not free, so there are two other rules to avoid the word second word: free flow. Online products to make a different path, free flow is a worthwhile attempt to promote the means. During the Spring Festival, Youku and Guangdong Mobile for the first time free cooperation to launch the "North Canton 4G free Watch video" activities. Free flow to watch video activities caused a wide range of discussions, although more is the video field of discussion, but to consider the online education field can be used up? Sure enough to play, if the reverse thinking of the familiar words, then will be with the old yellow one is expected: The future will appear free flow of the app products. For example, the old yellow mobile phone has been using love fantastic 8 yuan monthly free flow package, using the package bold and presumptuous to watch the video, very cool a feeling. Unfortunately, online education app products are simple plagiarism is difficult to succeed, but can write plagiarism and innovation (Penguin many products how to understand it), in addition as a propagandaGimmick: App-free, no-use traffic, this gimmick is attractive enough. Of course, the premise of good products, will inevitably result in the user's injection wells, one of the reasons for the user's greed for the human weakness. But what about the two rule-free code, plus the third one that's bound to create an app sensation? The third word: no lectures. Class-Free is not the first impression of the idea, in simple terms, is the app software users exported to the secondary platform to teach. There are several advantages: first, the number of users is less no. Because the owner of the app itself has a huge database and information dissemination power; the second is a new way, at least for now, has not been implemented app, app inertial thinking is to introduce users, rather than lead to, in fact, both sides are two-way, through the PC platform can not be the user's suck in the introduction of the app, But also through the app to attract out; Finally, the curriculum is built, even if the app can not achieve the profit, then through the free course of the users will be able to achieve profitability, this is a transfer of resources, as before the "forensic pioneer said:" The evidence will not disappear, but will be transferred to different things people. Three word free, whether can build different app marketing mode? Unknown, but worth trying.　　To gimmick, there is free flow, to profit, to export the crowd, to users, there is a free economy, three indispensable, is a interlocking pattern. (b) Trading platform type: Make up to fill up the wrong, trading platform to fill. For Internet organizations, this requires a lot of courage.　　On the electric business side, the trading platform type is equivalent to create online education Taobao model, we do not discuss this feasibility, we discuss marketing. A knife: the body to fill. In the case of trading institutions, in the context of transparent prices, consumers through the trading platform type of consumption, the Organization must be committed to the user after learning how much will be returned, or in accordance with each stage to return. In the case of learners, the return of price is a combination of greed and learning, which will encourage them to study for a long time and increase their learning effect, and the most important is to increase the chance of consumption again. We all know that online education two times consumption rate is generally low, so this is a long-term bundle of consumers one way. While the agency loses some of its profits, it may get more users.　But overall there is no loss, because it is not possible for a single person to be profitable when there is enough users. Two-complement knife: platform repair. Institutions promised subsidies, and of course the platform will not flee. Platform subsidy form applies to the platform is to need funds or collect the form of institutional money, otherwise a free landing platform is not playing this mode of mending knives. The platform subsidy is similar to the electric dealer promotion, the difference is not to buy the subsidy nor the preferential subsidy, but is similar to the agency platform subsidy, pastes the body two same time to fill the knife. Of course, there will be questions. Consumers do not understand the fact that money is still their own? This is the price transparency mentioned earlier, and everyoneKnow that the sales promotion is actually cheap so a few dollars things, or there are so many people buy, is why?　Petty gain is human nature, and users do know that it is cheap. Three knife: service. Complement service? The effect is a guarantee that can be obtained after training. Different people take part in the training have different demands: have for promotion, have to find work, have interest. However, if the trading platform can provide sufficient follow-up services, then for consumers, it is very easy to serve, for example, many people skills school training will give students a offer, there is assurance, service, but also humane, why can do? The platform itself with so many organizations, then there will always be a suitable talent system or partnership partners, if this is not, then it is simply a failure. Looking at all kinds of trading platforms, basically do not have this kind of situation, so the three mend knife may be a kind of illusion, but the online education is special in it is education, but not other shopping products, pure education as a shopping product, why still wait until now the electricity merchant to invade, it is obviously impossible. The idea of the three-complement knife from the previous period of time two dozen software subsidies, may be mutually recruited feasibility! (iii) Content platform: New Media marketing the third platform is still to profit, so blindly free is not feasible, and that is playing free gimmick to send courses, the ultimate result is not very big case, how to do? The use of new media to marketing, do public service training. The idea of public training is from the old yellow has participated in the 28 push the public service training, it is indeed a reference. So far, 28 of public welfare training has undergone three, training more than thousands of trainees, benefiting tens of thousands of people, this is the charm of public welfare training, but also many industries do not understand the situation. Public service training, and the difference between pay training, the former can quickly gather users, are willing to pay the time to learn the person, the law of free Another mentioned: there is no money, money, there is no time, this is to attract the former purpose. What is the difference between the public service training and the course free delivery? Certainly the difference is big, the former is a time to participate in the process, the latter is a curriculum, the former can be more pro-people and statistics, the latter can not see the data behind, the former can build star characters, and the latter is basically blank. Certainly a lot of people ask, how to profit? There are ways to think about profitability, and here we think of the way to build a platform's marketing model faster than traditional methods, and this is an idea that is worth trying for, and for now, for this type of platform. (iv) Platform type: 9158 the boom in online education will lead to the emergence of a batch of affiliated industries, which may end up eating them rather than online educational platforms. For teaching platform type, in the current market is scarce goods, because can be landed online education platform will do their own school or do the platform, so can use YY, QQ education model, live software to do online education is very little, but also not without. For example, traditional educational institutions are self-employed teachers, without funds,There is no big production, then they can only choose a free channel platform to do online education. Teaching platform type How to marketing, old Huang also has been thinking, perhaps this can be used for reference: The network video show in the last period of 9158 listed, a time aroused countless discussions, and show the profit model clear, a group of beauty anchors and a group of male cock Silk in the virtual private room singing chat, hi to the full swing, offline but completely invisible , low-key not to do, a young easy loose income 10多个亿, the entire profit model depends on the "user reward". How can online education be practical? What are the advantages of playing the teacher as a beauty anchor to attract users? First: The user chooses freely, the course is free, second: the content fine. The teacher wants to obtain, must want the fine content, at least the content closes grasps well; Third: the fan gathers. Teachers break through the traditional education offline training to online training, the platform is bound to carry out related recommendations, then bring the effect is the gathering of fans, as to how to form the economy depends on the teacher's personality charm and the ability to sell goods. Online education changes not only education, but also a group of cock Silk become the opportunity of high handsome, a group of learning slag become Couba opportunity. Online education impact on traditional education, the impact of the education system is happy to see that China's elite education system has a long history, do not appear a new breakthrough point, people will always aspire to foreign education, and finally hope that online education can create a group of pillars of the country.